Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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PSA VISIBLE IMPROVEMENT Peptides & Niacinamide SerumPSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

£40.00
Institut Estederm Age Proteom Advanced Serum 30mlInstitut Esthederm Age Proteom Advanced Serum 30ml
Institut Esthederm Age Proteom Advanced Serum 30ml

£84.54 £89.00 5% offsaving
OSKIA Universal Hyaluronic Acid Serum bottleOSKIA Universal Hyaluronic Acid Serum
OSKIA Universal Hyaluronic Acid Serum

Formulated with a triple-weight Hyaluronic Acid-Complex, OSKIA Universal Hyaluronic Acid Serum leaves the skin feeling smooth and incredibly hydrated. Enriched with refreshing Rose Water and Vitamin B5, this lightweight serum soothes and conditions for a...

£51.99 £65.00 20% offsaving
Augustinus Bader The Retinol Serum 15mlAugustinus Bader The Retinol Serum 15ml
Augustinus Bader The Retinol Serum 15ml

£134.98 £150.00 10% offsaving
ESPA Optimal Skin ProSerumESPA Optimal Skin Pro-Serum
ESPA Optimal Skin Pro-Serum

An intensely nourishing, nutrient-rich serum, ESPA Optimal Skin ProSerum replenishes and strengthens the skin barrier, evening the skin tone and making the complexion feel smooth and supple.

£41.24 £55.00 25% offsaving
OSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot SerumOSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot Serum
OSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot Serum

This intensive brightening serum is formulated with Oskia’s exclusive skin brightening complex to visibly reduce the appearance of dark spots and hyperpigmentation.

£75.99 £95.00 20% offsaving
OSKIA Eye WonderOSKIA Eye Wonder Nutri-Active Eye Serum
OSKIA Eye Wonder Nutri-Active Eye Serum

£47.99 £60.00 20% offsaving
Silver ZO Skin Health Illuminating AOX Serum tubeZO Skin Health Illuminating AOX Serum
ZO Skin Health Illuminating AOX Serum

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Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Wildsmith Skin Active Repair Copper Peptide Serum 30ml

£98.98 £110.00 10% offsaving
Dermatologist Recommended
CeraVe Hydrating Hyaluronic Acid Serum 30ml bottleCeraVe Hydrating Hyaluronic Acid Serum 30ml
CeraVe Hydrating Hyaluronic Acid Serum 30ml

Ideal for normal to dry skin, CeraVe Hydrating Hyaluronic Acid Serum delivers all day hydration and moisture to skin. Formulated with 3 Essential Ceramides to protect skin’s natural barrier and CeraVe’s highest concentration of Hyaluronic...

£20.69 £23.00 10% offsaving
Dermalogica Smart Response Serum 30mlDermalogica Smart Response Serum 30ml
Dermalogica Smart Response Serum 30ml

£123.23 £145.00 15% offsaving
Peter Thomas Roth Retinol Fusion PM Night Serum 1 fl ozPeter Thomas Roth Retinol Fusion PM Night Serum 1 fl oz
Peter Thomas Roth Retinol Fusion PM Night Serum 1 fl oz

£53.59 £67.00 20% offsaving
iS Clinical Youth Body Serum 200mliS Clinical Youth Body Serum 200ml
iS Clinical Youth Body Serum 200ml

This lightweight body serum applies as a refreshing mist and works to hydrate, nourish and protect skin. Extend your skincare routine to the rest of your body with iS Clinical Youth Body Serum 200ml.

£120.00
Natura Bisse Diamond Extreme SerumNatura Bisse Diamond Extreme Serum
Natura Bisse Diamond Extreme Serum

£335.00
Olaplex LashBond Building SerumOlaplex LashBond Building Eyelash Serum
Olaplex LashBond Building Eyelash Serum

£47.99 £64.00 25% offsaving
HydroPeptide FIRM.A.FIX Nectar Lifting Neck and Decollete SerumHydroPeptide FIRM.A.FIX Nectar Lifting Neck and Decollete Serum
HydroPeptide FIRM.A.FIX Nectar Lifting Neck and Decollete Serum

A sculpting and toning gel-serum with a revolutionary blend of anti-gravity, anti-wrinkle and collagen-boosting peptides for a firmer, tighter and lifted neck area with powerful antioxidants.

£91.78 £102.00 10% offsaving
PharmaClinix Lightenex Gold Serum 30mlPharmaClinix Lightenex Gold Serum 30ml
PharmaClinix Lightenex Gold Serum 30ml

New advanced formulation! This antioxidant loaded serum works to brighten the most resistant areas of hyperpigmentation on the face and body.

£76.99
PRIORI LCA - Eye SerumPRIORI LCA - Eye Serum
PRIORI LCA - Eye Serum

£43.91 £62.75 30% offsaving

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Pestle and Mortar Pure Hyaluronic SerumPestle and Mortar Pure Hyaluronic Serum
Pestle and Mortar Pure Hyaluronic Serum

The ultimate multi-tasker for skin, helping to combat dullness, dry skin and targeting fine lines.

