Foundations

Refine Your Complexion with Skin-Enhancing Foundation

Achieve seamless coverage tailored to your skin type, tone and desired finish. From lightweight, breathable textures to full-coverage, long-lasting formulas, explore foundations designed to support a smoother-looking, naturally radiant complexion.

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Oxygenetix skincare product on a beige background
Oxygenetix Oxygenating Breathable Foundation - Opal

£61.38 £66.00 7% offsaving
Oxygenetix Oxygenating Breathable Foundation taupe
Oxygenetix Oxygenating Breathable Foundation - Taupe

£61.38 £66.00 7% offsaving
et al. Intelligent Skin Radiant Foundation SPF 15et al. Intelligent Skin Radiant Foundation SPF 15
et al. Intelligent Skin Radiant Foundation SPF 15

From £45.00
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et al. Intelligent Skin Cream Foundationet al. Intelligent Skin Cream Foundation
et al. Intelligent Skin Cream Foundation

From £45.00
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Oxygenetix Oxygenating Breathable Foundation - Beige
Oxygenetix Oxygenating Breathable Foundation - Beige

£61.38 £66.00 7% offsaving
Oxygenetix Oxygenating Breathable Foundation - Creme
Oxygenetix Oxygenating Breathable Foundation - Creme

£61.38 £66.00 7% offsaving
Oxygenetix Oil Control - OpalOxygenetix Oil Control - Opal
Oxygenetix Oil Control - Opal

£61.38 £66.00 7% offsaving
Perricone MD No Makeup Foundation SerumPerricone MD No Makeup Foundation Serum
Perricone MD No Makeup Foundation Serum

From £43.20 £48.00 10% offsaving
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Oxygenetix Oil Control - PearlOxygenetix Oil Control - Pearl
Oxygenetix Oil Control - Pearl

£61.38 £66.00 7% offsaving
Oxygenetix Oil Control - IvoryOxygenetix Oil Control - Ivory
Oxygenetix Oil Control - Ivory

£61.38 £66.00 7% offsaving
Oxygenetix Oxygenating Breathable Foundation ivory
Oxygenetix Oxygenating Breathable Foundation - Ivory

£61.38 £66.00 7% offsaving
iT Cosmetics Your Skin But Better CC+ Cream with SPF 50 32mliT Cosmetics Your Skin But Better CC+ Cream with SPF 50 32ml
iT Cosmetics Your Skin But Better CC+ Cream with SPF 50 32ml

From £35.10 £39.00 10% offsaving
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iT Cosmetics Your Skin But Better CC+ Nude Glow with SPF 40 32mliT Cosmetics Your Skin But Better CC+ Nude Glow with SPF 40 32ml
iT Cosmetics Your Skin But Better CC+ Nude Glow with SPF 40 32ml

From £35.10 £39.00 10% offsaving
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et al. Skin protect Powder Foundation Refillet al. Skin protect Powder Foundation Refill
et al. Skin protect Powder Foundation Refill

From £35.00
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Jane Iredale Beyond Matte Liquid FoundationJane Iredale Beyond Matte Liquid Foundation
Jane Iredale Beyond Matte Liquid Foundation

From £30.25 £55.00 45% offsaving
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tawnyOxygenetix Oil Control - Tawny
Oxygenetix Oil Control - Tawny

£61.38 £66.00 7% offsaving
Oxygenetix Oil Control - CremeOxygenetix Oil Control - Creme
Oxygenetix Oil Control - Creme

£61.38 £66.00 7% offsaving
Oxygenetix Oil Control - BeigeOxygenetix Oil Control - Beige
Oxygenetix Oil Control - Beige

£59.39 £66.00 10% offsaving

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Colorescience Natural Finish Pressed Foundation SPF 20 - Medium Sand
Colorescience Natural Finish Pressed Foundation SPF 20 - Medium Sand

£45.00
Colorescience Tint Du Soleil SPF 30 Whipped Foundation tubeColorescience Tint Du Soleil SPF 30 Whipped Foundation
Colorescience Tint Du Soleil SPF 30 Whipped Foundation

From £45.00
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Oxygenetix Oxygenating Breathable Foundation honey
Oxygenetix Oxygenating Breathable Foundation - Honey

