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Understand your body. Finally.
If you have not been feeling quite right and you are not sure why, Now Often Always might be what you are looking for. NOA helps women who are struggling with symptoms such as exhaustion, hair thinning, bloating, or just not feeling quite themselves. We pair a health questionnaire with a detailed blood test, then connect the dots to help you understand what your body might be telling you. From there, we build hyper-personalised nutrition, supplement and lifestyle plans, based on your blood results, symptoms and goals.
"I have been searching for NOA long before it existed... such a relief to be reviewed clinically and holistically."
— NOA customer, Trustpilot
The NOA Essentials plan includes
- Blood test covering female hormones, thyroid health, iron and more (30 biomarkers, venous draw)
- Detailed health and lifestyle questionnaire
- Personalised wellness report written by a NOA nutritionist
- Tailored nutrition, supplement and lifestyle recommendations
Prefer to have a consultation? View the NOA Now Plan.
Designed for women who may be experiencing
- Low energy or burnout
- Hormonal changes
- Perimenopause symptoms
- Poor sleep
- Mood changes or stress
- Brain fog
- Skin concerns
- Feeling "off" but unsure why
Choose your blood draw option
- Book a venous draw at clinic: attend one of our partner clinics at a time that suits you.
- Book a venous draw at home: a qualified mobile phlebotomist will visit your home or office for added convenience.
Every biomarker we test
- Female hormones: 17-Beta Oestradiol, FSH, LH, Testosterone, SHBG
- Thyroid: TSH, Free T3, Free Thyroxine FT4, Total Thyroxine T4, TPO antibodies, Thyroglobulin antibodies
- Iron status: Iron, UIBC, TIBC, Transferrin Saturation, Ferritin
- Vitamins: Active B12, Folate serum, 25 OH Vitamin D
- Blood sugar: HbA1c
- Liver function: ALT
- Kidney function: Urea, Creatinine, eGFR
- Lipids: Cholesterol, Triglycerides, HDL, LDL, Non-HDL Cholesterol, HDL % of Total
What we look at
Our biomarkers are selected to give a broader picture of how your body may be functioning, including areas linked to:
- Energy and fatigue
- Female hormones
- Thyroid health
- Iron status
- Metabolic health
- Vitamin and mineral levels
Important information
NOA is a wellness and nutrition service. The NOA Essentials Plan is intended for informational purposes only and does not diagnose, treat or cure medical conditions.All results are reviewed by a qualified nutritionist, not a medical doctor. Any abnormal or concerning results should always be discussed with your GP or healthcare professional.Our service is currently available to women aged 18+ based in England, Scotland and Wales.
At present, we are unable to support women who are:
- Pregnant
- Breastfeeding
- Within six months postpartum
- Undergoing cancer treatment
- Receiving treatment for an eating disorder or clinical depression
- Undergoing fertility-assisted treatment
- Diagnosed with kidney disease
- Recovering from gastric band surgery
If you are unsure whether NOA is suitable for you, please contact our team before purchasing.
Terms & Conditions:
The NOA Now Essentials is provided by Now Often Always Limited, an independent female health and wellness service. Purchasing this plan means you will also become a NOA customer, subject to NOA's Terms and Conditions and Privacy Policy. After purchase, NOA will contact you directly to complete your health questionnaire and book your blood test.
NOA is only available to customers in mainland England, Wales & Scotland.









