Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

Filter 490 products

Sort by
Brand
Product Type
SPF Volume
Skin Type / Area
Suitable For
Make Up Type
Key Ingredient
Price
£
£
Availability
Dermaceutic Activ Retinol 1.0 packaging and tubeDermaceutic Activ Retinol 1.0 Serum
Dermaceutic Activ Retinol 1.0 Serum

An anti-ageing retinol serum that helps to repair and restore radiance to dull skin.

£50.00
Exuviance AGE REVERSE Total Correct + Sculpt SerumExuviance AGE REVERSE Total Correct + Sculpt Serum
Exuviance AGE REVERSE Total Correct + Sculpt Serum

Visibly reduce the appearance of fine lines and wrinkles with Exuviance AGE REVERSE Total Correct + Sculpt Serum, formulated with Vitamin C to help address 10 signs of visible ageing for a hydrated, more even...

£67.99 £80.00 15% offsaving
ME LINE Ethnic Skin DayME LINE Ethnic Skin Day Serum
ME LINE Ethnic Skin Day Serum

This concentrated depigmenting serum improves and delays the appearance of pigmentation within the skin.

£85.55 £91.99 7% offsaving
Dermalogica PowerBright Dark Spot SerumDermalogica PowerBright Dark Spot Serum
Dermalogica PowerBright Dark Spot Serum

£89.09 £99.00 10% offsaving
Dermaceutic Tri Vita C30 bottle and packagingDermaceutic Tri Vita C30 Vitamin C Serum
Dermaceutic Tri Vita C30 Vitamin C Serum

This powerful 30% vitamin C serum provides exceptional rejuvenation and antioxidant protection.

£70.00
OSKIA Super 16 Pro-Collagen SerumOSKIA Super 16 Advanced Nutri-Active Collagen Serum
OSKIA Super 16 Advanced Nutri-Active Collagen Serum

£84.99 £100.00 15% offsaving
Augustinus Bader The Retinol Serum 30mlAugustinus Bader The Retinol Serum 30ml
Augustinus Bader The Retinol Serum 30ml

£290.00
Box and jar of AQ Skin Solutions GF Eye SerumAQ Skin Solutions GF Eye Serum
AQ Skin Solutions GF Eye Serum

Lightens and tightens the eye area for a more youthful appearance.

£96.99 £99.00 2% offsaving
Dermatologist Recommended
La Roche Posay Effaclar Duo+ Ultra Concentrated Serum bottleLa Roche Posay Effaclar Duo+ Ultra Concentrated Serum
La Roche Posay Effaclar Duo+ Ultra Concentrated Serum

Formulated to improve oily and acne prone skin, providing results in as little as 24 hours.

£40.00
OSKIA Super R Retinoid Sleep Serum CapsulesOSKIA Super R Retinoid Sleep Serum Capsules 0.5%
OSKIA Super R Retinoid Sleep Serum Capsules 0.5%

£63.99 £80.00 20% offsaving
Exuviance Vitamin C Serum CapsulesExuviance Vitamin C Serum Capsules
Exuviance Vitamin C Serum Capsules

Boost your daily skincare routine with Exuviance Vitamin C Serum Capsules, a potent antioxidant-rich Vitamin C serum to help improve firmness and smooth the look of wrinkles for a more radiant, even complexion.

£57.79 £68.00 15% offsaving
Allies of Skin Deluxe Multi Peptides & GF Advanced Lifting SerumAllies of Skin Deluxe Multi Peptides & GF Advanced Lifting Serum
Allies of Skin Deluxe Multi Peptides & GF Advanced Lifting Serum

£47.00
OSKIA Eye WonderOSKIA Eye Wonder Nutri-Active Eye Serum
OSKIA Eye Wonder Nutri-Active Eye Serum

£50.99 £60.00 15% offsaving
VOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance FreeVOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance Free
VOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance Free

Supercharged with Broccoli Seed Oil and Peptides, this soothing facial serum cools and refreshes sensitised, irritated and redness-prone complexions leaving it feeling hydrated and protected.

£79.00
HydroPeptide Vital Eyes Instant Awakening SerumHydroPeptide Vital Eyes Instant Awakening Serum
HydroPeptide Vital Eyes Instant Awakening Serum

Reveal smoother, brighter and more youthful looking eyes over time. This awakening eye serum minimises the appearance of puffiness, fine lines and wrinkles.

£75.59 £84.00 10% offsaving
PCA Skin ExLinea ProPCA Skin ExLinea Pro Peptide Serum
PCA Skin ExLinea Pro Peptide Serum

Dubbed ‘botox in a bottle’, PCA Skin ExLinea Pro visibly minimises the appearance of fine lines and wrinkles.

£127.00
MZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30mlMZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30ml
MZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30ml

£174.97 £250.00 30% offsaving
BIOEFFECT EGF Body SerumBIOEFFECT EGF Body Serum
BIOEFFECT EGF Body Serum

BIOEFFECT EGF Body Serum is a revitalising, age-defying serum for the body that provides long-term hydration, firms the skin and reduces signs of ageing.

£80.09 £89.00 10% offsaving

Unsure Where To Start With Your Skincare Routine?

Take Our Realtime Skincare Test For Personalised Recommendations

Take The Test!
Pai Skincare Stabilised Vitamin C 20%Pai Skincare Stabilised Vitamin C 20% Serum
Pai Skincare Stabilised Vitamin C 20% Serum

£19.00
OSKIA Isotonic Hydra-SerumOSKIA Isotonic Hydra Serum Intense Biomimetic Hydration
OSKIA Isotonic Hydra Serum Intense Biomimetic Hydration

Hack your own skin cells and boost the hydration process with this highly technological approach from OSKIA!

