Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener 15mlPeter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Serum 15ml
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Serum 15ml

£19.19 £24.00 20% offsaving
Allies of Skin 20% Vitamin C Brighten + Firm Serum bottleAllies of Skin 20% Vitamin C Brighten + Firm Serum
Allies of Skin 20% Vitamin C Brighten + Firm Serum

For a smoother, firmer, more radiant-looking complexion, treat your skin to Allies of Skin 20% Vitamin C Brighten + Firm Serum.

£79.04 £93.00 15% offsaving
BIOEFFECT EGF Day SerumBIOEFFECT EGF Day Serum
BIOEFFECT EGF Day Serum

£107.08 £119.00 10% offsaving
Dr LEVY Switzerland Booster Serum bottleDr LEVY Switzerland Booster Serum
Dr LEVY Switzerland Booster Serum

An ultra concentrated serum that uses groundbreaking stem cell technology to improve the appearance of fine lines and wrinkles.

£260.97 £290.00 10% offsaving
Teoxane (Teosyal) RHA SerumTeoxane (Teosyal) RHA Serum
Teoxane (Teosyal) RHA Serum

A skin perfecting serum that boosts cell renewal and leaves skin looking more radiant.

£85.00
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener 30mlPeter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Serum 30ml
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Serum 30ml

£31.99 £40.00 20% offsaving
Dermatologist Recommended
La Roche-Posay Retinol B3 Anti-Wrinkle Serum bottleLa Roche-Posay Retinol B3 Anti-Wrinkle Serum
La Roche-Posay Retinol B3 Anti-Wrinkle Serum

La Roche-Posay Retinol B3 Anti-Wrinkle Serum is specifically formulated for dehydrated, uneven skin and wrinkles. It is also gentle enough to be used on sensitive skin.

£43.19 £48.00 10% offsaving
Sarah Chapman Age Repair Concentrate Serum 30mlSarah Chapman Age Repair Concentrate Serum 30ml
Sarah Chapman Age Repair Concentrate Serum 30ml

£97.18 £108.00 10% offsaving
iS Clinical Youth SerumiS Clinical Youth Serum
iS Clinical Youth Serum

Helping to achieve a more youthful and vibrant complexion, iS Clinical Youth Serum contains a unique blend of active ingredients to provide both short-term and long-term results in rebuilding lost collagen, reducing fine lines and...

£158.00
Eucerin Hyaluron-Filler + Elasticity 3D SerumEucerin Hyaluron-Filler + Elasticity 3D Serum
Eucerin Hyaluron-Filler + Elasticity 3D Serum

Eucerin Hyaluron Filler + Elasticity 3D Face is an anti-ageing face serum for mature skin, infused with Hyaluronic Acid and Thiamidol to help plump deep wrinkles and improve skin elasticity.

£45.00
iS Clinical GenexC Serum 30ml
iS Clinical GenexC Serum 30ml

Support healthy skin with a combination of 20% Vitamin C, fruit acid extracts and natural enzyme, Superoxide Dismutase, to support healthy skin, combat signs of ageing, brighten and improve skin tone and elasticity.

£169.00
DMK Beta Gel Hydrating Beta-Glucan Serum
DMK Beta Gel Hydrating Beta-Glucan Serum

Existing Face the Future DMK customers can re-order by calling 0113 282 7744. New customers interested in purchasing DMK products can book a free consultation at our advanced skin clinic.

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Dermaceutic Serum C25 Cream bottle and packagingDermaceutic Serum C25 Cream
Dermaceutic Serum C25 Cream

Controls free radicals and ensures resistance to sunlight and pollution.

£46.00
Gatineau Golden Glow Gradual Tan Face Serum Light/Medium 50mlGatineau Golden Glow Gradual Tan Face Serum Light/Medium 50ml
Gatineau Golden Glow Gradual Tan Face Serum Light/Medium 50ml

£42.00
ZO Skin Health Growth Factor Eye Serum without lidZO Skin Health Growth Factor Eye Serum
ZO Skin Health Growth Factor Eye Serum

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NeoStrata Enlighten Illuminating Serum bottleNeoStrata Enlighten Illuminating Serum
NeoStrata Enlighten Illuminating Serum

£53.19 £76.00 30% offsaving
Dermatologist Recommended
La Roche-Posay Toleriane Ultra Dermallergo SerumLa Roche Posay Toleriane Dermallergo Serum 30ml
La Roche Posay Toleriane Dermallergo Serum 30ml

Formulated for dry and sensitive skin types, the La Roche-Posay Toleriane Ultra Dermallergo Serum protects your skin's barrier and hydrates for up to 48 hours.

£35.99 £40.00 10% offsaving
DMK Super Serum
DMK Super Serum

Existing Face the Future DMK customers can re-order by calling 0113 282 7744. New customers interested in purchasing DMK products can book a free consultation at our advanced skin clinic.

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iS Clinical Hydra Cool Serum 15mliS Clinical Hydra Cool Serum 15ml
iS Clinical Hydra Cool Serum 15ml

Helping to cool, calm and soothe dry and irritated skin, this serum is formulated with a unique combination of active ingredients to provide both instant and long-term results for compromised skin.

