Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 154 products

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ANSWR At-home Keratin Treatment 100ml and packagingANSWR At-home Keratin Treatment 100ml
ANSWR At-home Keratin Treatment 100ml

£36.00 £45.00 20% offsaving
ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
ANSWR At-home Keratin Treatment Kit

£48.00 £60.00 20% offsaving
ANSWR Exfoliating Hair Removal DropANSWR Exfoliating Hair Removal Drop
ANSWR Exfoliating Hair Removal Drop

£20.80 £26.00 20% offsaving
Innersense I Create HoldInnersense I Create Hold
Innersense I Create Hold

£24.00
Innersense I Create VolumeInnersense I Create Volume
Innersense I Create Volume

£24.00
Innersense I Create DefinitionInnersense I Create Definition
Innersense I Create Definition

£26.00

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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Huxley Cream; Anti-gravity 50mlHuxley Cream; Anti-gravity 50ml
Huxley Cream; Anti-gravity 50ml

£34.00
PSA HEROINE Mandelic & Licorice Superfood Glow TonerPSA HEROINE Mandelic & Licorice Superfood Glow Toner
PSA HEROINE Mandelic & Licorice Superfood Glow Toner

£28.00 £35.00 20% offsaving
Innersense Clarity HairbathInnersense Clarity Hairbath
Innersense Clarity Hairbath

£26.00
Innersense I Create ShineInnersense I Create Shine
Innersense I Create Shine

£40.00

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”