Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty
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Irene Forte Skincare Hibiscus Night Cream Refill 50mlIrene Forte Skincare Hibiscus Night Cream Refill 50ml
A matte black cosmetic jar labeled 'WILDSMITH SKIN' with white text reading 'ACTIVE REPAIR COPPER PEPTIDE CREAM,' shown on a white background with a matching black spoon to the right.Wildsmith Skin Active Repair Copper Peptide Cream 50ml
Wildsmith Skin Active Repair Copper Peptide Cream 50ml

£107.98 £120.00 10% offsaving
Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Wildsmith Skin Active Repair Copper Peptide Serum 30ml

£76.98 £110.00 30% offsaving
Innersense Holiday Kit-Body Lotion and WashInnersense Holiday Kit-Body Lotion and Wash
Innersense Holiday Kit-Body Lotion and Wash

£30.09 £43.00 30% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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Frank Body Retinol Body Lotion bottle on a white backgroundFrank Body Retinol Body Lotion 140ml
Frank Body Retinol Body Lotion 140ml

£14.99 £20.00 25% offsaving
Innersense Renew Body LotionInnersense Renew Body Lotion
Innersense Renew Body Lotion

£19.59 £28.00 30% offsaving
Three Frank Body skincare products on a white background: a lavender body scrub squeeze pouch in the center, flanked by a retinol body lotion bottle on the left and a hyaluronic acid body serum bottle on the right.Frank Body The Niacinamide + Retinol Body Edit
Frank Body The Niacinamide + Retinol Body Edit

£34.49 £46.00 25% offsaving
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Wildsmith Skin 4D Protection Serum 30ml

£71.99 £80.00 10% offsaving
Coming Soon
Frank Body Retinol Body Lotion 50mlFrank Body Retinol Body Lotion 50ml
Frank Body Retinol Body Lotion 50ml

£5.99 £8.00 25% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”