Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 95 products
A white product box for the Cultured Botanicals Supreme Hydration Kit, featuring illustrations of skincare bottles on the front, set against a clean white background with a soft drop shadow.Cultured Biomecare Supreme Hydration Kit
Cultured Biomecare Supreme Hydration Kit

£129.58 £144.00 10% offsaving
Cultured Skincare 15-Minute Glow Facial Kit in a white box with black text and a vertical illustration of five skincare dropper bottles on the right, shown on a white background with a gray shadow.Cultured Biomecare 15 Minute Glow Facial Kit Set
Cultured Biomecare 15 Minute Glow Facial Kit Set

£129.58 £144.00 10% offsaving
Two white Innersense Hydrating Cream haircare bottles on a clean white background, one with a pump bottle labeled Hairbath and one with a flip-top bottle labeled Conditioner.
Innersense Hydrating Duo

£56.00
Three Frank Body skincare products on a white background: a lavender body scrub squeeze pouch in the center, flanked by a retinol body lotion bottle on the left and a hyaluronic acid body serum bottle on the right.Frank Body The Niacinamide + Retinol Body Edit
Frank Body The Niacinamide + Retinol Body Edit

£34.49 £46.00 25% offsaving
Frank Body Smoothing AHA Body Lotion in a white and pink spray bottle next to a lavender stand-up pouch of Frank Body Cacao Coffee Scrub on a white background.Frank Body The Full Body Refresh
Frank Body The Full Body Refresh

£19.11 £25.49 25% offsaving
Two stand-up pouches of Frank Body exfoliating scrubs side by side on a white background. The left pouch is a light mint green for Coconut Coffee Scrub, and the right pouch is a light lavender purple for Cacao Coffee Rinds.Frank Body The Coffee Scrub Duo
Frank Body The Coffee Scrub Duo

£22.87 £30.50 25% offsaving
Irene Forte Skincare Age-Defying Bundle
Irene Forte Skincare Age-Defying Bundle

£293.48 £308.96 5% offsaving
Irene Forte skincare products including a jar, applicator, and tube on a white background
Irene Forte Skincare Eye & Lip Recovery Ritual Bundle

£146.18 £172.00 15% offsaving
Irene Forte skincare set featuring a white spray bottle, an olive green box, and a black dropper bottle with its dark gray box, displayed on a clean white background.
Irene Forte Skincare Pistachio Face Mask & Rejuvenating Serum Duo

£301.71 £355.00 15% offsaving
Body wash packaging with 'frank body' branding on a white backgroundFrank Body Ceramide Barrier Body Wash 75ml
Frank Body Ceramide Barrier Body Wash 75ml

£5.99 £8.00 25% offsaving
Body wash bottle with blue label on a transparent backgroundFrank Body Ceramide Barrier Body Wash 250ml
Frank Body Ceramide Barrier Body Wash 250ml

£11.24 £15.00 25% offsaving
Frank Body triple acid body wash packaging on a white backgroundFrank Body Triple Acid Body Wash 75ml
Frank Body Triple Acid Body Wash 75ml

£5.99 £8.00 25% offsaving
Murdock London Daily Shave Companion (Worth £56)
Murdock London Daily Shave Companion (Worth £56)

£29.24 £39.00 25% offsaving
Innersense Hair Renew Treatment DuoInnersense Hair Renew Treatment Duo
Innersense Hair Renew Treatment Duo

£42.89 £66.00 35% offsaving
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Wildsmith Skin 4D Protection Serum 30ml

£71.99 £80.00 10% offsaving
A matte black jar of Wildsmith Skin Dual Action Exfoliating Treatment, shown next to a matching black spoon on a clean white background.Wildsmith Skin Dual Action Exfoliating Treatment 50ml
Wildsmith Skin Dual Action Exfoliating Treatment 50ml

£55.79 £62.00 10% offsaving
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

£27.99 £40.00 30% offsaving
Huxley Eye Cream; Concentrate On 30mlHuxley Eye Cream; Concentrate On 30ml
Huxley Eye Cream; Concentrate On 30ml

£32.19 £46.00 30% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Huxley Oil Essence; Essence-like, Oil-like 30ml

£27.99 £40.00 30% offsaving
Sold out
Beige Wildsmith Skin Aluminium Hand and Body Lotion 300ml bottleWildsmith Skin Aluminium Hand and Body Lotion 300ml
Wildsmith Skin Aluminium Hand and Body Lotion 300ml

£33.29 £37.00 10% offsaving
Sold out
Triple Acid Body Wash bottle by Frank Body on a white backgroundFrank Body Triple Acid Body Wash 250ml
Frank Body Triple Acid Body Wash 250ml

£12.74 £17.00 25% offsaving
Sold out
White and blue The Elements Purifying Gel Cleanser tubeThe Elements Purifying Gel Cleanser
The Elements Purifying Gel Cleanser

£5.99 £8.00 25% offsaving
Sold out
Blue and white The Elements Blemish Remedy Gel Tube and Packaging
The Elements Blemish Remedy Gel

£4.49 £6.00 25% offsaving
Sold out
The Elements Clear Skin
The Elements Clear Skin

£26.24 £35.00 25% offsaving
Sold out
Wildsmith Skin Body Duo
Wildsmith Skin Body Duo

£56.79 £71.00 20% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”