Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty
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White and blue The Elements Purifying Gel Cleanser tubeThe Elements Purifying Gel Cleanser
The Elements Purifying Gel Cleanser

£5.99 £8.00 25% offsaving
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Frank Body Coconut Coffee Scrub 100gFrank Body Coconut Coffee Scrub 100g
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Blue and white The Elements Blemish Remedy Gel Tube and Packaging
The Elements Blemish Remedy Gel

£4.49 £6.00 25% offsaving
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The Elements Daily Glow MoisturiserThe Elements Daily Glow Moisturiser
The Elements Daily Glow Moisturiser

£8.99 £12.00 25% offsaving
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The Elements Clear Skin
The Elements Clear Skin

£26.24 £35.00 25% offsaving
New
A white bottle of Innersense I Create Hold styling gel with a gold logo and text, set against a plain white background.
Free Gift
A white bottle with orange dots labeled 'Cultured' with a spray pump, containing a skin care product.
Cultured Biomecare Vitality Cleansing Milk
Free Gift
Cultured Biomecare Vitality Cleansing MilkFreebie: Cultured Biomecare Vitality Cleansing Milk
Free Cultured Biomecare Gift!

Get a free Vitality Cleansing Milk (worth £29) when you spend £30 on Cultured Biomecare products!

shop the offer
Free Gift
A white bottle of Innersense I Create Hold styling gel with a gold logo and text, set against a plain white background.Freebie: Innersense I Create Hold Styling Gel 59ml
FREE Innersense Gift!

Get a FREE I Create Hold Styling Gel 59ml when you spend £45 on Innersense!

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Free Gift
A white bottle with orange dots labeled 'Cultured' with a spray pump, containing a skin care product.Freebie: Cultured Biomecare Biome One Mask 15ml
FREE Cultured Biomecare Gift!

Get a FREE Biome One Mask 15ml (Worth £12) when you spend £20 on Cultured Biomecare!

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A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”