£64.00
HydroPeptide Soothing Serum - Soothing Repair Redness Relief SerumHydroPeptide Soothing Serum - Soothing Repair Redness Relief Serum
HydroPeptide Soothing Serum - Soothing Repair Redness Relief Serum

HydroPeptide Soothing Serum - Soothing Repair Redness Relief Serum  is an ultra-soothing treatment that features advanced calming, anti-redness peptides and botanical cells that help to reduce visible redness and comfort irritated and sensitive skin.

£106.18 £118.00 10% offsaving
Eucerin Anti-Pigment Skin Illuminating Serum 30mlEucerin Anti-Pigment Skin Illuminating Serum 30ml
Eucerin Anti-Pigment Skin Illuminating Serum 30ml

Eucerin Anti-Pigment Skin Perfecting Serum is a clinically tested, ultra-light serum infused with Thiamidol to reduce pigment spots and prevent their reappearance.

£42.00
Dermatologist Recommended
Avène Hydrance Boost Serum 30mlAvène Hydrance Boost Serum 30ml
Avène Hydrance Boost Serum 30ml

£20.92 £27.90 25% offsaving
Exuviance Radiance SerumExuviance Radiance Serum
Exuviance Radiance Serum

Reveal a smoother, more luminous complexion with Exuviance Radiance Serum, created with a blend of AHAs and PHAs to help combat the signs of photoaged skin and help fight free radical damage.

£54.39 £68.00 20% offsaving
Environ Focus Care Radiance+ Vita-Botanical Mela-Fade Serum SystemEnviron Focus Care Radiance+ Vita-Botanical Mela-Fade Serum System
Environ Focus Care Radiance+ Vita-Botanical Mela-Fade Serum System

A unique blend of ingredients specially selected to fade and reduce the appearance of pigmentation, even out the skin tone and reduce the appearance of dark spots.

£73.00
Dermalogica Dynamic Skin Retinol SerumDermalogica Dynamic Skin Retinol Serum
Dermalogica Dynamic Skin Retinol Serum

£75.64 £89.00 15% offsaving
Exuviance AGE REVERSE Total Correct + Sculpt SerumExuviance AGE REVERSE Total Correct + Sculpt Serum
Exuviance AGE REVERSE Total Correct + Sculpt Serum

Visibly reduce the appearance of fine lines and wrinkles with Exuviance AGE REVERSE Total Correct + Sculpt Serum, formulated with Vitamin C to help address 10 signs of visible ageing for a hydrated, more even...

£63.99 £80.00 20% offsaving
Dermalogica Biolumin-C Eye SerumDermalogica Biolumin-C Eye Serum
Dermalogica Biolumin-C Eye Serum

£61.19 £72.00 15% offsaving
Dermatologist Recommended
Avène Hyaluron Activ B3 Concentrated Plumping SerumAvène Hyaluron Activ B3 Concentrated Plumping Serum
Avène Hyaluron Activ B3 Concentrated Plumping Serum

£31.49 £42.00 25% offsaving
MZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30mlMZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30ml
MZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30ml

£174.97 £250.00 30% offsaving
Dermalogica Phyto-Nature Firming SerumDermalogica Phyto-Nature Firming Serum
Dermalogica Phyto-Nature Firming Serum

£123.23 £145.00 15% offsaving
Dermalogica Age Bright Clearing SerumDermalogica Age Bright Clearing Serum
Dermalogica Age Bright Clearing Serum

£63.74 £75.00 15% offsaving
Irene Forte Skincare Hibiscus SerumIrene Forte Skincare Hibiscus Serum
Irene Forte Skincare Hibiscus Serum

£147.23 £155.00 5% offsaving
Jan Marini Hyla3D Face Serum bottle and packaging Jan Marini Hyla3D Face Serum
Jan Marini Hyla3D Face Serum

This powerful serum restores hyaluronic acid levels to plump the skin, restore lost volume and diminish the appearance of lines and wrinkles.

£110.48 £130.00 15% offsaving
Box and jar of AQ Skin Solutions GF Eye SerumAQ Skin Solutions GF Eye Serum
AQ Skin Solutions GF Eye Serum

Lightens and tightens the eye area for a more youthful appearance.

£96.99 £99.00 2% offsaving
Blue ZO Skin Health Firming Serum tubeZO Skin Health Firming Serum
ZO Skin Health Firming Serum

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Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
Medik8 liquid peptides bottle on a white background
Medik8 Liquid Peptides 30ml

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£59.00
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£93.99 £105.00 10% offsaving
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£89.99 £100.00 10% offsaving
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£99.99 £110.00 9% offsaving
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
Dermatologist Recommended
La Roche-Posay Hyalu B5 Suractivated Anti-wrinkle Replumping Serum 30mlLa Roche-Posay Hyalu B5 Suractivated Anti-wrinkle Replumping Serum 30ml
La Roche-Posay Hyalu B5 Suractivated Anti-wrinkle Replumping Serum 30ml

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£40.49 £45.00 10% offsaving
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00

Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.