Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 11 products
Innersense Hair Renew Scalp Balance DuoInnersense Hair Renew Scalp Balance Duo (Worth £60)
Innersense Hair Renew Scalp Balance Duo (Worth £60)

£44.00
Wildsmith Skin Energising Gel Cleanser 100ml bottleWildsmith Skin Energising Gel Cleanser 100ml
Wildsmith Skin Energising Gel Cleanser 100ml

£33.59 £48.00 30% offsaving
Irene Forte aloe face cream with packaging on a white backgroundIrene Forte Aloe Face Cream
Irene Forte Aloe Face Cream

£106.23 £125.00 15% offsaving
Irene Forte Skincare Lemon TonerIrene Forte Skincare Lemon Toner
Irene Forte Skincare Lemon Toner

£71.24 £95.00 25% offsaving
PSA THE MOST Hyaluronic Super Nutrient Hydration SerumPSA THE MOST Hyaluronic Super Nutrient Hydration Serum
PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

£25.19 £42.00 40% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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Innersense Awaken Body WashInnersense Awaken Body Wash
Innersense Awaken Body Wash

£26.00
Innersense Hair Renew Soothing Conditioner 59mlInnersense Hair Renew Soothing Conditioner 59ml
Innersense Hair Renew Soothing Conditioner 59ml

£10.00
Blue jar of Barrier Body Creme by frank body on a white backgroundFrank Body Barrier Body Creme 230ml
Frank Body Barrier Body Creme 230ml

£13.49 £18.00 25% offsaving
Frank Body Barrier Body Creme 75mlFrank Body Barrier Body Creme 75ml
Frank Body Barrier Body Creme 75ml

£13.49 £18.00 25% offsaving
The Elements Blemish Targeting SerumThe Elements Blemish Targeting Serum
The Elements Blemish Targeting Serum

£5.99 £10.00 40% offsaving
Sold out
Innersense Hair Renew Soothing Conditioner 295mlInnersense Hair Renew Soothing Conditioner 295ml
Innersense Hair Renew Soothing Conditioner 295ml

£30.00

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”