Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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ANSWR At-home Keratin Treatment 100ml and packagingANSWR At-home Keratin Treatment 100ml
ANSWR At-home Keratin Treatment 100ml

£29.24 £45.00 35% offsaving
ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
ANSWR At-home Keratin Treatment Kit

£38.99 £60.00 35% offsaving
Huxley Cream; Anti-gravity 50mlHuxley Cream; Anti-gravity 50ml
Huxley Cream; Anti-gravity 50ml

£22.09 £34.00 35% offsaving
Huxley Cleansing Gel; Be Clean, Be Moist 200mlHuxley Cleansing Gel; Be Clean, Be Moist 200ml
Huxley Cleansing Gel; Be Clean, Be Moist 200ml

£15.92 £24.50 35% offsaving
Huxley Cleansing Foam; Be Clean, Be Moist 100gHuxley Cleansing Foam; Be Clean, Be Moist
Huxley Cleansing Foam; Be Clean, Be Moist

£15.27 £23.50 35% offsaving
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

£23.99 £40.00 40% offsaving
Innersense I Create HoldInnersense I Create Hold Styling Gel
Innersense I Create Hold Styling Gel

£20.79 £26.00 20% offsaving
ANSWR Volumewave Heated BrushANSWR Volumewave Heated Brush
ANSWR Volumewave Heated Brush

£51.92 £79.90 35% offsaving
Innersense Hydrating Cream ConditionerInnersense Hydrating Cream Conditioner
Innersense Hydrating Cream Conditioner

£22.39 £28.00 20% offsaving
Innersense Quiet Calm Curl ControlInnersense Quiet Calm Curl Control Styling Cream
Innersense Quiet Calm Curl Control Styling Cream

£20.79 £26.00 20% offsaving
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Innersense I Create Curl Memory 295ml bottleInnersense I Create Curl Memory
Innersense I Create Curl Memory

From £7.99 £10.00 20% offsaving
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Irene Forte skincare product packaging on a white backgroundIrene Forte Skincare Hibiscus Night Cream 50ml
Irene Forte Skincare Hibiscus Night Cream 50ml

£140.23 £165.00 15% offsaving
Irene Forte Phytomelatonin Rejuvenating SerumIrene Forte Phytomelatonin Rejuvenating Serum
Irene Forte Phytomelatonin Rejuvenating Serum

£191.22 £225.00 15% offsaving
Innersense Sweet Spirit Leave-In ConditionerInnersense Sweet Spirit Leave-In Conditioner
Innersense Sweet Spirit Leave-In Conditioner

£20.79 £26.00 20% offsaving
Innersense I Create DefinitionInnersense I Create Definition Styling Foam
Innersense I Create Definition Styling Foam

£20.79 £26.00 20% offsaving
Innersense Pure Harmony HairbathInnersense Pure Harmony Hairbath Shampoo
Innersense Pure Harmony Hairbath Shampoo

£22.39 £28.00 20% offsaving
Innersense Pure Inspiration Daily ConditionerInnersense Pure Inspiration Daily Conditioner
Innersense Pure Inspiration Daily Conditioner

£22.39 £28.00 20% offsaving
Innersense I Create Curl Memory Refill
Innersense I Create Curl Memory Refill

£52.79 £66.00 20% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Innersense Color Radiance Daily ConditionerInnersense Color Radiance Daily Conditioner
Innersense Color Radiance Daily Conditioner

£22.39 £28.00 20% offsaving
Innersense Color Awakening HairbathInnersense Color Awakening Hairbath Shampoo
Innersense Color Awakening Hairbath Shampoo

£22.39 £28.00 20% offsaving
Irene Forte Hibiscus Serum Refill 30mlIrene Forte Hibiscus Serum Refill 30ml
Irene Forte Hibiscus Serum Refill 30ml

£115.58 £136.00 15% offsaving
Wildsmith Skin Body Duo
Wildsmith Skin Body Duo

£56.79 £71.00 20% offsaving
Dark green Wildsmith Skin 4D Protection Serum 30ml tub next to white boxWildsmith Skin Active Repair Copper Peptide Cream 50ml
Wildsmith Skin Active Repair Copper Peptide Cream 50ml

£107.98 £120.00 10% offsaving
Innersense Clarity HairbathInnersense Clarity Hairbath Shampoo
Innersense Clarity Hairbath Shampoo

£22.39 £28.00 20% offsaving
Irene Forte Skincare Hibiscus SerumIrene Forte Skincare Hibiscus Serum
Irene Forte Skincare Hibiscus Serum

£131.73 £155.00 15% offsaving
Innersense I Create ShineInnersense I Create Shine Hair Serum
Innersense I Create Shine Hair Serum

£31.99 £40.00 20% offsaving
Irene Forte Skincare Prickly Pear Face CreamIrene Forte Skincare Prickly Pear Face Cream
Irene Forte Skincare Prickly Pear Face Cream

£118.98 £140.00 15% offsaving
Irene Forte Prickly Pear Face Cream RefillIrene Forte Prickly Pear Face Cream Refill
Irene Forte Prickly Pear Face Cream Refill

£104.53 £123.00 15% offsaving
Silver Wildsmith Skin Aluminium Hand and Body Wash 300ml bottleWildsmith Skin Aluminium Hand and Body Wash 300ml
Wildsmith Skin Aluminium Hand and Body Wash 300ml

£30.59 £34.00 10% offsaving
Murdock London RedChurch Street
Murdock London RedChurch Street

£53.99 £60.00 10% offsaving
Innersense Detox Hair MaskInnersense Detox Hair Mask
Innersense Detox Hair Mask

£22.39 £28.00 20% offsaving
Cultured Biomecare Biome-Calm Cream bottleCultured Biomecare Biome-Calm Cream
Cultured Biomecare Biome-Calm Cream

£53.99 £60.00 10% offsaving
Innersense Repair Mask bottle on a white backgroundInnersense Repair Mask
Innersense Repair Mask

£25.59 £32.00 20% offsaving
Innersense I Create FinishInnersense I Create Finish Hair Spray
Innersense I Create Finish Hair Spray

£20.79 £26.00 20% offsaving
Dark green Wildsmith Skin Active Repair Nourishing Cleansing Balm 200ml next to white boxWildsmith Skin Active Repair Nourishing Cleansing Balm 200ml
Wildsmith Skin Active Repair Nourishing Cleansing Balm 200ml

£80.99 £90.00 10% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”