Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 234 products
Dark green Wildsmith Skin Double Clay Refining Mask 50ml tub with white boxWildsmith Skin Double Clay Refining Mask 50ml
Wildsmith Skin Double Clay Refining Mask 50ml

£53.99 £72.00 25% offsaving
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

£35.99 £40.00 10% offsaving
Frank Body Lip Scrub Original 15mlFrank Body Original Lip Scrub 15ml
Frank Body Original Lip Scrub 15ml

£9.77 £11.50 15% offsaving
Frank Body Glide 'N' Go Body Oil Stick 70gFrank Body Glide 'N' Go Body Oil Stick 70g
Frank Body Glide 'N' Go Body Oil Stick 70g

£10.83 £12.75 15% offsaving
Frank Body Barrier Body Creme 75mlFrank Body Barrier Body Creme 75ml
Frank Body Barrier Body Creme 75ml

£15.29 £18.00 15% offsaving
Sold out
ANSWR At-home Keratin Treatment 100ml and packagingANSWR At-home Keratin Treatment 100ml
ANSWR At-home Keratin Treatment 100ml

£45.00
Sold out
ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
ANSWR At-home Keratin Treatment Kit

£60.00
Sold out
ANSWR Exfoliating Hair Removal DropANSWR Exfoliating Hair Removal Drop
ANSWR Exfoliating Hair Removal Drop

£29.00
Coming Soon
Frank Body Retinol Body Lotion 50mlFrank Body Retinol Body Lotion 50ml
Frank Body Retinol Body Lotion 50ml

£6.79 £8.00 15% offsaving
Coming Soon
Frank Body Cacao Coffee Scrub 100gFrank Body Cacao Coffee Scrub 100g
Frank Body Cacao Coffee Scrub 100g

£6.79 £8.00 15% offsaving
Coming Soon
Frank Body Firming Body Cream 75mlFrank Body Firming Body Cream 75ml
Frank Body Firming Body Cream 75ml

£8.49 £10.00 15% offsaving
Sold out
Irene Forte Skincare Prickly Pear Face CreamIrene Forte Skincare Prickly Pear Face Cream
Irene Forte Skincare Prickly Pear Face Cream

£125.98 £140.00 10% offsaving
Sold out
ANSWR Shampoo 300mlANSWR Shampoo 300ml
ANSWR Shampoo 300ml

£26.00
Sold out
Frank Body Rosehip Body Scrub + Cleanser 100gFrank Body Rosehip Body Scrub + Cleanser 100g
Frank Body Rosehip Body Scrub + Cleanser 100g

£7.64 £9.00 15% offsaving
Sold out
Wildsmith Skin Stillness Nourishing Body Cleanser 300mlWildsmith Skin Stillness Nourishing Body Cleanser 300ml
Wildsmith Skin Stillness Nourishing Body Cleanser 300ml

£35.99 £40.00 10% offsaving
Sold out
Murdock London Sea Salt Hair Styling SprayMurdock London Sea Salt Hair Styling Spray
Murdock London Sea Salt Hair Styling Spray

£19.79 £22.00 10% offsaving
Sold out
Irene Forte Rose Body OilIrene Forte Rose Body Oil
Irene Forte Rose Body Oil

£98.98 £110.00 10% offsaving
Sold out
Murdock London Sea Salt PasteMurdock London Sea Salt Hair Styling Paste
Murdock London Sea Salt Hair Styling Paste

£17.99 £20.00 10% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Sold out
PSA LIGHT UP Vitamin C & E Flash Brightening MaskPSA LIGHT UP Vitamin C & E Flash Brightening Mask
PSA LIGHT UP Vitamin C & E Flash Brightening Mask

£28.69 £41.00 30% offsaving
Sold out
Wildsmith Skin Refill Yulestarn Candle 230gWildsmith Skin Refill Yulestarn Candle 230g
Wildsmith Skin Refill Yulestarn Candle 230g

£40.49 £45.00 10% offsaving
Sold out
The Elements 4D Hyaluronic SerumThe Elements 4D Hyaluronic Serum
The Elements 4D Hyaluronic Serum

£8.99 £12.00 25% offsaving
Sold out
PSA Radiance Bundle
PSA Radiance Bundle

£59.49 £85.00 30% offsaving
Free Gift
‍Freebie: Innersense Sweet Spirit Leave-In Conditioner 59ml (100% off)
‍Freebie: Innersense Sweet Spirit Leave-In Conditioner 59ml (100% off)

£0.00
Free Gift
Freebie: Innersense Sweet Spirit Leave-In Conditioner 59ml
Free Innersense Gift!

Get a free Sweet Spirit Leave-In Conditioner 59ml (worth £10) when you order 2+ units of Innersense!

shop the offer

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”