Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Elemis Pro-Collagen Future Restore Serum 30mlElemis Pro-Collagen Future Restore Serum 30ml
Elemis Pro-Collagen Future Restore Serum 30ml

£97.73 £115.00 15% offsaving
Beauty of Joseon Glow Serum with Propolis & Niacinamide for Enlarged Pores & Inflammation 30mlBeauty of Joseon Glow Serum with Propolis & Niacinamide for Enlarged Pores & Inflammation 30ml
Germaine de Capuccini Timexpert Wrink Less Serum Pro-Collagen 50mlGermaine de Capuccini Timexpert Wrink Less Serum Pro-Collagen 50ml
Gleamin Superactive SerumGleamin Superactive Serum
Gleamin Superactive Serum

£21.59 £30.00 28% offsaving
HydroPeptide Clear Rescue Serum 30ml
HydroPeptide Clear Rescue Serum 30ml

£64.79 £72.00 10% offsaving
Endocare AGE BARRIER Hyaluboost Serum 30mlEndocare AGE BARRIER Hyaluboost Serum 30ml
Endocare AGE BARRIER Hyaluboost Serum 30ml

£33.74 £45.00 25% offsaving
Dermatologist Recommended
CeraVe Skin Renewing 10% Pure Vitamin C Serum with Ceramides for Brighter & Smoother Skin 30mlCeraVe Skin Renewing 10% Pure Vitamin C Serum with Ceramides for Brighter & Smoother Skin 30ml
The Ordinary Soothing & Barrier Support Serum 30mlThe Ordinary Soothing & Barrier Support Serum 30ml
The Ordinary Soothing & Barrier Support Serum 30ml

£16.43 £17.30 5% offsaving
Murad Retinol Youth Renewal SerumMurad Retinol Youth Renewal Serum
Murad Retinol Youth Renewal Serum

£68.99 £92.00 25% offsaving
Germaine de Capuccini Timexpert Hydraluronic 3D Force Serum 30mlGermaine de Capuccini Timexpert Hydraluronic 3D Force Serum 30ml
Beauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30mlBeauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30ml
PCA Skin Pro-Max Age Renewal SerumPCA Skin Pro-Max Age Renewal Serum
VOTARY Vitamin C Glow Serum, Vit C and Alpha Arbutin 30mlVOTARY Vitamin C Glow Serum, Vit C and Alpha Arbutin 30ml
Votary Night Star Serum - Meta Active Complex 3-9-12 30mlVotary Night Star Serum - Meta Active Complex 3-9-12 30ml
Exuviance Clarifying and Renewing SerumExuviance Clarifying and Renewing Serum
Exuviance Clarifying and Renewing Serum

£36.74 £49.00 25% offsaving
OSKIA H2Glow Clarity Enhancing Nutri-SerumOSKIA H2Glow Clarity Enhancing Nutri-Serum
OSKIA H2Glow Clarity Enhancing Nutri-Serum

£55.24 £65.00 15% offsaving
Murad Vita-C Glycolic SerumMurad Vita-C Glycolic Serum
Murad Vita-C Glycolic Serum

£65.99 £88.00 25% offsaving
Senté Hydrate Serum bottle on a white backgroundSenté Hydrate + Serum
Senté Hydrate + Serum

£66.29 £85.00 22% offsaving

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BIOEFFECT EGF Hand SerumBIOEFFECT EGF Hand Serum
BIOEFFECT EGF Hand Serum

£35.09 £39.00 10% offsaving
VOTARY Super Renewal SerumVOTARY Super Renewal Serum
VOTARY Super Renewal Serum

£85.00
Dermatologist Recommended
La Roche-Posay Daily Brighten & Protect Set: Antioxidant 12% Vitamin C Serum + SPF50+
NeoRetin Pigment Neutralizer Serum 30mlNeoRetin Pigment Neutralizer Serum 30ml
NeoRetin Pigment Neutralizer Serum 30ml

£35.99 £45.00 20% offsaving
Q+A Collagen Booster Serum 15ml box
Margaret Dabbs London Intensive Anti-Ageing Hand Serum 35mlMargaret Dabbs London Intensive Anti-Ageing Hand Serum 35ml
Margaret Dabbs London Intensive Anti-Ageing Hand Serum 35ml

£25.49 £30.00 15% offsaving
The Ordinary Multi-Antioxidant Radiance Serum 30mlThe Ordinary Multi-Antioxidant Radiance Serum 30ml
The Ordinary Multi-Antioxidant Radiance Serum 30ml

£13.48 £14.20 5% offsaving
Gatineau Golden Glow Gradual Tan Face Serum Gatineau Golden Glow Gradual Tan Face Serum Medium/Dark 10ml
Q+A Retinol 0.2% Serum 30ml
Q+A Retinol 0.2% Serum 30ml

£12.00
Dermatologist Recommended
La Roche-Posay Replump & Hydrate Hyalu B5 Duo: Face Serum & Eye Cream Hyaluronic Acid Concentrated Care
MZ SKIN Hyaluronic Acid Hydrating SerumMZ SKIN Hyaluronic Acid Hydrating Serum
MZ SKIN Hyaluronic Acid Hydrating Serum

£81.23 £125.00 35% offsaving
Murad Rapid Dark Spot Correcting SerumMurad Rapid Dark Spot Correcting Serum
Murad Rapid Dark Spot Correcting Serum

£62.24 £83.00 25% offsaving
Yellow tube of nail cuticle serum with silver base on a white backgroundMargaret Dabbs London Nourishing Nail & Cuticle Serum Pen 15ml
Margaret Dabbs London Nourishing Nail & Cuticle Serum Pen 15ml

£11.04 £13.00 15% offsaving
Medicube Triple Collagen Serum 4.0 55mlMedicube Triple Collagen Serum 4.0 55ml
Gatineau Golden Glow Gradual Tan Face Serum Light/Medium 10mlGatineau Golden Glow Gradual Tan Face Serum Light/Medium 10ml
Gatineau Defi Lift Firming Eye Contour SerumGatineau Defi Lift Firming Eye Contour Serum
The Ordinary UV Filters SPF 45 Serum 60mlThe Ordinary UV Filters SPF 45 Serum 60ml
The Ordinary UV Filters SPF 45 Serum 60ml

£15.00 £15.80 5% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.