Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum 50mlSkin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum 50ml
Allies of Skin Deluxe Multi Peptides & GF Advanced Lifting SerumAllies of Skin Deluxe Multi Peptides & GF Advanced Lifting Serum
Skincare serum bottle labeled 'pai' on a white backgroundPai Skincare NAD+ & TriPeptide Renewal Serum 30ml
OSKIA Isotonic Hydra-SerumOSKIA Isotonic Hydra Serum Intense Biomimetic Hydration
Natura Bisse Diamond Extreme SerumNatura Bisse Diamond Extreme Serum
Natura Bisse Diamond Extreme Serum

£258.72 £287.50 10% offsaving
DMK Super SerumDMK Super Serum
DMK Super Serum

Existing Face the Future DMK customers can re-order by calling 0113 282 7744. New customers interested in purchasing DMK products can book a free consultation at our advanced skin clinic.

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iS Clinical Poly-Vitamin Serum 15mliS Clinical Poly-Vitamin Serum 15ml
iS Clinical Poly-Vitamin Serum 15ml

From £57.60
£72.00
Medicube Glutathione Glow Serum 30gMedicube Glutathione Glow Serum 30g
Medicube Glutathione Glow Serum 30g

£16.50 £24.90 34% offsaving
Medicube serum mist bottle on a white backgroundMedicube PDRN Pink Glutathione Serum Mist 100ml
Medicube PDRN Pink Glutathione Serum Mist 100ml

£15.50 £23.50 34% offsaving
Dermaceutic Activ Retinol 0.5 tube and packagingDermaceutic Activ Retinol 0.5 Serum
Dermaceutic Activ Retinol 0.5 Serum

From £42.74 £50.00 5% offsaving
£47.49
FTF Award Winner
La Roche-Posay Hyalu B5 Eye SerumLa Roche-Posay Hyalu B5 Eye Serum
La Roche-Posay Hyalu B5 Eye Serum

£30.14 £33.50 10% offsaving
Dermatologist Recommended
CeraVe Resurfacing Retinol Serum with Ceramides & Niacinamide for Blemish-Prone Skin 30ml and packaging CeraVe Resurfacing Retinol Serum with Ceramides & Niacinamide for Blemish-Prone Skin 30ml
Neal's Yard Remedies Frankincense Intense Lift SerumNeal's Yard Remedies Frankincense Intense Lift Serum
Augustinus Bader The SerumAugustinus Bader The Serum 30ml
Augustinus Bader The Serum 30ml

£278.96 £310.00 10% offsaving
Irene Forte skincare serum bottle and packaging on a white backgroundIrene Forte Skincare Triple Level Hyaluronic Serum
Omorovicza Queen Serum 30mlOmorovicza Queen Serum 30ml
Omorovicza Queen Serum 30ml

£93.48 £110.00 15% offsaving
ESPA Optimal Skin ProSerumESPA Optimal Skin Pro-Serum
ESPA Optimal Skin Pro-Serum

£46.74 £55.00 15% offsaving
PCA Skin ExLinea ProPCA Skin ExLinea Pro Peptide Serum

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COOLA Dew Good Illuminating Serum SPF30 and packagingCOOLA Dew Good Illuminating Serum SPF30 35ml
COOLA Dew Good Illuminating Serum SPF30 35ml

£33.74 £45.00 25% offsaving
OSKIA Universal Hyaluronic Acid Serum bottleOSKIA Universal Hyaluronic Acid Serum
Peter Thomas Roth Potent-C Power Serum 30mlPeter Thomas Roth Potent-C-E Bright Serum Intl 30ml
Peter Thomas Roth Potent-C-E Bright Serum Intl 30ml

£88.38 £104.00 15% offsaving
HydroPeptide Vital Eyes Instant Awakening SerumHydroPeptide Vital Eyes Instant Awakening Serum
Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum Twin Pack (50ml x2)
Silver ZO Skin Health Illuminating AOX Serum tubeZO Skin Health Illuminating AOX Serum
Sand & Sky Tasmanian Spring Water Splash SerumSand & Sky Tasmanian Spring Water Splash Serum
Sand & Sky Tasmanian Spring Water Splash Serum

£33.14 £39.00 15% offsaving
Augustinus Bader The Retinol Serum 15mlAugustinus Bader The Retinol Serum 15ml
Germaine de Capuccini Timexpert SRNS Sleeping-CureGermaine de Capuccini Timexpert SRNS Sleeping-Cure Facial Serum
VENN Advanced Regenerative Hyaluronic Lip SerumVENN Advanced Regenerative Hyaluronic Lip Serum
PCA Skin Hydrating Serum 1ozPCA Skin Hydrating Serum 1oz
PCA Skin Hydrating Serum 1oz

£69.59 £87.00 20% offsaving
Decree Treat Tincture 30mlDecree Treat Tincture Daily PM Serum 30ml
Decree Treat Tincture Daily PM Serum 30ml

£110.48 £130.00 15% offsaving
Institut Esthederm Intensive Hyaluronic SerumInstitut Esthederm Intensive Hyaluronic Serum
Institut Esthederm Intensive Hyaluronic Serum

£65.54 £69.00 5% offsaving
Omorovicza Daily Vitamin C Tinted Moisturizer bottle, featuring a frosted glass bottle showing the beige-tinted liquid inside, a white cap, and gold lettering on a clean white background.Omorovicza Daily Vitamin C Serum 30ml
Omorovicza Daily Vitamin C Serum 30ml

£97.73 £115.00 15% offsaving
Skincare bottle with white cap and beige body on a white backgroundOmorovicza Midnight Renewal Serum 30ml
Omorovicza Midnight Renewal Serum 30ml

£140.23 £165.00 15% offsaving
Dermalogica PowerBright Dark Spot SerumDermalogica PowerBright Dark Spot Serum
Dermalogica PowerBright Dark Spot Serum

£84.14 £99.00 15% offsaving
Bioderma Sensibio Defensive Serum for Sensitive SkinBioderma Sensibio Defensive Serum for Sensitive Skin
Bioderma Sensibio Defensive Serum for Sensitive Skin

£30.59 £34.00 10% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.