Future of Beauty

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

A message from Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”

Shop Future of Beauty

Our Future of Beauty 2.0 Brands

Murdock London

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SBTRCT

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Irene Forte

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Minimalist

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Shakeup Cosmetics

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PSA

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Murdock London

Used in their quirky, cool barbershops in London hotspots, discover the selection of beard care, haircare, bodycare, and shaving products designed to take your grooming routine to the next level.

Murdock London Home & Away (Worth £32)

£16.79 £24.00 30% offsaving

Murdock London Daily Shave Companion (Worth £56)

£27.29 £39.00 30% offsaving

Murdock London King's Road Collection

£36.39 £52.00 30% offsaving

Murdock London Sea Salt Hair Styling Spray

£15.39 £22.00 30% offsaving

Murdock London Matt Mud

£13.99 £20.00 30% offsaving

Murdock London Sea Salt Hair Styling Paste

£13.99 £20.00 30% offsaving

Murdock London Shaving Cream

£25.19 £36.00 30% offsaving

Murdock London Post Shave Balm 150ml

£16.79 £24.00 30% offsaving

Murdock London Sea Salt Volume Mousse

£14.69 £21.00 30% offsaving

Murdock London Shave Oil

£13.79 £23.00 40% offsaving

Murdock London Black Tea Body Wash

£15.39 £22.00 30% offsaving

Murdock London Beard Oil 50ml

£14.69 £21.00 30% offsaving

Irene Forte

From purifying and hydrating skincare to skincare designed to improve the visible signs of ageing, this lovingly created line will help you to achieve and maintain healthy, glowing skin.

Irene Forte Skincare Age-Defying Day & Night Travel Kit

£56.24 £75.00 25% offsaving

Irene Forte night renewal travel kit with eye mask on a white background

Irene Forte Skincare Night Renewal Travel Kit

£71.24 £95.00 25% offsaving

Irene Forte skincare product packaging on a white background

Irene Forte Skincare Hibiscus Night Cream

£123.73 £165.00 25% offsaving

Irene Forte Skincare Hibiscus Night Cream Refill 50ml

£108.73 £145.00 25% offsaving

Irene Forte Phytomelatonin Rejuvenating Serum

£146.22 £225.00 35% offsaving

Irene Forte Hibiscus Serum Refill 30ml

£101.98 £136.00 25% offsaving

Irene Forte Skincare Hibiscus Serum

£116.23 £155.00 25% offsaving

Irene Forte Skincare Prickly Pear Face Cream

£104.98 £140.00 25% offsaving

Irene Forte Pistachio Body Oil with Phytomelatonin

£89.98 £120.00 25% offsaving

Irene Forte Skincare Pistachio Face Mask

£84.48 £130.00 35% offsaving

Irene Forte Olive Eye Cream Refill

£92.23 £123.00 25% offsaving

PSA

Born from one of our customer’s most-loved brands, Allies of Skin, PSA was created to bring efficacious yet wallet-friendly products to the market. Standing for Purposeful Skincare by Allies, the range is made from a collection of products that are each designed to serve a specific purpose.

New

PSA Radiance Bundle

£46.74 £85.00 45% offsaving

PSA HEROINE Mandelic & Licorice Superfood Glow Toner

£17.49 £35.00 50% offsaving

PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

£23.99 £40.00 40% offsaving

PSA RESET Acai & Manuka Honey Nourishing Cleanser

£17.39 £29.00 40% offsaving

PSA GOALS Multi Acids & Probiotics Perfecting Night Serum

£26.39 £44.00 40% offsaving

PSA SILVER LINING Dioic & Willowherb Clarifying Cream

£22.19 £37.00 40% offsaving

PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster

£13.99 £28.00 50% offsaving

PSA LIGHT UP Vitamin C & E Flash Brightening Mask

£24.59 £41.00 40% offsaving

PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

£25.19 £42.00 40% offsaving

PSA FOLLOW THE LIGHT Multi Acids & Vitamin C Radiance Peel

£26.39 £44.00 40% offsaving

PSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night Oil

£21.99 £44.00 50% offsaving

PSA LIQUID CLARITY BHA & Bakuchiol Blemish Recovery Booster

£16.79 £28.00 40% offsaving

Minimalist

Committed to creating products that are transparent, comprehensive, and efficacious, Minimalist formulas are designed to deliver exactly what they claim.

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