£54.39 £64.00 15% offsaving
Blue ZO Skin Health Firming Serum tubeZO Skin Health Firming Serum
ZO Skin Health Firming Serum

View Product
Natura Bisse Diamond Extreme SerumNatura Bisse Diamond Extreme Serum
Natura Bisse Diamond Extreme Serum

£234.46 £335.00 30% offsaving
iS Clinical Brightening Serum 15mliS Clinical Brightening Serum 15ml
iS Clinical Brightening Serum 15ml

This lightweight and concentrated serum safely brightens skin with a hydroquinone-free and paraben-free formula that gently resurfaces skin and provides long-term visible improvements.

£83.00
Peter Thomas Roth Potent-C Power Serum 30mlPeter Thomas Roth Potent-C Power Serum 30ml
Peter Thomas Roth Potent-C Power Serum 30ml

£81.58 £102.00 20% offsaving
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide SerumPSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum
PSA VISIBLE IMPROVEMENT Peptides & Niacinamide Serum

£40.00
Eminence Organic Citrus & Kale Potent C+E SerumEminence Organic Citrus & Kale Potent C+E Serum
Eminence Organic Citrus & Kale Potent C+E Serum

Eminence Organic Citrus & Kale Potent C+E Serum available from Face the Future. Eminence Organic Skincare products are free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colourants and fragrances, mineral oils, petroleum...

£93.58 £104.00 10% offsaving
Institut Estederm Age Proteom Advanced Serum 30mlInstitut Esthederm Age Proteom Advanced Serum 30ml
Institut Esthederm Age Proteom Advanced Serum 30ml

£84.54 £89.00 5% offsaving
iS Clinical Youth Body Serum 200mliS Clinical Youth Body Serum 200ml
iS Clinical Youth Body Serum 200ml

This lightweight body serum applies as a refreshing mist and works to hydrate, nourish and protect skin. Extend your skincare routine to the rest of your body with iS Clinical Youth Body Serum 200ml.

£120.00
Dermatologist Recommended
CeraVe Hydrating Hyaluronic Acid Serum 30ml bottleCeraVe Hydrating Hyaluronic Acid Serum 30ml
CeraVe Hydrating Hyaluronic Acid Serum 30ml

Ideal for normal to dry skin, CeraVe Hydrating Hyaluronic Acid Serum delivers all day hydration and moisture to skin. Formulated with 3 Essential Ceramides to protect skin’s natural barrier and CeraVe’s highest concentration of Hyaluronic...

£23.00
Dermatologist Recommended
CeraVe Resurfacing Retinol Serum with Ceramides & Niacinamide for Blemish-Prone Skin 30ml and packaging CeraVe Resurfacing Retinol Serum with Ceramides & Niacinamide for Blemish-Prone Skin 30ml
CeraVe Resurfacing Retinol Serum with Ceramides & Niacinamide for Blemish-Prone Skin 30ml

Expertly developed with Dermatologists, CeraVe Resurfacing Retinol Serum contains encapsulated Retinol plus Licorice Root Extract to help brighten the appearance of the skin for an even, healthy-looking complexion.

£23.00
HydroPeptide Daily DrenchHydroPeptide Daily Drench Peptide Boosting Serum
HydroPeptide Daily Drench Peptide Boosting Serum

A gel-textured serum that plumps, firms, and hydrates the skin, HydroPeptide Daily Drench boosts the skin’s own renewal of hyaluronic acid.

£60.29 £67.00 10% offsaving
HydroPeptide FIRM.A.FIX Nectar Lifting Neck and Decollete SerumHydroPeptide FIRM.A.FIX Nectar Lifting Neck and Decollete Serum
HydroPeptide FIRM.A.FIX Nectar Lifting Neck and Decollete Serum

A sculpting and toning gel-serum with a revolutionary blend of anti-gravity, anti-wrinkle and collagen-boosting peptides for a firmer, tighter and lifted neck area with powerful antioxidants.

£91.78 £102.00 10% offsaving
Sarah Chapman Vitamin A Power 1 30mlSarah Chapman Vitamin A Power 1 Serum 30ml
Sarah Chapman Vitamin A Power 1 Serum 30ml

£67.49 £90.00 25% offsaving
VENN Skincare Retinal Infusion MLV10 Serum
VENN Skincare Retinal Infusion MLV10 Serum

£151.98 £190.00 20% offsaving
ESPA Optimal Skin ProSerumESPA Optimal Skin Pro-Serum
ESPA Optimal Skin Pro-Serum

An intensely nourishing, nutrient-rich serum, ESPA Optimal Skin ProSerum replenishes and strengthens the skin barrier, evening the skin tone and making the complexion feel smooth and supple.

£43.99 £55.00 20% offsaving
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

take the free skin test

What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

£45.00
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

£93.99 £105.00 10% offsaving
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

£89.99 £100.00 10% offsaving
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

£42.00
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

£99.99 £110.00 9% offsaving
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

£118.00
Dermatologist Recommended
La Roche-Posay Hyalu B5 Suractivated Anti-wrinkle Replumping Serum 30mlLa Roche-Posay Hyalu B5 Suractivated Anti-wrinkle Replumping Serum 30ml
La Roche-Posay Hyalu B5 Suractivated Anti-wrinkle Replumping Serum 30ml

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

£45.00
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

£61.00

Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.