Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50mlHuxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml

£22.39 £32.00 30% offsaving
Cultured Biomecare Fortitude Face MistCultured Biomecare Fortitude Face Mist
Cultured Biomecare Fortitude Face Mist

£26.99 £30.00 10% offsaving
PSA LIGHT UP Vitamin C & E Flash Brightening MaskPSA LIGHT UP Vitamin C & E Flash Brightening Mask
PSA LIGHT UP Vitamin C & E Flash Brightening Mask

£41.00
Black container of Wildsmith Ceramide Repair Balm on a white backgroundWildsmith Skin Ceramide Lipid Repair Balm 12.75g
Wildsmith Skin Ceramide Lipid Repair Balm 12.75g

£25.49 £30.00 15% offsaving
Cultured Biomecare Vitality Cleansing MilkCultured Biomecare Vitality Cleansing Milk
Cultured Biomecare Vitality Cleansing Milk

£26.09 £29.00 10% offsaving
Frank Body Niacinamide Body Scrub 250gFrank Body Niacinamide Body Scrub 250g
Frank Body Niacinamide Body Scrub 250g

£11.39 £19.00 40% offsaving
PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery BoosterPSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster
PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster

£28.00
Murdock London Beard Shampoo 250mlMurdock London Beard Shampoo 250ml
Murdock London Beard Shampoo 250ml

£22.00
Irene Forte Skincare Lavender Face CreamIrene Forte Skincare Lavender Face Cream
Irene Forte Skincare Lavender Face Cream

£130.00
Huxley Cleansing Foam; Be Clean, Be Moist 100gHuxley Cleansing Foam; Be Clean, Be Moist
Huxley Cleansing Foam; Be Clean, Be Moist

£16.44 £23.50 30% offsaving
Frank Body Triple Threat Smoother (Worth £28)Frank Body Triple Threat Smoother (Worth £28)
Frank Body Triple Threat Smoother (Worth £28)

£13.99 £28.00 50% offsaving
INNERSENSE Healthy Hair Treatment Trio on a green backgroundInnersense Healthy Hair Treatment Trio (Worth £30)
Innersense Healthy Hair Treatment Trio (Worth £30)

£17.49 £25.00 30% offsaving
Huxley Toner; Extract It 120mlHuxley Toner; Extract It 120ml
Huxley Toner; Extract It 120ml

£22.04 £31.50 30% offsaving
Murdock London Texture PasteMurdock London Texture Paste
Murdock London Texture Paste

£20.00
Murdock London Home & Away (Worth £32)
Murdock London Home & Away (Worth £32)

£24.00
Innersense Hair Renew Daily Active Scalp Treatment in white bottleInnersense Hair Renew Daily Active Scalp Treatment
Innersense Hair Renew Daily Active Scalp Treatment

£31.99 £40.00 20% offsaving
Rose Face Oil 30ml sizeIrene Forte Skincare Rose Face Oil
Irene Forte Skincare Rose Face Oil

£115.00
Innersense Hair Renew Soothing Conditioner 295mlInnersense Hair Renew Soothing Conditioner 295ml
Innersense Hair Renew Soothing Conditioner 295ml

£23.99 £30.00 20% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

£27.99 £40.00 30% offsaving
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Huxley Oil Essence; Essence-like, Oil-like 30ml

£27.99 £40.00 30% offsaving
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Wildsmith Skin 4D Protection Serum 30ml

£67.99 £80.00 15% offsaving
Innersnese Holiday Kit- Mask DuoInnersense Holiday Kit - Mask Duo (Worth £56)
Innersense Holiday Kit - Mask Duo (Worth £56)

£45.00
Murdock London Beard Balm 50mlMurdock London Beard Balm 50ml
Murdock London Beard Balm 50ml

£23.00
Huxley Skin Glow Cream; Vita Radiance 50mlHuxley Skin Glow Cream; Vita Radiance 50ml
Huxley Skin Glow Cream; Vita Radiance 50ml

£17.14 £24.50 30% offsaving
Murdock London Hair PlayMurdock London Hair Play
Murdock London Hair Play

£20.00
Wildsmith Skin Gilden Candle 230gWildsmith Skin Gilden Candle 230g
Wildsmith Skin Gilden Candle 230g

£44.99 £75.00 40% offsaving
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 59ml
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 59ml

£10.00
Frank Body Niacinamide Correcting Body Serum 140mlFrank Body Niacinamide Correcting Body Serum 140ml
Frank Body Niacinamide Correcting Body Serum 140ml

£11.39 £19.00 40% offsaving
Frank Body Rosehip Body Scrub + Cleanser 250gFrank Body Rosehip Body Scrub + Cleanser 250g
Frank Body Rosehip Body Scrub + Cleanser 250g

£11.39 £19.00 40% offsaving
Hand lotion bottle with pump and packaging featuring 'Wildsmith' branding on a white background.Wildsmith Skin Mistletoe Ceramic Hand Lotion 350ml
Wildsmith Skin Mistletoe Ceramic Hand Lotion 350ml

£76.49 £90.00 15% offsaving
Huxley Scrub Mask; Sweet Therapy 120gHuxley Scrub Mask; Sweet Therapy 120g
Huxley Scrub Mask; Sweet Therapy 120g

£18.19 £26.00 30% offsaving
Frank Body Booty Drops Firming Body Oil 30mlFrank Body Booty Drops Firming Body Oil 30ml
Frank Body Booty Drops Firming Body Oil 30ml

£9.29 £15.50 40% offsaving
Innersense Hair Renew Treatment DuoInnersense Hair Renew Treatment Duo
Innersense Hair Renew Treatment Duo

£42.89 £66.00 35% offsaving
Wildsmith Skin Two Organic Muslin Mitts in white packagingWildsmith Skin Two Organic Muslin Mitts
Wildsmith Skin Two Organic Muslin Mitts

£15.00
Frank Body Squeaky CheeksFrank Body Squeaky Cheeks (Worth £19)
Frank Body Squeaky Cheeks (Worth £19)

£7.59 £19.00 60% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”