Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Minimalist Niacinamide 10% Face Serum
Minimalist Niacinamide 10% Face Serum

£10.20 £12.00 15% offsaving
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Endocare Age Barrier Niacinal Serum Gel 30mlEndocare Age Barrier Niacinal Serum Gel 30ml
Endocare Age Barrier Niacinal Serum Gel 30ml

£36.00 £45.00 20% offsaving
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Murad Revitalixir Recovery Serum   Murad Revitalixir Recovery Serum
Murad Revitalixir Recovery Serum

£64.40 £92.00 30% offsaving
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Gatineau Tan Accelerating Lumipep Face Serum 30ml
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FILORGA LIFT-DESIGNER Anti-Ageing Ultra Lifting Firming Face SerumFILORGA LIFT-DESIGNER Anti-Ageing Ultra Lifting Firming Face Serum
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Frank Body Niacinamide Correcting Body Serum 140mlFrank Body Niacinamide Correcting Body Serum 140ml
Frank Body Niacinamide Correcting Body Serum 140ml

£11.39 £19.00 40% offsaving
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La Roche Posay Effaclar Duo+ Ultra Concentrated Serum with Travel Size Duo+M MoisturiserLa Roche Posay Effaclar Duo+ Ultra Concentrated Serum with Travel Size Duo+M Moisturiser
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ZO Skin Health Complexion Clarifying Serum - Short Dated
ZO Skin Health Complexion Clarifying Serum - Short Dated

£65.00 £107.98 40% offsaving
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HydroPeptide Clear Rescue Serum 30ml
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Minimalist Rosehip Oil + VC-IP (Vitamin C) 100% Face Serum
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The Elements 4D Hyaluronic SerumThe Elements 4D Hyaluronic Serum
The Elements 4D Hyaluronic Serum

£9.00 £12.00 25% offsaving
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Bondi Sands Technocolor Sapphire Self Tanning Face Serum 50mlBondi Sands Technocolor Sapphire Self Tanning Face Serum 50ml
Bondi Sands Technocolor Sapphire Self Tanning Face Serum 50ml

£16.19 £17.99 10% offsaving
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haruharu wonder Rose PDRN Firming Serum 30mlharuharu wonder Rose PDRN Firming Serum 30ml
haruharu wonder Rose PDRN Firming Serum 30ml

£15.09 £16.00 6% offsaving
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haruharu wonder Rose PDRN Soothing Serum 30mlharuharu wonder Rose PDRN Soothing Serum 30ml
haruharu wonder Rose PDRN Soothing Serum 30ml

£15.19 £16.00 5% offsaving
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haruharu wonder Black Rice Night Knight Retinol Serum 20mlharuharu wonder Black Rice Night Knight Retinol Serum 20ml
haruharu wonder Black Rice Night Knight Retinol Serum 20ml

£15.89 £17.00 7% offsaving
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haruharu wonder Centella 3% PHA Gentle Liquid Exfoliating Serum 30ml
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PCA Dual Action Redness ReliefPCA Dual Action Redness Relief Serum - Short Dated (Worth £105)
PCA Dual Action Redness Relief Serum - Short Dated (Worth £105)

An anti-redness serum that provides instant and long-term relief from redness and discomfort.

£75.00 £105.00 29% offsaving
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Pai Skincare All Becomes Clear Copaiba and Zinc Blemish SerumPai Skincare All Becomes Clear Copaiba and Zinc Blemish Serum

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La Roche-Posay Mela B3 Moisturiser SPF30 Cream with Travel Size Mela B3 SerumLa Roche-Posay Mela B3 Moisturiser SPF30 Cream with Travel Size Mela B3 Serum
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Jan Marini C-ESTA SerumJan Marini C-ESTA Serum
Jan Marini C-ESTA Serum

£69.00 £115.00 40% offsaving
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Dermalogica Phyto-Nature Firming SerumDermalogica Phyto-Nature Firming Serum
Dermalogica Phyto-Nature Firming Serum

£123.25 £145.00 15% offsaving
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HydroPeptide Soothing Serum - Soothing Repair Redness Relief SerumHydroPeptide Soothing Serum - Soothing Repair Redness Relief Serum
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Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
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Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener 30mlPeter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Serum 30ml
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Jan Marini Hyla3D Face Serum bottle and packaging Jan Marini Hyla3D Face Serum
Jan Marini Hyla3D Face Serum

£78.00 £130.00 40% offsaving
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La Roche-Posay Anthelios UVmune 400 Invisible Fluid SPF 50+ with Travel Size Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Anthelios UVmune 400 Invisible Fluid SPF 50+ with Travel Size Hyalu B5 Hyaluronic Acid Serum
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Institut Estederm Age Proteom Advanced Serum 30mlInstitut Esthederm Age Proteom Advanced Serum 30ml
Institut Esthederm Age Proteom Advanced Serum 30ml

£84.55 £89.00 5% offsaving
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Jan Marini Transformation Face SerumJan Marini Transformation Face Serum
Jan Marini Transformation Face Serum

£66.00 £110.00 40% offsaving
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Skinny Tan Wonder Serum 145mlSkinny Tan Wonder Serum
Skinny Tan Wonder Serum

£8.99 £31.99 72% offsaving
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Institut Esthederm Intensive Hyaluronic SerumInstitut Esthederm Intensive Hyaluronic Serum
Institut Esthederm Intensive Hyaluronic Serum

£65.55 £69.00 5% offsaving
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Perricone MD Cold Plasma Plus+ Advanced Serum ConcentratePerricone MD Cold Plasma Plus+ Advanced Serum Concentrate 30ml
Perricone MD Cold Plasma Plus+ Advanced Serum Concentrate 30ml

£118.15 £139.00 15% offsaving
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ALLSKIN MED R Ultra Renewal Serum with white box and purple tubeALLSKIN MED R Ultra Renewal Serum
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Perricone MD HP Growth Factor Firming & Lifting SerumPerricone MD HP Growth Factor Firming & Lifting Serum
Perricone MD HP Growth Factor Firming & Lifting Serum

£107.10 £119.00 10% offsaving
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BeautyPro Bakuchiol daily serum with packaging on a white backgroundBEAUTYPRO Bakuchiol Serum 30ml
BEAUTYPRO Bakuchiol Serum 30ml

£9.90 £11.00 10% offsaving
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Nip+Fab Vit C Serum bottleNip+Fab Vit C Serum
Nip+Fab Vit C Serum

£16.95 £19.95 15% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.