Purpose/Summary

Reporting to our Head of Marketing Communications and working across the Group, we are looking for maternity cover for our current Social Media Manager, starting in June for an 8 month fixed period, from the start of July 2026. The successful candidate will be responsible for managing and growing Face The Future and Luxurious Look’s social media channels. They will be in charge of implementing a clear and innovative social media strategy that pushes the boundaries and makes Face The Future standout within the beauty industry. Savvy about the latest social tricks and trends, the Social Media Manager will manage the creation and production of all social media content including video, livestreams, and educational assets.

Key Accountabilities

1. Developing and implementing a social commerce strategy aligned to our overall business strategy and continuously improving the performance across all key metrics (reach, engagement and sales)

2. To produce a range of social content for both our online shops, aligned to our brand guidelines, including:

a. Producing social content to support tactical campaigns and key trading events

b. Developing social media content to support new brand and product launch campaigns.

c. Creating educational social content to support the launch of key online initiatives.

d. Creating community-driven social content that is specifically targeted to certain audiences and channels to attract new customers.

3. Scheduling all content across our existing social media channels including Facebook, Instagram, Tik Tok, LinkedIn, YouTube and Pinterest and Reddit.

4. Support our clinic team in ensuring all content created and published meets best practices.

5. Working alongside our outsourced Paid Social agency to produce targeted and paid-specific social content to support campaigns, and align with our organic content.

6. Researching, identifying and developing ongoing relationships with new social influencers and brand ambassadors to work with.

7. Creating social media content briefs for all planned UGC and influencer activity.

8. Contributing to new content ideas in monthly and quarterly planning sessions.

9. Providing social media reporting across all channels to the wider management team.

10. Produce content and providing support in a range of scenarios, both on-site and off-site, including Vox Pops hosted influencer and customer events.

11. Monitoring new social trends within the beauty and wider industries to produce reactive, viral-worthy content across all social media channels.

12. Launching and cultivating our community programme, through turning existing customers into brand advocates and developing community who provides regular feedback to the brand.

13. Monitoring competitor social activity and highlighting opportunities and threats with the wider team.

14. Hosting and managing live events via social and our shopping channels

Person Specification

Essential:

· Minimum two years experience in a Social Media and influencer marketing role (executive or manager level)

· Experience in growing followers, engagement and sales from multiple social media channels; Facebook, Instagram, Tik Tok, YouTube, Pinterest and Reddit

· Self starter, who can integrate into the team immediately

· Passionate about the world of beauty and keeping abreast of changes within the industry

· Extensive knowledge in implementing social media strategies to achieve growth

· Video editing skills and design software (e.g. CapCut, Adobe Premiere, Canva or similar)

· A creative and innovative thinker who has the potential to create viral-worthy social campaigns

· Ability to analyse and present social media channel performance

· Confident and articulate in front of the camera and directing content production

· Strong attention to detail, whilst producing video content at pace

· Ability to balance creativity with commercial thinking

· Strong understanding of what content works across different formats and target audiences

· Positive attitude with a high level of motivation and initiative who is seeking to grow professionally

· Flexibility in terms of role supporting the wider business

· Willing to work flexible hours to include weekends, bank holidays and evenings

Desirable:

· Experience working within the beauty industry

· Knowledge of technology solutions including GA4, Later and Buzzsprout

· Understanding of the beauty industry and buying motivators, specifically in relation to the Face The Future brand and industry

· Retail experience (ideally in Health and Beauty)

Job Types: Full-time, Permanent

Pay: From £30,000.00 per year

Benefits:

• Company events
• Company pension
• On-site parking
• Store discount
• Work from home

Ability to commute/relocate:

• Ossett WF5 9TQ: reliably commute or plan to relocate before starting work (required)

Education:

• A-Level or equivalent (preferred)

Experience:

• Social media marketing: 2 years (preferred)
• social media: 2 years (preferred)

Work Location: In person

Please email your CV to dave@customerfirstdigital.com

Roles and Responsibilities Overview

We are looking for a commercially focused Senior Marketing Manager to lead and shape the next phase of growth at Face the Future. This is a senior leadership role with full accountability for marketing performance across all channels. You will sit within the Leadership Circle and play a key role in driving revenue, improving efficiency, and strengthening our brand position, along with the brands which we retails position in the market.

To own and deliver the marketing strategy and performance of the business, ensuring strong and sustainable revenue growth. This role is responsible for balancing brand development with commercial outcomes, improving acquisition efficiency, and increasing customer lifetime value. You will lead a multi-channel marketing function while working closely with eCommerce, Brand, Customer Service and Operations to deliver aligned, high-impact trading plans.

