Monday, 24 May 2021
VENN Skincare: The Korean Brand You Need to Know
Think of Korean skincare routines and think of high-performing products…but also think of 11, 12, even 18, steps that can be baffling to the K-beauty novice. One brand that is taking all the benefits of Korean skincare but making it simple for the everyday user with a busy lifestyle is VENN. Here’s everything you need to know.
Who is the founder of VENN Skincare?
VENN was founded by Brian Oh, a corporate attorney in New York City. He wanted an effective, efficient and safe skincare routine that didn’t involve multiple steps. He enlisted the help of his co-founder, the skincare industry’s foremost chemist in South Korea, to realise his vision, and VENN was born.
Why is Korean skincare so good?
Over the past decade or so, Korean skincare – or K-beauty – has been referenced by beauty editors and those in the know as the best of the best. And that’s thanks to the innovative and advanced technology and ingredients that go into their formulas. In fact, the South Korean skincare industry is said to be around 12-14 years ahead of the U.S. in terms of cosmetic technology.
What makes VENN special?
Besides the fact that VENN cuts out what it calls ‘unnecessary’ steps and replaces them with products that deliver multiple benefits (but with minimal effort), VENN also uses carefully selected ingredients that have been clinically tested to demonstrate their efficacy. This includes VENN’s proprietary and patented ingredient Ginsenoside Compound K, a key anti-ageing active component of Panax ginseng. Studies have shown that it helps promote collagen synthesis and fight comprehensive signs of ageing, including dryness, hyperpigmentation, wrinkles and loss of elasticity and firmness. It also has as strong antioxidant power as Vitamin C.
As a bonus, all VENN products are cruelty-free and are formulated without parabens, synthetic fragrance, silicone, sulphates and colourants.
How to choose your VENN skincare products
In line with the brand’s ethos of creating streamlined and easy-to-use skincare, each of VENN’s products is suitable for all skin types. Here’s our guide to the simplified VENN skincare routine:
This cleanser was selected by Refinery29 as one of the top five cleansers in 2019, so you already know it’s going to be good. This non-foaming facial cleanser removes makeup, gently cleanses and lifts impurities, and has a mild exfoliant. Skin is left feeling cleansed and instantly hydrated. Vegans rejoice – this formula is completely vegan.
VENN’s Age-Reversing All-In-One Concentrate is a multi-correctional cream formulated with potent concentrations of naturally-derived antioxidants and the patented Compound K. It’s been clinically tested to increase hydration for up to 24 hours, reduce the appearance of fine lines and wrinkles, improve skin's elasticity and firmness, brighten skin's appearance, minimise discolouration, and smooth and soften skin.
This multi-correctional cream is rich and luxurious. Its formula contains Vitamins B1, B2, B3 (Niacinamide), B5, B7, and B9, and 11 Amino Acids (including 8 Essential Amino Acids). It’s been clinically tested to hydrate skin for up to 24 hours, reduce the appearance of wrinkles, improve skin’s elasticity and firmness, instantly increase skin’s radiance, brighten skin’s appearance and reduce discolouration.
The VENN Age-Response Compound K Hyaluronic Booster is an anti-ageing boosting serum. It features Vitamins B1, B2, B3 (Niacinamide), and B9 that work with Compound K to provide anti-ageing skin benefits, including visible reduction in the appearance of pores, fine lines, wrinkles, discolouration and redness.
Face oil fans, this one’s for you. VENN’s Advanced Multi-Perfecting Red Oil Serum has 34 natural botanicals and essential oils, including Gromwell Root Extract and Korean Angelica Root Extract that are fermented for 150 hours at low temperature for amplified delivery and performance on the skin. This oil has been clinically tested to hydrate skin for up to 24 hours, improve skin’s elasticity and firmness, and instantly increase skin’s radiance.
This is a leave-on cream mask. It contains 15 powerful antioxidants and peptides, including Compound K, which work together to visibly lift, hydrate and boost radiance, delivering both immediate and lasting benefits to the skin.
This refreshing and hydrating face mist is enriched with VENN’s proprietary combination of probiotics and prebiotic to help balance skin’s microbiome and instantly nourish and revitalise the skin. Antimicrobial tests showed that the formula kills 99.99% of common bacteria within 20 minutes – and it’s this reason that the Daily Mail named it the best face mist for maskne.
All the benefits of Korean skincare, made simple. We can get on board with that. Shop the full VENN Skincare range online at Face the Future.