£61.38 £66.00 7% offsaving
Oxygenetix Oil Control - HoneyOxygenetix Oil Control - Honey
Oxygenetix Oil Control - Honey

£61.38 £66.00 7% offsaving
Oxygenetix Oxygenating Breathable Foundation - Almond
Oxygenetix Oxygenating Breathable Foundation - Almond

£61.38 £66.00 7% offsaving
Illamasqua Skin Base FoundationIllamasqua Skin Base Foundation
Illamasqua Skin Base Foundation

From £16.50 £33.00 50% offsaving
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Germaine de Capuccini Excel Therapy O2 CC Cream SPF30 BronzeGermaine de Capuccini Excel Therapy O2 CC Cream SPF30 Bronze
Germaine de Capuccini Excel Therapy O2 CC Cream SPF30 Bronze

£38.40 £48.00 20% offsaving
iT Cosmetics Bye Bye Under EyeiT Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer
iT Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer

From £25.20 £28.00 10% offsaving
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et al. Flat Foundation Brushet al. Flat Foundation Brush
et al. Flat Foundation Brush

£25.00
iT Cosmetics Your Skin But Better CC+ Natural Matte with SPF 40 32mliT Cosmetics Your Skin But Better CC+ Natural Matte with SPF 40 32ml
iT Cosmetics Your Skin But Better CC+ Natural Matte with SPF 40 32ml

From £31.20 £39.00 20% offsaving
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Oxygenetix Oxygenating Breathable Foundation tawny
Oxygenetix Oxygenating Breathable Foundation - Tawny

£61.38 £66.00 7% offsaving
Oxygenetix Oil Control - WalnutOxygenetix Oil Control - Walnut
Oxygenetix Oil Control - Walnut

£61.38 £66.00 7% offsaving
Oxygenetix Oil Control - AlmondOxygenetix Oil Control - Almond
Oxygenetix Oil Control - Almond

£61.38 £66.00 7% offsaving
iT Cosmetics Glow With Confidence Sun BlushiT Cosmetics Glow With Confidence Sun Blush
iT Cosmetics Glow With Confidence Sun Blush

From £29.70 £33.00 10% offsaving
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DMK Premier Brush - Large Foundation Brush
DMK Premier Brush - Large Foundation Brush

From £23.40
£26.00
Oxygenetix Oxygenating Breathable Foundation mahogany
Oxygenetix Oxygenating Breathable Foundation - Mahogany

£49.50 £66.00 25% offsaving
Oxygenetix Oxygenating Breathable Foundation chakra
Oxygenetix Oxygenating Breathable Foundation - Chakra

£49.50 £66.00 25% offsaving
Foundations

About Foundations

Discover Foundation Formulas Designed for Every Skin Type

From lightweight, breathable textures to full-coverage, long-wear foundations, our expertly selected collection is designed to enhance skin rather than mask it. Expect advanced pigments, skincare-infused ingredients and finishes ranging from matte control to healthy-looking radiance.

Find Your Perfect Coverage and Finish

Whether you prefer buildable medium coverage, oil-balancing matte formulas or hydrating, luminous textures, selecting the right foundation ensures seamless blending and lasting comfort. Shade inclusivity and undertone guidance make achieving a natural match easier than ever.

Personalised Advice on Choosing Your Ideal Foundation

Need support selecting the right shade or formula? Our experts are here to help you contact us for tailored advice, read our blog for application guidance, or take our free online skin test for personalised complexion recommendations.

Support Smoother, Healthier-Looking Skin with Vitamin E Foundations

Foundations enriched with vitamin E combine seamless coverage with antioxidant care, helping to protect and condition the skin throughout the day. Ideal for dry, sensitive or environmentally stressed complexions, these lightweight liquid foundations deliver buildable medium to full coverage while supporting hydration and comfort. Vitamin E works to defend against external aggressors and maintain a softer, more supple finish, reducing the risk of cakiness or tightness. The result is long-lasting, breathable coverage that enhances natural radiance while contributing to a smoother, healthier-looking complexion.

