Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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PCA Skin Vitamin B3 Brightening SerumPCA Skin Vitamin B3 Brightening Serum
Dermatologist Recommended
Avène Hyaluron Activ B3 Concentrated Plumping SerumAvène Hyaluron Activ B3 Concentrated Plumping Serum
Dermatologist Recommended
La Roche Posay Effaclar Duo+ Ultra Concentrated Serum bottleLa Roche Posay Effaclar Duo+ Ultra Concentrated Serum
La Roche Posay Effaclar Duo+ Ultra Concentrated Serum

£37.79 £42.00 10% offsaving
iS Clinical Poly-Vitamin Serum 15mliS Clinical Poly-Vitamin Serum 15ml
iS Clinical Poly-Vitamin Serum 15ml

From £57.60
£72.00
Dermatologist Recommended
CeraVe Resurfacing Retinol Serum with Ceramides & Niacinamide for Blemish-Prone Skin 30ml and packaging CeraVe Resurfacing Retinol Serum with Ceramides & Niacinamide for Blemish-Prone Skin 30ml
OSKIA Isotonic Hydra-SerumOSKIA Isotonic Hydra Serum Intense Biomimetic Hydration
Dermatologist Recommended
Avène Hydrance Boost Serum 30mlAvène Hydrance Boost Serum 30ml
Bioderma Pigmentbio C-Concentrate Serum in a white dropper bottle with a silver cap, on a plain white background.Bioderma Pigmentbio Brightening Vitamin C Face Serum Anti-Dark Spot
Medicube Zero Pore One Day Serum 30mlMedicube Zero Pore One Day Serum 30ml
Medicube Zero Pore One Day Serum 30ml

£15.20 £23.90 36% offsaving
Box and tube of ALLSKIN MED Pigmentation Control SerumALLSKIN MED Pigmentation Control Serum
Box and product of ALLSKIN MED GF Firming SerumALLSKIN MED GF Firming Serum
White product and the box of ALLSKIN MED AHA Retexturising SerumALLSKIN MED AHA Retexturising Serum
Perricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59mlPerricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59ml
Minimalist Niacinamide 05%Minimalist Niacinamide 05% Face Serum
Omorovicza Daily Vitamin C Tinted Moisturizer bottle, featuring a frosted glass bottle showing the beige-tinted liquid inside, a white cap, and gold lettering on a clean white background.Omorovicza Daily Vitamin C Serum 30ml
Omorovicza Daily Vitamin C Serum 30ml

£97.73 £115.00 15% offsaving
Dermatologist Recommended
Red Vichy Liftactiv B3 5% Niacinamide & Aha Complex Dark Spots & Pigmentation Serum 30ml bottleVichy Liftactiv B3 5% Niacinamide & Aha Complex Dark Spots & Pigmentation Serum 30ml
Natura Bissè Essential Shock Intense Hydro RescueNatura Bisse Essential Shock Intense Hydro Rescue Serum
Natura Bisse Essential Shock Intense Hydro Rescue Serum

£39.19 £56.00 30% offsaving
PCA Skin Anti Redness Serum 1ozPCA Skin Anti Redness Serum 1oz

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Goldfaden MD Radiance Repair SerumGoldfaden MD Radiance Repair Serum
Dermatologist Recommended
Vichy Minéral 89 Probiotic Fractions Recovery Serum For Stressed Skin With 4% Niacinamide 30ml bottleVichy Minéral 89 Probiotic Fractions Recovery Serum For Stressed Skin With 4% Niacinamide 30ml
Blue and white The Elements Pore Refining Serum bottleThe Elements Pore Refining Serum
The Elements Pore Refining Serum

£5.99 £10.00 40% offsaving
Three La Roche-Posay skincare products on a white background: a teal pump bottle of Effaclar, a teal dropper bottle of Effaclar Ultra-Complexing Serum, and a white tube of Effaclar Duo-M.
OSKIA Vitamin Eye Makeup Remover & Eye Wonder Nutri-Active Eye Serum Duo
Skin Resist Sensage Serum 30ml
ALLSKIN MED R Essential Renewal Serum with boxALLSKIN MED R Essential Renewal Serum
Sold out
Sarah Chapman Vitamin C Power 2 Serum 30mlSarah Chapman Vitamin C Power 2 Serum 30ml
Sold out
FILORGA NCEF-REVITALIZE SERUM Anti-Aging Polyrevitalizing Serum 30mlFILORGA NCEF-REVITALIZE SERUM Anti-Aging Polyrevitalizing Serum 30ml
Sold out
FILORGA LIFT-DESIGNER Anti-Ageing Ultra Lifting Firming Face SerumFILORGA LIFT-DESIGNER Anti-Ageing Ultra Lifting Firming Face Serum
Sold out
Murad Revitalixir Recovery Serum   Murad Revitalixir Recovery Serum
Murad Revitalixir Recovery Serum

£64.39 £92.00 30% offsaving
Sold out
Beauty of Joseon 4 Piece Hanbang Mini Serum Discovery KitBeauty of Joseon 4 Piece Hanbang Mini Serum Discovery Kit
Beauty of Joseon 4 Piece Hanbang Mini Serum Discovery Kit

£18.35 £21.95 16% offsaving
Coming Soon
LYMA Power Youth Serum shown with its white rectangular box and a metallic rose-gold cylindrical bottle on a clean white background.LYMA Power Youth Serum
LYMA Power Youth Serum

£175.00
Coming Soon
LYMA Power Youth Serum shown with its white packaging box and a frosted glass bottle on a clean white background.LYMA Power Youth Serum Refill
Sold out
Sarah Chapman Vitamin C Power 1 30mlSarah Chapman Vitamin C Power 1 Serum 30ml
Sold out
Medicube serum mist bottle on a white backgroundMedicube PDRN Pink Glutathione Serum Mist 100ml
Medicube PDRN Pink Glutathione Serum Mist 100ml

£15.50 £23.50 34% offsaving
Sold out
Sachi Skin Peptide Pro Resilience Serum Concentrate 30mlSachi Skin Peptide Pro Resilience Serum Concentrate 30ml

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.