Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 18 products
Silver Wildsmith Skin Aluminium Hand and Body Wash 300ml bottleWildsmith Skin Aluminium Hand and Body Wash 300ml
Wildsmith Skin Aluminium Hand and Body Wash 300ml

£30.59 £34.00 10% offsaving
Two skincare products by Irene Forte on a white backgroundIrene Forte Skincare Bio-Peptide Lip Treatment With Lipo-HA Complex 10ml
Irene Forte Skincare Bio-Peptide Lip Treatment With Lipo-HA Complex 10ml

£32.00
Innersense Healthy Hair Detox Kit
Innersense Healthy Hair Detox Kit

£31.00
Wildsmith Skin Super Hydrating Overnight Mask
Wildsmith Skin Super Hydrating Overnight Mask

£64.79 £72.00 10% offsaving
Frank Body Lip Balm Original 15mlFrank Body Original Lip Balm 15ml
Frank Body Original Lip Balm 15ml

£6.74 £9.00 25% offsaving
Frank Body Coconut Coffee Scrub 200gFrank Body Coconut Coffee Body Scrub 200g
Frank Body Coconut Coffee Body Scrub 200g

£11.62 £15.50 25% offsaving
Murdock London Shaving CreamMurdock London Shaving Cream
Murdock London Shaving Cream

£26.99 £36.00 25% offsaving
Huxley Cleansing Foam; Be Clean, Be Moist 100gHuxley Cleansing Foam; Be Clean, Be Moist
Huxley Cleansing Foam; Be Clean, Be Moist

£14.09 £23.50 40% offsaving
New
A white tube of Innersense Hydrating Hair Mask with gold and black text, centered on a plain white background.Innersense Hydrating Hair Mask 177ml
Innersense Hydrating Hair Mask 177ml

£28.00

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
New
A white tube of Innersense Hydrating Hair Mask with gold and brown text and logo, set against a plain white background.Innersense Hydrating Hair Mask 59ml
Innersense Hydrating Hair Mask 59ml

£10.00
A Frank Body lip balm and cherry bomb lip scrub set on a white background. The set includes a white squeeze tube of lip balm with a black cap and a black round jar of lip scrub with a red label.Frank Body The Lip Care Duo
Frank Body The Lip Care Duo

£15.74 £21.00 25% offsaving
Frank Body exfoliator set featuring a white tube of lip balm with a black cap next to a large peach-pink stand-up pouch of Original Coffee Scrub, on a white background.Frank Body The Lip + Scrub Starter
Frank Body The Lip + Scrub Starter

£18.37 £24.50 25% offsaving
Irene Forte skincare products including a jar, applicator, and tube on a white background
Irene Forte Skincare Eye & Lip Recovery Ritual Bundle

£146.18 £172.00 15% offsaving
Frank Body Lip Tint Cherry Bomb 15mlFrank Body Lip Tint Cherry Bomb 15ml
Frank Body Lip Tint Cherry Bomb 15ml

£8.99 £12.00 25% offsaving
Coming Soon
A pink squeeze tube of Frank Body Lip Balm in the 'Juicy Orange' scent, featuring a black cap, centered on a light gray background.Frank Body Lip Tint Sugar Babe-y 15ml
Frank Body Lip Tint Sugar Babe-y 15ml

£8.99 £12.00 25% offsaving
Coming Soon
Pink lip balm tube with brand logo on a white backgroundFrank Body Lip Tint Soft Launch 15ml
Frank Body Lip Tint Soft Launch 15ml

£8.99 £12.00 25% offsaving
Coming Soon
A pink squeeze tube of Frank Body Lip Balm in the 'Juicy Orange' scent, featuring a black cap, centered on a light gray background.Frank Body Lip Tint Juicy Guava 15ml
Frank Body Lip Tint Juicy Guava 15ml

£8.99 £12.00 25% offsaving
Sold out
Wildsmith Skin Body Duo
Wildsmith Skin Body Duo

£56.79 £71.00 20% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”