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Future of Beauty
Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.
A message from Paul & Julia
"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”
Murdock London
Used in their quirky, cool barbershops in London hotspots, discover the selection of beard care, haircare, bodycare, and shaving products designed to take your grooming routine to the next level.
Irene Forte
From purifying and hydrating skincare to skincare designed to improve the visible signs of ageing, this lovingly created line will help you to achieve and maintain healthy, glowing skin.
PSA
Born from one of our customer’s most-loved brands, Allies of Skin, PSA was created to bring efficacious yet wallet-friendly products to the market. Standing for Purposeful Skincare by Allies, the range is made from a collection of products that are each designed to serve a specific purpose.
Minimalist
Committed to creating products that are transparent, comprehensive, and efficacious, Minimalist formulas are designed to deliver exactly what they claim.
The Future of Beauty Edit
The Future Of Beauty: Shining A Light On Beauty's Future Stars4 min read minutes
The Elements: Cruelty-Free Vegan Skincare4 min read minutes
