Unleash your inner artist with Illamasqua's Cruelty-Free Makeup

Celebrate self-expression through the art of cruelty-free makeup with Illamasqua’s range of highly pigmented, cruelty-free makeup and beauty products.

With unrivalled colour, revolutionary artistry and a ‘beauty not brutality’ manifesto, Illamasqua is your one-stop destination for makeup for your alter ego. Whether you prefer a more natural look or love going all-out, Illamasqua’s playground of products offer something for everyone.

Pronounced ‘Illa-Mass-Ka’, the name is a combination of the words ‘illusion’ and ‘masquerade’. Illamasqua has a mission to empower everybody with the confidence to express their true selves.

Inclusive, anti-conformist and emboldening – Illamasqua challenges you to proudly be yourself through the art of makeup.

Vegan And Cruelty Free Makeup 

Illamasqua products have never and will never be tested on animals. Since their launch in 2008, the brand made a commitment to never allow testing on their products, and they only work with suppliers who uphold the same principles.

Recognised by PETA as cruelty-free, the brand is now looking to work on their vegan makeup pledge by expanding their vegan makeup range. Currently holding more than 150 vegan beauty products and shades, they're adopting the plant-based movement as they continue to innovate their existing cruelty-free makeup.

Revolutionary Artistry

Whether you're a professional makeup artist or a makeup enthusiast, Illamasqua's products have been created to give you professional results every time. 

Unrivalled Colour

With incredibly pigmented products, Illamasqua's products give intense colour payoff from even the lightest of swatches. With an array of shades from vibrant and vivid to deep and dark, there's something to suit every makeup taste. And with the upcoming party season, it's the perfect time to experiment with your makeup and enjoy getting creative.  

Pioneering Attitude

Illamasqua was first inspired by all things subcultural - and still to this day, the brand continues to redefine beauty conventions. With the view that everybody should feel free to express themselves creatively through makeup in any way they please, they continue to push boundaries on what the beauty ideal should look like. 

Embrace your most unique, unapologetic self with our pick of the top five high-performance products that are not only kind to your skin, but kind to our environment, too. 

1. Illamasqua Hydra Veil Primer

Hydra Veil is one of Illamasqua’s cult favourite products. Loved by professional makeup artists and beauty lovers alike, this part hydrating, part priming gel hydrates and smooths your skin.

The self-levelling formula contains microalgae, vitamin C and B5 which work to maintain your skin’s hydration levels to give you a healthy-looking base. The addition of plant extracts helps to calm and refresh your skin, leaving it perfectly prepared for makeup, or even to simply face the day.

2. Illamasqua Skin Base Foundation

Smoothing and conditioning, Illamasqua’s Skin Base foundation is lightweight, and easily blendable. Tested in HD environments, the foundation gives your skin a realistic look whilst softly smoothing out blemishes and imperfections. Celebrated for the inclusive selection of shades (there are 26 to choose from!) Skin Base can also be used as a contouring product as an alternative to other products like Illamasqua Gel Sculpt.

The matte-finish foundation has a slight sheen which helps you to create that fresh-faced look, and the buildable formula allows you to choose the coverage you want – from subtly natural to full and flawless glam.