Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 25 products
Innersense Hair Renew Scalp Balance DuoInnersense Hair Renew Scalp Balance Duo (Worth £60)
Innersense Hair Renew Scalp Balance Duo (Worth £60)

£44.00
Huxley Cream; Glow Awakening 50mlHuxley Cream; Glow Awakening 50ml
Huxley Cream; Glow Awakening 50ml

£23.79 £34.00 30% offsaving
Frank Body Glycolic Body ScrubFrank Body Glycolic Body Scrub 250g
Frank Body Glycolic Body Scrub 250g

£17.24 £23.00 25% offsaving
Frank Body Niacinamide Correcting Body Serum 140mlFrank Body Niacinamide Correcting Body Serum 140ml
Frank Body Niacinamide Correcting Body Serum 140ml

£14.24 £19.00 25% offsaving
Black eye cream bottle labeled 'Wildsmith Skin' on a white backgroundWildsmith Skin Active Super Eye Cream 15ml
Wildsmith Skin Active Super Eye Cream 15ml

£107.98 £120.00 10% offsaving
Frank Body Hyaluronic Acid Body Serum 140mlFrank Body Hyaluronic Acid Body Serum 140ml
Frank Body Hyaluronic Acid Body Serum 140ml

£12.74 £17.00 25% offsaving
Frank Body Niacinamide Body Scrub 100gFrank Body Niacinamide Body Scrub 100g
Frank Body Niacinamide Body Scrub 100g

£6.74 £9.00 25% offsaving
Innersense Hair Renew Soothing Conditioner 59mlInnersense Hair Renew Soothing Conditioner 59ml
Innersense Hair Renew Soothing Conditioner 59ml

£10.00
Frank Body Niacinamide Body Scrub 250gFrank Body Niacinamide Body Scrub 250g
Frank Body Niacinamide Body Scrub 250g

£14.24 £19.00 25% offsaving
Blue jar of Barrier Body Creme by frank body on a white backgroundFrank Body Barrier Body Creme 230ml
Frank Body Barrier Body Creme 230ml

£13.49 £18.00 25% offsaving
Sold out
Frank Body hyaluronic acid body serum packaging on a white backgroundFrank Body Hyaluronic Acid Body Serum 50ml
Frank Body Hyaluronic Acid Body Serum 50ml

£5.99 £8.00 25% offsaving
The Elements Radiance Boosting TonerThe Elements Radiance Boosting Toner
The Elements Radiance Boosting Toner

£5.99 £10.00 40% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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Blue and white The Elements Pore Refining Serum bottleThe Elements Pore Refining Serum
The Elements Pore Refining Serum

£5.99 £10.00 40% offsaving
The Elements Oil-Control Gel MoisturiserThe Elements Oil-Control Gel Moisturiser
The Elements Oil-Control Gel Moisturiser

£5.99 £8.00 25% offsaving
Frank Body Barrier Body Creme 75mlFrank Body Barrier Body Creme 75ml
Frank Body Barrier Body Creme 75ml

£13.49 £18.00 25% offsaving
Frank Body Niacinamide Smoothing Lip Treatment 4gFrank Body Niacinamide Smoothing Lip Treatment 4g
Frank Body Niacinamide Smoothing Lip Treatment 4g

£8.99 £12.00 25% offsaving
Frank Body Niacinamide Correcting Body Serum 50mlFrank Body Niacinamide Correcting Body Serum 50ml
Frank Body Niacinamide Correcting Body Serum 50ml

£5.99 £8.00 25% offsaving
New
Frank Body Main Squeeze KitFrank Body Main Squeeze Kit
Frank Body Main Squeeze Kit

£20.99 £28.00 25% offsaving
Three Frank Body skincare products on a white background: a lavender body scrub squeeze pouch in the center, flanked by a retinol body lotion bottle on the left and a hyaluronic acid body serum bottle on the right.Frank Body The Niacinamide + Retinol Body Edit
Frank Body The Niacinamide + Retinol Body Edit

£34.49 £46.00 25% offsaving
Sold out
A Frank Body skincare set featuring a 50ml Hyaluronic Acid Body Serum in a white squeeze pouch with a blue label and a 250g Glycolic Body Scrub in a light blue plastic jar, shown on a white background.Frank Body The Glow Body Ritual
Frank Body The Glow Body Ritual

£23.24 £31.00 25% offsaving
Wildsmith Skin Radiance Light Serum bottle on a white backgroundWildsmith Skin Radiance Light Serum 30ml
Wildsmith Skin Radiance Light Serum 30ml

£76.49 £85.00 10% offsaving
Black jar of Wildsmith Skin hydrating light cream with a spoon on a white backgroundWildsmith Skin Hydrating Light Cream 50ml
Wildsmith Skin Hydrating Light Cream 50ml

£80.99 £90.00 10% offsaving
Sold out
Innersense Hair Renew Soothing Conditioner 295mlInnersense Hair Renew Soothing Conditioner 295ml
Innersense Hair Renew Soothing Conditioner 295ml

£30.00
Sold out
Black cylindrical container with 'Wildsmith' branding on a white backgroundWildsmith Skin Refill Active Super Eye Cream 15ml
Wildsmith Skin Refill Active Super Eye Cream 15ml

£56.99 £95.00 40% offsaving
Sold out
The Elements Clear Skin
The Elements Clear Skin

£26.24 £35.00 25% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”