Shop Foundations with Vitamin E

Enhance Coverage Comfortably with Foundation for Eczema-Prone Skin

Choosing the right foundation for eczema-prone skin means prioritising comfort, hydration and gentle coverage. Lightweight, fragrance-free and non-comedogenic liquid foundations help even skin tone without aggravating dryness or sensitivity, while buildable medium to full coverage formulas refine redness without clinging to dry patches. Opt for breathable, long-lasting textures enriched with soothing or hydrating ingredients to support the skin barrier and maintain a smooth, natural-looking finish throughout the day. The right formula should enhance confidence while respecting delicate skin, delivering balanced coverage that feels comfortable as well as looks refined.

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Expert Tip for Foundation

"Start by applying foundation in thin layers, focusing on the centre of the face and blending outward for the most natural finish. This prevents excess product build-up while allowing you to build coverage only where needed. Pressing the formula into the skin with a brush or sponge helps improve longevity and smooth texture. Taking this balanced approach supports comfortable wear and a refined, skin-like result."

– Kimberley, Clinic & Customer Experience Manager

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Enhance Coverage While Supporting Healthy-Looking Skin

Our curated foundation collection combines advanced pigment technology with skincare-led ingredients to deliver balanced coverage, comfortable wear and refined finish. Whether you prefer matte control, dewy radiance or buildable medium coverage, find formulas suited to oily, dry, sensitive or blemish-prone skin.
Oxygenetix skincare product on a beige background
Oxygenetix Oxygenating Breathable Foundation - Opal

£61.38 £66.00 7% offsaving
Oxygenetix Oil Control - OpalOxygenetix Oil Control - Opal
Oxygenetix Oil Control - Opal

£61.38 £66.00 7% offsaving
Illamasqua Skin Base FoundationIllamasqua Skin Base Foundation
Illamasqua Skin Base Foundation

From £16.50 £33.00 50% offsaving
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Colorescience Tint Du Soleil SPF 30 Whipped Foundation tubeColorescience Tint Du Soleil SPF 30 Whipped Foundation
Colorescience Tint Du Soleil SPF 30 Whipped Foundation

From £45.00
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Perricone MD No Makeup Foundation SerumPerricone MD No Makeup Foundation Serum
Perricone MD No Makeup Foundation Serum

From £43.20 £48.00 10% offsaving
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Jane Iredale Beyond Matte Liquid FoundationJane Iredale Beyond Matte Liquid Foundation
Jane Iredale Beyond Matte Liquid Foundation

From £30.25 £55.00 45% offsaving
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et al. Intelligent Skin Cream Foundationet al. Intelligent Skin Cream Foundation
et al. Intelligent Skin Cream Foundation

From £45.00
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et al. Intelligent Skin Radiant Foundation SPF 15et al. Intelligent Skin Radiant Foundation SPF 15
et al. Intelligent Skin Radiant Foundation SPF 15

From £45.00
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iT Cosmetics Your Skin But Better CC+ Cream with SPF 50 32mliT Cosmetics Your Skin But Better CC+ Cream with SPF 50 32ml
iT Cosmetics Your Skin But Better CC+ Cream with SPF 50 32ml

From £35.10 £39.00 10% offsaving
 View Product

Frequently Asked Questions

How do I choose the right foundation for my skin type?

Oily skin benefits from matte or oil-controlling formulas, while dry skin pairs well with hydrating, luminous textures. Sensitive or acne-prone skin should look for non-comedogenic and fragrance-free options.

What coverage level should I choose?

Light coverage enhances natural skin while evening tone, medium coverage offers buildable correction, and full coverage helps conceal redness, pigmentation and blemishes.

How do I find my correct foundation shade?

Identify your undertone first, whether warm, cool or neutral, then match the formula to your neck or jawline for the most natural-looking blend.

Why does my foundation look cakey?

Applying too much product or layering over heavy skincare can cause texture. Using a thin, well-prepped base and building gradually creates a smoother result.

Is foundation with SPF enough sun protection?

Foundation with SPF offers additional daily defence, but it should be layered over a dedicated sunscreen for optimal protection.

Can foundation cause breakouts?

Non-comedogenic formulas designed for blemish-prone skin reduce the likelihood of clogged pores. Proper removal at the end of the day is essential.

How can I make my foundation last longer?

Using a primer suited to your skin type and setting lightly with powder or spray can help extend wear throughout the day.

Does foundation oxidise?

Some formulas may deepen slightly after application due to exposure to air or skin oils. Testing the shade for several minutes before purchasing helps ensure accuracy.