Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 95 products
ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
ANSWR At-home Keratin Treatment Kit

£41.99 £60.00 30% offsaving
ANSWR At-home Keratin Treatment 100ml and packagingANSWR At-home Keratin Treatment 100ml
ANSWR At-home Keratin Treatment 100ml

£31.49 £45.00 30% offsaving
Irene Forte Phytohelatonin Rejuvenating Serum shown with its dark green box and black dropper bottle, styled with two glossy orange-yellow serum droplets on a white background.Irene Forte Phytomelatonin Rejuvenating Serum
Irene Forte Phytomelatonin Rejuvenating Serum

£225.00
Innersense Hydrating Cream HairbathInnersense Hydrating Cream Hairbath Shampoo
Innersense Hydrating Cream Hairbath Shampoo

£28.00
Two skincare products by Irene Forte on a white backgroundIrene Forte Skincare Phytomelatonin Rejuvenating Eye Cream 15ml
Irene Forte Skincare Phytomelatonin Rejuvenating Eye Cream 15ml

£140.00
Irene Forte Skincare Hibiscus Night Cream 50mlIrene Forte Skincare Hibiscus Night Cream 50ml
Irene Forte Skincare Hibiscus Night Cream 50ml

£165.00
Irene Forte Skincare Hibiscus Night Cream 30mlIrene Forte Skincare Hibiscus Night Cream 30ml
Irene Forte Skincare Hibiscus Night Cream 30ml

£105.00
Irene Forte Prickly Pear Face Cream RefillIrene Forte Skincare Prickly Pear Face Cream Refill
Irene Forte Skincare Prickly Pear Face Cream Refill

£123.00
Irene Forte Hibiscus Revitalising Serum shown with its white bottle and green box packaging, set against a clean white background with decorative translucent gel shapes.Irene Forte Skincare Hibiscus Serum 30ml
Irene Forte Skincare Hibiscus Serum 30ml

£155.00
Irene Forte Skincare Prickly Pear Face CreamIrene Forte Skincare Prickly Pear Face Cream
Irene Forte Skincare Prickly Pear Face Cream

£140.00
Irene Forte Skincare Triple Level Hyaluronic SerumIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

£110.00
A matte black cosmetic jar labeled 'WILDSMITH SKIN' with white text reading 'ACTIVE REPAIR COPPER PEPTIDE CREAM,' shown on a white background with a matching black spoon to the right.Wildsmith Skin Active Repair Copper Peptide Cream 50ml
Wildsmith Skin Active Repair Copper Peptide Cream 50ml

£107.98 £120.00 10% offsaving
Irene Forte skincare product with packaging on a white backgroundIrene Forte Skincare Helichrysum Toner
Irene Forte Skincare Helichrysum Toner

£100.00
Pink bottle of Wildsmith Skin hand and body wash on a white backgroundWildsmith Skin Hand and Body Wash - Magnolia Rose Cedarwood
Wildsmith Skin Hand and Body Wash - Magnolia Rose Cedarwood

£35.00
Dark green Wildsmith Skin Vitality Body Oil 150ml bottleWildsmith Skin Vitality Body Oil 150ml
Wildsmith Skin Vitality Body Oil 150ml

£44.99 £50.00 10% offsaving
Irene Forte Skincare Pistachio Face MaskIrene Forte Skincare Pistachio Face Mask
Irene Forte Skincare Pistachio Face Mask

£130.00
Irene Forte Skincare Almond Cleansing MilkIrene Forte Skincare Almond Cleansing Milk
Irene Forte Skincare Almond Cleansing Milk

£85.00
Silver Wildsmith Skin Aluminium Hand and Body Wash 300ml bottleWildsmith Skin Aluminium Hand and Body Wash 300ml
Wildsmith Skin Aluminium Hand and Body Wash 300ml

£30.59 £34.00 10% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Innersense Repair Mask bottle on a white backgroundInnersense Repair Mask 177ml
Innersense Repair Mask 177ml

£32.00
Irene Forte Skincare Olive Hydrating Eye Cream 15mlIrene Forte Skincare Olive Hydrating Eye Cream 15ml
Irene Forte Skincare Olive Hydrating Eye Cream 15ml

£100.00
ANSWR Conditioner 300ml BottleANSWR Conditioner 300ml
ANSWR Conditioner 300ml

£18.19 £26.00 30% offsaving
Wildsmith Skin Energising Gel Cleanser 100ml bottleWildsmith Skin Energising Gel Cleanser 100ml
Wildsmith Skin Energising Gel Cleanser 100ml

£33.59 £48.00 30% offsaving
Irene Forte skincare product packaging on a white backgroundIrene Forte Skincare Lavender Face Cream
Irene Forte Skincare Lavender Face Cream

£130.00
Huxley Cream; Glow Awakening 50mlHuxley Cream; Glow Awakening 50ml
Huxley Cream; Glow Awakening 50ml

£23.79 £34.00 30% offsaving
Two skincare products by Irene Forte on a white backgroundIrene Forte Skincare Bio-Peptide Lip Treatment With Lipo-HA Complex 10ml
Irene Forte Skincare Bio-Peptide Lip Treatment With Lipo-HA Complex 10ml

£32.00
Irene Forte Skincare Rose Face OilIrene Forte Skincare Rose Face Oil
Irene Forte Skincare Rose Face Oil

£115.00
Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Wildsmith Skin Active Repair Copper Peptide Serum 30ml

£76.98 £110.00 30% offsaving
ANSWR Shampoo 300mlANSWR Shampoo 300ml
ANSWR Shampoo 300ml

£18.19 £26.00 30% offsaving
Beige Wildsmith Skin Vitality Shower Oil 200ml bottle
Wildsmith Skin Vitality Shower Oil 200ml

£39.59 £44.00 10% offsaving
Brown lotion bottle with pump and 'Wildsmith' branding on a white backgroundWildsmith Skin Hand and Body Lotion - Magnolia Rose Cedarwood
Wildsmith Skin Hand and Body Lotion - Magnolia Rose Cedarwood

£38.00
Huxley Cleansing Gel; Be Clean, Be Moist 200mlHuxley Cleansing Gel; Be Clean, Be Moist 200ml
Huxley Cleansing Gel; Be Clean, Be Moist 200ml

£14.69 £24.50 40% offsaving
Dark green Wildsmith Skin Time-Release Pre-Serum Drops 50ml bottle Wildsmith Skin Time-Release Pre-Serum Drops 50ml
Wildsmith Skin Time-Release Pre-Serum Drops 50ml

£52.19 £58.00 10% offsaving
Innersense Bright Balance HairbathInnersense Bright Balance Hairbath
Innersense Bright Balance Hairbath

£30.00
Jar of firming body cream by frank body on a white backgroundFrank Body Firming Body Cream 230ml
Frank Body Firming Body Cream 230ml

£19.49 £26.00 25% offsaving
Purple packaging of Cacao Coffee Scrub with text and 'frank body' branding on a white backgroundFrank Body Cacao Coffee Scrub 200g
Frank Body Cacao Coffee Scrub 200g

£11.24 £15.00 25% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”