Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Medicube Triple Collagen Serum 4.0 55mlMedicube Triple Collagen Serum 4.0 55ml
Medicube Triple Collagen Serum 4.0 55ml

£13.90 £28.50 51% offsaving
DIBI Milano White Science Correcting Serum 30mlDIBI Milano White Science Correcting Serum 30ml
OSKIA Super 16 Pro-Collagen SerumOSKIA Super 16 Advanced Nutri-Active Collagen Serum
ME LINE Ethnic Skin DayME LINE Ethnic Skin Day Serum
ME LINE Ethnic Skin Day Serum

£85.55 £91.99 7% offsaving
Eucerin Hyaluron-Filler + Elasticity 3D SerumEucerin Hyaluron-Filler + Elasticity 3D Serum
iS Clinical Poly-Vitamin Serum 30mliS Clinical Poly-Vitamin Serum 30ml
iS Clinical Poly-Vitamin Serum 30ml

From £92.00
£115.00
Box and jar of AQ Skin Solutions GF Eye SerumAQ Skin Solutions GF Eye Serum
AQ Skin Solutions GF Eye Serum

£96.99 £99.00 2% offsaving
Dermaceutic Activ Retinol 1.0 packaging and tubeDermaceutic Activ Retinol 1.0 Serum
Dermaceutic Activ Retinol 1.0 Serum

From £42.74 £50.00 5% offsaving
£47.49
Olaplex LashBond Building SerumOlaplex LashBond Building Eyelash Serum
Olaplex LashBond Building Eyelash Serum

£47.99 £64.00 25% offsaving
Jan Marini Hyla3D Face Serum (Now Marini SkinSolutions Hyla3D Face Serum)Jan Marini Hyla3D Face Serum (Now Marini SkinSolutions Hyla3D Face Serum)
iS Clinical Brightening Serum 15mliS Clinical Brightening Serum 15ml
iS Clinical Brightening Serum 15ml

From £66.40
£83.00
Dermalogica Smart Response Serum 30mlDermalogica Smart Response Serum 30ml
Dermalogica Smart Response Serum 30ml

£104.73 £123.23 15% offsaving
Sarah Chapman Intense Hydrating Booster 30mlSarah Chapman Intense Hydrating Booster Serum 30ml
Sarah Chapman Intense Hydrating Booster Serum 30ml

£66.59 £74.00 10% offsaving
Dermatologist Recommended
La Roche-Posay Cicaplast B5 Face SerumLa Roche-Posay Cicaplast B5 Face Serum
La Roche-Posay Cicaplast B5 Face Serum

£37.79 £42.00 10% offsaving
VENN Skincare Retinal Infusion MLV10 Serum
VOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance FreeVOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance Free
Blue skincare serum bottle on a white backgroundHydroPeptide FIRM.A.FIX Nectar Lifting Neck and Decollete Serum
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener 30mlPeter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Serum 30ml

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Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener 15mlPeter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Serum 15ml
OSKIA Eye WonderOSKIA Eye Wonder Nutri-Active Eye Serum
Institut Esthederm Age Proteom Advanced Serum 30mlInstitut Esthederm Age Proteom Advanced Serum 30ml
Institut Esthederm Age Proteom Advanced Serum 30ml

£84.54 £89.00 5% offsaving
Eminence Organic Citrus & Kale Potent C+E SerumEminence Organic Citrus & Kale Potent C+E Serum
The Perfect Peel The Perfect C
Irene Forte Skincare Hibiscus SerumIrene Forte Skincare Hibiscus Serum
Dermatologist Recommended
Avène Hyaluron Activ B3 Concentrated Plumping SerumAvène Hyaluron Activ B3 Concentrated Plumping Serum
Avène Hyaluron Activ B3 Concentrated Plumping Serum

£37.79 £42.00 10% offsaving
Decree Protect Elixir 30mlDecree Protect Elixir Daily AM Serum 30ml
Decree Protect Elixir Daily AM Serum 30ml

£93.48 £110.00 15% offsaving
Dermatologist Recommended
CeraVe Hydrating Hyaluronic Acid Serum 30ml bottleCeraVe Hydrating Hyaluronic Acid Serum 30ml
CeraVe Hydrating Hyaluronic Acid Serum 30ml

£20.69 £23.00 10% offsaving
OSKIA Super R Retinoid Sleep Serum CapsulesOSKIA Super R Retinoid Sleep Serum Capsules 0.5%
OSKIA Super R Retinoid Sleep Serum Capsules 0.5%

£63.99 £80.00 20% offsaving
Dermatologist Recommended
La Roche Posay Effaclar Duo+ Ultra Concentrated Serum bottleLa Roche Posay Effaclar Duo+ Ultra Concentrated Serum
La Roche Posay Effaclar Duo+ Ultra Concentrated Serum

£37.79 £42.00 10% offsaving
Pai Skincare Stabilised Vitamin C 20%Pai Skincare Stabilised Vitamin C 20% Serum
Exuviance Vitamin C Serum CapsulesExuviance Vitamin C Serum Capsules
Exuviance Vitamin C Serum Capsules

£54.39 £68.00 20% offsaving
MZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30mlMZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30ml
MZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30ml

£174.97 £250.00 30% offsaving
MZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30mlMZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30ml
Dermatologist Recommended
Avène Hydrance Boost Serum 30mlAvène Hydrance Boost Serum 30ml
Avène Hydrance Boost Serum 30ml

£25.10 £27.90 10% offsaving
PRIORI Q+ SOD - Brightening SerumPRIORI Q+ SOD - Brightening Serum
PRIORI Q+ SOD - Brightening Serum

£81.18 £115.99 30% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.