Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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OSKIA Midnight Elixir - Regenerative EGF & Multi-Peptide Night SerumOSKIA Midnight Elixir - Regenerative EGF & Multi-Peptide Night Serum
Obagi Daily Hydro-Drops facial serum bottle and packaging on a white backgroundObagi Daily Hydro-Drops Facial Serum
The Ordinary Multi-Peptide Eye Serum 15mlThe Ordinary Multi-Peptide Eye Serum 15ml
The Ordinary Multi-Peptide Eye Serum 15ml

£18.30 £19.90 8% offsaving
Beauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30mlBeauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30ml
Alpha-H Dawn to Dusk SPF 50+ SerumAlpha-H Dawn to Dusk SPF 50+ Serum
Alpha-H Dawn to Dusk SPF 50+ Serum

£29.58 £36.99 20% offsaving
The Ordinary Soothing & Barrier Support Serum 30mlThe Ordinary Soothing & Barrier Support Serum 30ml
The Ordinary Soothing & Barrier Support Serum 30ml

£15.91 £17.30 8% offsaving
Three Warriors Radiant Complexion SerumThree Warriors Radiant Complexion Serum
Three Warriors Radiant Complexion Serum

£59.49 £70.00 15% offsaving
mesoestetic Exopeptide Serum
mesoestetic Exopeptide Serum

From £110.46
£129.95
Perricone MD Neuropeptide Deep Crease Serum 1ozPerricone MD Neuropeptide Deep Crease Serum 30ml
Perricone MD Neuropeptide Deep Crease Serum 30ml

£124.18 £138.00 10% offsaving
Beauty of Joseon Ginseng Moist Sun Serum for All Skin Types SPF50+ 50mlBeauty of Joseon Ginseng Moist Sun Serum for All Skin Types SPF50+ 50ml
VOTARY Vitamin C Glow Serum, Vit C and Alpha Arbutin 30mlVOTARY Vitamin C Glow Serum, Vit C and Alpha Arbutin 30ml
VOTARY Vitamin C Glow Serum, Vit C and Alpha Arbutin 30ml

£59.49 £70.00 15% offsaving
Beauty of Joseon Glow Serum with Propolis & Niacinamide for Enlarged Pores & Inflammation 30mlBeauty of Joseon Glow Serum with Propolis & Niacinamide for Enlarged Pores & Inflammation 30ml
Endocare Age Barrier Niacinal Serum Gel 30mlEndocare Age Barrier Niacinal Serum Gel 30ml
Endocare Age Barrier Niacinal Serum Gel 30ml

£36.89 £45.00 18% offsaving
AXIS Y 6+1+1 Dark Spot Correcting Glow Serum 50mlAXIS-Y 6+1+1 Dark Spot Correcting Glow Serum 50ml
AXIS-Y 6+1+1 Dark Spot Correcting Glow Serum 50ml

£11.99 £18.95 37% offsaving
A 100 mL amber glass dropper bottle of Scandinavian Biolabs Bio-Pilixin Serum with a white label and white dropper cap, centered on a white background.Scandinavian Biolabs Bio-Pilixin® Activation Serum For Women 100ml
Biretix_Double_Correction_Serum_01-1Biretix Double Correction Serum
Biretix Double Correction Serum

£33.99 £40.00 15% offsaving
Endocare Age Barrier Hyaluboost Serum 30mlEndocare Age Barrier Hyaluboost Serum 30ml
Endocare Age Barrier Hyaluboost Serum 30ml

£36.89 £45.00 18% offsaving
Dermatologist Recommended
Vichy Liftactiv Collagen Specialist 16 Bonding SerumVichy Liftactiv Collagen Specialist 16 Bonding Serum

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Melumé Skinscience Waterfree Niacinamide Galactomyces SerumMelumé Skinscience Waterfree Niacinamide Galactomyces Serum
Melumé Skinscience Waterfree Niacinamide Galactomyces Serum

£80.09 £89.00 10% offsaving
FILORGA HYALU-FILLER Hydrating Plumping Serum 30mlFILORGA HYALU-FILLER Hydrating Plumping Serum 30ml
FILORGA HYALU-FILLER Hydrating Plumping Serum 30ml

£59.49 £70.00 15% offsaving
HaruHaru Wonder Centella 4 TXA Dark Spot Go Away Serum for Uneven Skin Tones 30mlharuharu wonder Centella 4 TXA Dark Spot Go Away Serum for Uneven Skin Tones 30ml
Eqqualberry Deep Cera Vitamin Illuminating Serum 30mlEqqualberry Deep Cera Vitamin Illuminating Serum 30ml
Eqqualberry Deep Cera Vitamin Illuminating Serum 30ml

£15.50 £22.99 33% offsaving
OSKIA H2Glow Clarity Enhancing Nutri-SerumOSKIA H2Glow Clarity Enhancing Nutri-Serum
Q+A Niacinamide Facial Serum 30ml
Q+A Niacinamide Facial Serum 30ml

£5.90 £6.95 15% offsaving
Medicube Deep Vita A Retinol Serum 30mlMedicube Deep Vita A Retinol Serum 30ml
Medicube Deep Vita A Retinol Serum 30ml

£16.90 £29.90 43% offsaving
Skin1004 Madagascar Centella Hyalu-Cica Blue Serum with Hyaluronic Acid & Ivy Leaf Extract for All Skin Types 50mlSkin1004 Madagascar Centella Hyalu-Cica Blue Serum with Hyaluronic Acid & Ivy Leaf Extract for All Skin Types 50ml
A 30 mL amber glass dropper bottle of Scandinavian Biologs Bio-Pilixin Serum on a plain white background.Scandinavian Biolabs Bio-Pilixin® Activation Serum Unisex 30ml
Scandinavian Biolabs Bio-Pilixin® Activation Serum Unisex 30ml

£23.99 £32.00 25% offsaving
Bioderma Hydrabio Hyalu+ Serum in a 1 fl. oz.Bioderma Hydrabio Hyalu+ Face Serum
Bioderma Hydrabio Hyalu+ Face Serum

£20.39 £34.00 40% offsaving
Minimalist Niacinamide 10% Face Serum
Alpha-H Vitamin B Serum 10mlAlpha-H Vitamin B Serum 10ml
Alpha-H Vitamin B Serum 10ml

£22.99
D'Alba White Truffle First Spray Serum 100mlD'Alba White Truffle First Spray Serum 100ml
D'Alba White Truffle First Spray Serum 100ml

£15.59 £26.00 40% offsaving
Caudalie Premier Cru The Serum 30mlCaudalie Premier Cru The Serum 30ml
Alpha-H Daily Dose Multivitamin Body Serum 150mlAlpha-H Daily Dose Multivitamin Body Serum 150ml
Coco & Eve Sunny Honey Anti-Aging Tanning Serum 30mlCoco & Eve Sunny Honey Anti-Aging Tanning Serum 30ml
Coco & Eve Sunny Honey Anti-Aging Tanning Serum 30ml

£16.79 £28.00 40% offsaving
Eqqualberry Pore Fit Purple PDRN Pore Minimising Serum 30mlEqqualberry Pore Fit Purple PDRN Pore Minimising Serum 30ml
Eqqualberry Pore Fit Purple PDRN Pore Minimising Serum 30ml

£13.90 £22.50 38% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.