Key Accountabilities

• Define and lead the overall annual and quarterly marketing strategy aligned with business growth targets, brand joint business plans
• Ensuring communications are aligned across all marketing channels and cross promotional activities between the Face The Future and Luxurious Look brands
• Supporting with the marketing strategy for the clinic
• Working with key stakeholders on developing a best-in-class brand and product launch plan, which delivers high levels of discoverability and purchase levels
• To work with other department leads on communicating, planning and delivering the operational requirements of the business and that relevant updates across all departments are communicated across the entire business.
• Work closely with the other department leads on trading and brand plans and the successful implementation of these across the business.
• Develop clear channel strategies across paid, owned, and earned media
• Ensure marketing activity supports trading plans, promotions, and key commercial periods
• Owning the development and implementation of Retail Media, including brand marketing packages, and bespoke plans, to support brands growth objectives
• Own marketing performance across all channels with clear accountability for growing revenue, efficiency and margin contribution
• Increase the brand awareness, engagement and consideration, building on our positioning as experts in the health and beauty market
• Owning the overall management of the marketing budget, ensuring this is appropriately set and managed in line with business performance
• Contributing to annual forecasting and taking ownership of delivering the plan and agreed KPI’s
• Ownership of all marketing channels from awareness to loyalty, across paid, owned and earned media
• Work with the eCommerce team on the CRM strategy across email and SMS platforms
• Leading on the development of new routes to market to our customers, including complementary partnerships
• Working on the development of custom communication across all platforms, whilst ensuring consistency and effectiveness across all customer touchpoints
• Leading on the development of new testing opportunities, providing business cases for new initiatives aligned to overall objectives and leading on the implementation of all tests
• To be the guardian of our brand guidelines and to evolve these as required
• To be accountable for all existing and new content marketing initiatives, driving new customer acquisition and improving customer retention
• To lead, develop and inspire the marketing team, ensuring all activity is to the expected quality standard and timeframes and the team deliver against their objectives set out, and ensuring strong collaboration with eCommerce, Brand, and Content teams
• Continuously investing time in enhancing your knowledge in both the health and beauty industry and marketing knowledge, and sharing with the team
• Ensuring that AI is embedded into the team, to support with both workflow optimisation and improved decision making
• Work collaboratively with all external marketing agencies to deliver strong results and provide positive challenge, when required
• Appraising new 3rd party suppliers (service and technology), to understand how they can support in achieving our business objectives

Person Specification

• Proven experience in a senior marketing role, ideally within eCommerce and the health and beauty sector
• Strong commercial mindset with clear ownership of revenue and performance metrics
• Experience managing multi-channel marketing strategies
• Combining a creative mindset with the utilization of a data led approach for decision making and comms planning
• Experience leading and developing teams
• Comfortable working in a fast-moving, hands-on environment
• Leads with accountability and takes ownership of outcomes
• Builds strong working relationships across departments
• Communicates clearly and keeps teams aligned
• Encourages open dialogue and constructive challenge
• Balances strategic thinking with practical execution
• Maintains a positive and respectful approach at all times

Job Types: Full-time, Permanent

Pay: From £45,000.00 per year

Benefits:

• Company events
• Company pension
• On-site parking
• Store discount
• Work from home

Ability to commute/relocate:

• Ossett WF5 9TQ: reliably commute or plan to relocate before starting work (required)

Education:

• A-Level or equivalent (preferred)

Experience:

• Digital marketing: 3 years (preferred)
• Team management: 3 years (preferred)

Work Location: In person

Please email your CV to dave@customerfirstdigital.com

Key Responsibilities

• Proactively prepare and take an active part in annual and quarterly planning sessions, in collaboration with the wider marketing and creative team
• Creation, direction and publishing of engaging content across a range of owned media (site, app, social media) and paid media channels
• Producing a mix of formats including video, reels, tutorials, product showcases, and educational content, showcasing brands, products, and routines in a way that builds trust and authority
• Support marketing campaigns, product launches, and promotional activity
• Produce content in a range of scenarios, both on-site and off-site, including hosted events, Vox Pops and interviewing our community members
• React quickly to trends, moments, and opportunities within the beauty space
• Identify trends, formats, and topics that resonate with our target audiences
• Supporting our copywriter with the ideation and production of other content types, including blog and educational guides
• Monitor content performance and optimise based on engagement and conversion data, continuously testing and iterating our approach

Skills & Experience: Required

• Experience creating content (preferably within beauty, skincare, or wellness)
• Strong understanding of what content works across different formats and target audiences
• Confident and articulate in front of the camera and directing content production
• Video editing skills and design software (e.g. CapCut, Adobe Premiere, Canva or similar)
• Strong attention to detail, whilst producing video content at pace
• Understanding of what drives engagement, reach, and conversions
• Ability to balance creativity with commercial thinking

Skills & Experience: Desirable

• Knowledge of skincare, aesthetics, or dermatology-led brands
• Experience working with eCommerce brands
• Experience working with influencers and UGC creators and 3rd party platforms
• Experience of content publishing platforms such as Later and Buzzsprout

Job Types: Full-time, Permanent

Pay: From £26,000.00 per year

Benefits:

• Company events
• Company pension
• On-site parking
• Store discount
• Work from home

Ability to commute/relocate:

• Ossett WF5 9TQ: reliably commute or plan to relocate before starting work (required)

Education:

• A-Level or equivalent (preferred)

Experience:

• Content creation: 1 year (preferred)

Work Location: In person