Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 35 products
Irene Forte Skincare Hibiscus Night Cream Refill 50mlIrene Forte Skincare Hibiscus Night Cream Refill 50ml
Irene Forte Skincare Hibiscus Night Cream Refill 50ml

£145.00
Innersense I Create Curl Memory RefillInnersense I Create Curl Memory Refill 946ml
Innersense I Create Curl Memory Refill 946ml

£66.00
Innersense I Create Curl Memory 59ml bottleInnersense I Create Curl Memory 59ml
Innersense I Create Curl Memory 59ml

£10.00
A matte black cosmetic jar labeled 'WILDSMITH SKIN' with white text reading 'ACTIVE REPAIR COPPER PEPTIDE CREAM,' shown on a white background with a matching black spoon to the right.Wildsmith Skin Active Repair Copper Peptide Cream 50ml
Wildsmith Skin Active Repair Copper Peptide Cream 50ml

£107.98 £120.00 10% offsaving
Innersense Quiet Calm Refill Pouch 946mlInnersense Quiet Calm Curl Control Styling Cream Refill Pouch 946ml
Innersense Quiet Calm Curl Control Styling Cream Refill Pouch 946ml

£66.00
Innersense Sweet Spirit Refill Pouch 946mlInnersense Sweet Spirit Leave-In Conditioner Refill Pouch 946ml
Innersense Sweet Spirit Leave-In Conditioner Refill Pouch 946ml

£66.00
Wildsmith Skin Stillness Nourishing Body Cleanser 300mlWildsmith Skin Stillness Nourishing Body Cleanser 300ml
Wildsmith Skin Stillness Nourishing Body Cleanser 300ml

£35.99 £40.00 10% offsaving
Irene Forte Skincare Apricot Penta-Acid PolishIrene Forte Skincare Apricot Penta-Acid Polish
Irene Forte Skincare Apricot Penta-Acid Polish

£110.00
Innersense Holiday Kit-Sleek StylersInnersense Holiday Kit-Sleek Stylers
Innersense Holiday Kit-Sleek Stylers

£37.00
Innersense Hair Renew Daily Active Scalp Treatment in white bottleInnersense Hair Renew Daily Active Scalp Treatment
Innersense Hair Renew Daily Active Scalp Treatment

£40.00
Innersense Hair Renew Scalp Hairbath 295mlInnersense Hair Renew Scalp Hairbath 295ml
Innersense Hair Renew Scalp Hairbath 295ml

£30.00
Irene Forte Skincare Lemon TonerIrene Forte Skincare Lemon Toner
Irene Forte Skincare Lemon Toner

£71.24 £95.00 25% offsaving
Wildsmith Skin Super Hydrating Overnight Mask
Wildsmith Skin Super Hydrating Overnight Mask

£64.79 £72.00 10% offsaving
Huxley Cream; Anti-gravity 50mlHuxley Cream; Anti-gravity 50ml
Huxley Cream; Anti-gravity 50ml

£23.79 £34.00 30% offsaving
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery BoosterPSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster

£16.79 £28.00 40% offsaving
Murdock London Shaving CreamMurdock London Shaving Cream
Murdock London Shaving Cream

£26.99 £36.00 25% offsaving
Innersnese Holiday Kit- Mask DuoInnersense Holiday Kit - Mask Duo (Worth £56)
Innersense Holiday Kit - Mask Duo (Worth £56)

£45.00

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
A bottle of InnerSense Overnight Repair Serum with a white pump dispenser and a frosted off-white bottle, shown against a plain white background.Innersense Overnight Repair Serum 118ml
Innersense Overnight Repair Serum 118ml

£40.00
Wildsmith Skin Vitality Brightening Body Cleanser 300mlWildsmith Skin Vitality Brightening Body Cleanser 300ml
Wildsmith Skin Vitality Brightening Body Cleanser 300ml

£35.99 £40.00 10% offsaving
Murdock London Beard Moisturiser 150mlMurdock London Beard Moisturiser 150ml
Murdock London Beard Moisturiser 150ml

£20.24 £27.00 25% offsaving
Huxley Cleansing Foam; Be Clean, Be Moist 100gHuxley Cleansing Foam; Be Clean, Be Moist
Huxley Cleansing Foam; Be Clean, Be Moist

£14.09 £23.50 40% offsaving
Innersense Hair Renew Scalp Hairbath 59mlInnersense Hair Renew Scalp Hairbath 59ml
Innersense Hair Renew Scalp Hairbath 59ml

£10.00
New
A white tube of Innersense Hydrating Hair Mask with gold and black text, centered on a plain white background.Innersense Hydrating Hair Mask 177ml
Innersense Hydrating Hair Mask 177ml

£28.00
Murdock London Sea Salt Volume MousseMurdock London Sea Salt Volume Mousse
Murdock London Sea Salt Volume Mousse

£15.74 £21.00 25% offsaving
Innersense Hair Renew Pre-Wash Scalp TreatmentInnersense Hair Renew Pre-Wash Scalp Treatment
Innersense Hair Renew Pre-Wash Scalp Treatment

£36.00
Murdock London Black Tea Body WashMurdock London Black Tea Body Wash
Murdock London Black Tea Body Wash

£16.49 £22.00 25% offsaving
The Elements Renewing Cream CleanserThe Elements Renewing Cream Cleanser
The Elements Renewing Cream Cleanser

£5.99 £10.00 40% offsaving
New
Innersense I Create Curl Memory 295ml bottleInnersense I Create Curl Memory 295ml
Innersense I Create Curl Memory 295ml

£26.00
The Elements Skin Brightening SerumThe Elements Skin Brightening Serum
The Elements Skin Brightening Serum

£7.49 £10.00 25% offsaving
New
A white tube of Innersense Hydrating Hair Mask with gold and brown text and logo, set against a plain white background.Innersense Hydrating Hair Mask 59ml
Innersense Hydrating Hair Mask 59ml

£10.00
Irene Forte Skincare Age-Defying Bundle
Irene Forte Skincare Age-Defying Bundle

£293.48 £308.96 5% offsaving
Wildsmith Skin Radiance Light Serum bottle on a white backgroundWildsmith Skin Radiance Light Serum 30ml
Wildsmith Skin Radiance Light Serum 30ml

£76.49 £85.00 10% offsaving
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Wildsmith Skin 4D Protection Serum 30ml

£71.99 £80.00 10% offsaving
Huxley Eye Cream; Concentrate On 30mlHuxley Eye Cream; Concentrate On 30ml
Huxley Eye Cream; Concentrate On 30ml

£32.19 £46.00 30% offsaving
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Huxley Oil Essence; Essence-like, Oil-like 30ml

£27.99 £40.00 30% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”