Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Blue tube of Margaret Dabbs Firming Leg Serum on a white backgroundMargaret Dabbs London Firming Leg Serum 200ml
Margaret Dabbs London Firming Leg Serum 200ml

£38.24 £45.00 15% offsaving
Alpha-H Midnight Reboot Serum 50mlAlpha-H Midnight Reboot Serum 50ml
Beauty of Joseon 4 Piece Hanbang Mini Serum Discovery KitBeauty of Joseon 4 Piece Hanbang Mini Serum Discovery Kit
Beauty of Joseon 4 Piece Hanbang Mini Serum Discovery Kit

£18.35 £21.95 16% offsaving
Alpha-H Vitamin A Serum 25mlAlpha-H Vitamin A Serum 25ml
Alpha-H Vitamin A Serum 25ml

£49.99
MZ SKIN Bio-Placenta Hyaluronic Acid Serum 30mlMZ SKIN Bio-Placenta Hyaluronic Acid Serum 30ml
MZ SKIN Bio-Placenta Hyaluronic Acid Serum 30ml

£96.58 £138.00 30% offsaving
NUXE Very Rose Plumping Lip Serum 8mlNUXE Very Rose Plumping Lip Serum 8ml
Endocare RENEWAL Glycoperfect [Az] Intensive Serum 50mlEndocare RENEWAL Glycoperfect [Az] Intensive Serum 50ml
Endocare RENEWAL Glycoperfect [Az] Intensive Serum 50ml

£37.48 £49.99 25% offsaving
Gatineau Tan Accelerating Lumipep Face Serum 30ml
The Perfect Peel Skincare Hyaluronic & Peptide Perfection SerumThe Perfect Peel Skincare Hyaluronic & Peptide Perfection Serum
Alpha-H Daily Dose Multivitamin Body Serum 150mlAlpha-H Daily Dose Multivitamin Body Serum 150ml
KORRES Black Pine Primus 6xHA Wrinkle Smoothing Youth Activator Booster Serum 30mlKORRES Black Pine Primus 6xHA Wrinkle Smoothing Youth Activator Booster Serum 30ml
Institut Esthederm Lift & Repair Tightening Face Serum 30ml
Institut Esthederm Lift & Repair Tightening Face Serum 30ml

£94.04 £99.00 5% offsaving
Q+A Salicylic Acid Facial Serum 30mlQ+A Salicylic Acid Facial Serum 30ml
Mixsoon Glacier Water Hyaluronic Acid Serum for Dry Skin 300mlMixsoon Glacier Water Hyaluronic Acid Serum for Dry Skin 300ml
Murad Cellular Hydration Barrier Repair SerumMurad Cellular Hydration Barrier Repair Serum
Murad Cellular Hydration Barrier Repair Serum

£53.99 £72.00 25% offsaving
Melumé Skinscience Hydrating Serum 8HAMelumé Skinscience Hydrating Serum 8HA
Melumé Skinscience Hydrating Serum 8HA

£67.99 £85.00 20% offsaving
Alpha-H Midnight Reboot Serum 10mlAlpha-H Midnight Reboot Serum 10ml
Coco & Eve Sunny Honey Anti-Aging Tanning Serum 30mlCoco & Eve Sunny Honey Anti-Aging Tanning Serum 30ml
Coco & Eve Sunny Honey Anti-Aging Tanning Serum 30ml

£23.79 £28.00 15% offsaving

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BEAUTYPRO Retinol Anti-Ageing Serum 30mlBEAUTYPRO Retinol Anti-Ageing Serum 30ml
BEAUTYPRO Retinol Anti-Ageing Serum 30ml

£8.99 £10.00 10% offsaving
Dermatologist Recommended
La Roche-Posay Anti-Wrinkle Correct + Protect Duo Set: Retinol Serum & SPF50+
The Elements Skin Brightening SerumThe Elements Skin Brightening Serum
Alpha-H Hyaluronic 8 Super Serum 10mlAlpha-H Hyaluronic 8 Super Serum 10ml
Skin1004 Madagascar Centella Hyalu-Cica Blue Serum with Hyaluronic Acid & Ivy Leaf Extract for All Skin Types 50mlSkin1004 Madagascar Centella Hyalu-Cica Blue Serum with Hyaluronic Acid & Ivy Leaf Extract for All Skin Types 50ml
Minimalist Niacinamide 10% Face Serum
Minimalist Niacinamide 10% Face Serum

£10.19 £12.00 15% offsaving
Wildsmith Skin Radiance Light Serum bottle on a white backgroundWildsmith Skin Radiance Light Serum 30ml
Wildsmith Skin Radiance Light Serum 30ml

£50.99 £85.00 40% offsaving
Coats Hydration Intensifying Gel Serum 30ml[coat]s Hydration Intensifying Gel Serum 30ml
[coat]s Hydration Intensifying Gel Serum 30ml

£15.99 £20.00 20% offsaving
Coats Glow Intensifying Cream Serum 30ml[coat]s Glow Intensifying Cream Serum 30ml
[coat]s Glow Intensifying Cream Serum 30ml

£15.99 £20.00 20% offsaving
Gatineau Radiance Enhancing Vitamin C Serum tube on a white backgroundGatineau Radiance Enhancing Vitamin C Serum 7ml
BEAUTYPRO Hyaluronic Acid Hydrating Serum 30mlBEAUTYPRO Hyaluronic Acid Hydrating Serum 30ml
BEAUTYPRO Hyaluronic Acid Hydrating Serum 30ml

£8.99 £10.00 10% offsaving
Hello Sunday The Mineral One - Lightweight Serum SPF50Hello Sunday The Mineral One - Lightweight Serum SPF50
Hello Sunday The Mineral One - Lightweight Serum SPF50

£18.19 £26.00 30% offsaving
Alpha-H Vitamin B Serum 10mlAlpha-H Vitamin B Serum 10ml
Alpha-H Vitamin B Serum 10ml

£22.99
Alpha-H Vitamin C Serum 10mlAlpha-H Vitamin C Serum 10ml
Alpha-H Vitamin C Serum 10ml

£22.99
BEAUTYPRO Cica + Niacinamide Blemish Control Serum 30mlBEAUTYPRO Cica + Niacinamide Blemish Control Serum 30ml
BEAUTYPRO Cica + Niacinamide Blemish Control Serum 30ml

£8.99 £10.00 10% offsaving
BEAUTYPRO Vitamin C Brightening Serum 30mlBEAUTYPRO Vitamin C Brightening Serum 30ml
BEAUTYPRO Vitamin C Brightening Serum 30ml

£8.99 £10.00 10% offsaving
Kanzen RevitaCell SerumKanzen RevitaCell Serum
Kanzen RevitaCell Serum

£13.55 £16.95 20% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.