£42.74 £45.00 5% offsaving
Augustinus Bader The Serum NomadAugustinus Bader The Serum Nomad
Augustinus Bader The Serum Nomad

Intensely hydrate, protect your skin from free radicals and boost natural radiance with the powerful antioxidant-charged The Serum Nomad.

£380.00
iS Clinical Brightening Serum 15mliS Clinical Brightening Serum 15ml
iS Clinical Brightening Serum 15ml

This lightweight and concentrated serum safely brightens skin with a hydroquinone-free and paraben-free formula that gently resurfaces skin and provides long-term visible improvements.

£83.00
Decree Protect Elixir 30mlDecree Protect Elixir Daily AM Serum 30ml
Decree Protect Elixir Daily AM Serum 30ml

£110.00
iS Clinical Poly-Vitamin Serum 15mliS Clinical Poly-Vitamin Serum 15ml
iS Clinical Poly-Vitamin Serum 15ml

This unique blend of essential vitamins, bionutrients and antioxidants helps to hydrate, regenerate and restore overall skin integrity. Formulated for dry and dehydrated skin types and suitable for dermatitis sufferers, pre and post-procedure as well...

£72.00
FTF Award Winner
La Roche-Posay Hyalu B5 Eye SerumLa Roche-Posay Hyalu B5 Eye Serum
La Roche-Posay Hyalu B5 Eye Serum

£30.14 £33.50 10% offsaving
PCA Dual Action Redness ReliefPCA Dual Action Redness Relief Serum
PCA Dual Action Redness Relief Serum

An anti-redness serum that provides instant and long-term relief from redness and discomfort.

£105.00
Triple Level Hyaluronic Serum Media 15ml sizeIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

£104.48 £110.00 5% offsaving
Dermatologist Recommended
Vichy Liftactiv Supreme 16% Vitamin C Brightening Skin Corrector Serum 20mlVichy Liftactiv Supreme 16% Vitamin C Brightening Skin Corrector Serum 20ml
Vichy Liftactiv Supreme 16% Vitamin C Brightening Skin Corrector Serum 20ml

£29.74 £42.50 30% offsaving
COOLA Dew Good Illuminating Serum SPF30 and packagingCOOLA Dew Good Illuminating Serum SPF30 35ml
COOLA Dew Good Illuminating Serum SPF30 35ml

£35.99 £45.00 20% offsaving
PSA GOALS Multi Acids & Probiotics Perfecting Night SerumPSA GOALS Multi Acids & Probiotics Perfecting Night Serum
PSA GOALS Multi Acids & Probiotics Perfecting Night Serum

£44.00
Dermatologist Recommended
La Roche-Posay Anthelios UVmune 400 Invisible Fluid SPF 50+ with Travel Size Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Anthelios UVmune 400 Invisible Fluid SPF 50+ with Travel Size Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Anthelios UVmune 400 Invisible Fluid SPF 50+ with Travel Size Hyalu B5 Hyaluronic Acid Serum

La Roche-Posay's Anthelios UVmune 400 Invisible Fluid SPF 50+ is a very high UVB/UVA sun protection for the face, specifically developed for sensitive skin. It contains their new exclusive UV filter MEXORYL40 to help protect...

£17.99 £20.00 10% offsaving
Dark green Wildsmith Skin Time-Release Pre-Serum Drops 50ml bottle Wildsmith Skin Time-Release Pre-Serum Drops 50ml
Wildsmith Skin Time-Release Pre-Serum Drops 50ml

£52.19 £58.00 10% offsaving
Dermaceutic Activ Retinol 0.5 tube and packagingDermaceutic Activ Retinol 0.5 Serum
Dermaceutic Activ Retinol 0.5 Serum

An anti-ageing retinol serum that helps to repair and restore radiance to dull skin.

£50.00
Germaine de Capuccini Expert Lab Retinight 50mlGermaine de Capuccini Expert Lab Retinight Cream Serum 50ml
Germaine de Capuccini Expert Lab Retinight Cream Serum 50ml

£62.99 £90.00 30% offsaving
Dermatologist Recommended
La Roche-Posay Breakout-Fighting Set- High Strength: Effaclar Micro-Peeling Cleanser, Anti Blemish Serum & SPF50+
La Roche-Posay Breakout-Fighting Set- High Strength: Effaclar Micro-Peeling Cleanser, Anti Blemish Serum & SPF50+

£75.59 £84.00 10% offsaving
Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml
Wildsmith Skin Active Super Eye Serum 15ml

£89.99 £100.00 10% offsaving
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
Medik8 liquid peptides bottle on a white background
Medik8 Liquid Peptides 30ml

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

£59.00
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£93.99 £105.00 10% offsaving
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£89.99 £100.00 10% offsaving
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£99.99 £110.00 9% offsaving
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
Dermatologist Recommended
La Roche-Posay Hyalu B5 Suractivated Anti-wrinkle Replumping Serum 30mlLa Roche-Posay Hyalu B5 Suractivated Anti-wrinkle Replumping Serum 30ml
La Roche-Posay Hyalu B5 Suractivated Anti-wrinkle Replumping Serum 30ml

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£40.49 £45.00 10% offsaving
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00

Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.