O&M

Discover the Power of Clean Colour with O&M

Experience salon-quality results with gentler, low-chemical formulas powered by Australian native botanicals and advanced clean colour technology. O&M delivers professional performance while caring for your hair, scalp, and the planet.

There are no products available or they are unavailable in your country.

Go back one step or clear all filters

O+M Haircare

About O&M

Discover Clean Colour and Care

O&M has redefined professional haircare by combining clean chemistry with salon-grade performance. Free from ammonia, parabens, and harsh sulphates, each formula delivers vibrant colour and weightless care while protecting scalp and hair health. Experience results that look and feel as beautiful as they are kind.

Find Your Perfect O&M Routine

From the deeply hydrating Hydrate & Conquer collection to the volume-boosting Fine Intellect and the colour-protective Maintain the Mane, O&M’s targeted ranges make it easy to build a routine for your individual needs. Each product is enriched with native Australian ingredients like Banksia Flower, Lilly Pilly, and Quandong to naturally strengthen and revitalise.

Personalised Advice on Choosing the Right O&M Products

Whether you’re exploring ammonia-free colour or looking to support a healthier scalp, our expert team can guide you to the perfect clean haircare match. Take our free online hair test, read our blog's for professional insights, or contact us our expert team for tailored advice and recommendations.

Discover the Secret to Fuller, Lifted Hair with O&M

Bring life back to fine or flat hair with O&M’s clean, salon-grade formulas designed to boost lift, texture, and body without weighing strands down. Infused with native Australian botanicals and free from sulphates, parabens, and harsh chemicals, these volumising essentials deliver natural fullness, movement, and shine while supporting scalp health. Experience the perfect balance of gentle care and lasting, effortless volume — powered by O&M’s clean colour technology and professional expertise.

shop products for fine hair

Experience Nourishing Haircare with Shea Butter by O&M

Experience the perfect balance of nature and clean technology with O&M’s shea butter–infused haircare. Designed to deeply hydrate, smooth, and strengthen, these gentle formulations harness the rich moisture of shea butter alongside native Australian botanicals to restore softness, enhance shine, and protect against everyday stress. Ideal for dry, colour-treated, or frizz-prone hair, O&M transforms care into a luxurious, low-chemical ritual that supports truly healthy, beautiful results.

shop shea butter

Expert Tip for O&M

“Always start your haircare routine by choosing products suited to your scalp and hair needs, not just your style goals. O&M’s clean, low-chemical formulas make it easy to care for both your colour and scalp health without compromise. A consistent routine of gentle cleansing, deep hydration, and protection from heat and UV will help maintain lasting shine and vibrancy.”

– Kimberley, Clinic & Customer Experience Manager

TAKE THE FREE hair TEST

O&M: The Australian Brand Infusing Nature Into Luxury Haircare

O&M (meaning Original Mineral, is an Australian cruelty free haircare brand that have been working to infuse beautifully natural and luxurious ingredients into their hair colour, haircare, and hair styling products. With a brand ethos to only create products that are safe, effective, and beautiful to use, O&M feature some of the most gentle haircare formulas on the market that are still just as effective.

learn more

Discover the Best of Salon Quality Haircare by O&M

Explore our curated selection of O&M favourites designed to nourish, protect, and revitalise every strand. From ammonia-free colour to nutrient-rich shampoos and conditioners, each formula combines science and nature for truly healthy, beautiful hair.
O&M Hydrate & Conquer ShampooO&M Hydrate & Conquer Shampoo
O&M Hydrate & Conquer Shampoo

£28.50
O&M Hydrate & Conquer Conditioner bottleO&M Hydrate & Conquer Conditioner
O&M Hydrate & Conquer Conditioner

£28.50
O&M Know Knott bottleO&M Know Knott Detangling Conditioner
O&M Know Knott Detangling Conditioner

From £13.50
View Product
O&M Desert Dry Texture Spray bottleO&M Desert Dry Texture Spray
O&M Desert Dry Texture Spray

From £18.50
View Product
O&M Atonic Volumising SprayO&M Atonic Volumising Spray
O&M Atonic Volumising Spray

From £13.50
View Product
O&M Fine Intellect Shampoo bottleO&M Fine Intellect Shampoo
O&M Fine Intellect Shampoo

£28.50
O&M Original Detox Shampoo bottleO&M Original Detox Shampoo
O&M Original Detox Shampoo

From £13.50
View Product
O&M Frizzy Logic SerumO&M Frizzy Logic Hair Serum 50ml
O&M Frizzy Logic Hair Serum 50ml

£32.50
O&M Fine Intellect ConditionerO&M Fine Intellect Conditioner
O&M Fine Intellect Conditioner

£28.50
O&M Style GuruO&M Style Guru Styling Cream
O&M Style Guru Styling Cream

£25.50

Frequently Asked Questions

What makes O&M different from other haircare brands?

O&M was created to bridge salon performance with clean, low-chemical formulations. Every product is designed to deliver professional results without harsh ingredients, using advanced clean technology and Australian botanicals.

Are O&M hair colours really ammonia-free?

Yes. O&M’s CØR.color range is completely free from ammonia, PPD, and resorcinol, offering full grey coverage and vibrant results while being kinder to the scalp and hair.

Can I use O&M products on colour-treated hair?

Absolutely. O&M shampoos, conditioners, and treatments are formulated to protect and extend colour vibrancy, helping reduce fade while maintaining softness and shine.

Is O&M suitable for sensitive scalps?

Yes, O&M was developed with sensitivity in mind. The gentle, clean formulas avoid common irritants such as sulphates, parabens, and MIT, making them suitable for sensitive scalps and those prone to irritation.

Are O&M products cruelty-free and vegan?

O&M is proudly cruelty-free and PETA-approved. Many of their products are vegan, and the brand continues to expand its vegan-friendly formulations.

Do O&M shampoos contain sulphates or parabens?

No, all O&M shampoos are part of the brand’s “Free From Five” philosophy, which excludes sulphates, parabens, propylene glycol, MIT, and triclosan to maintain healthier hair and scalp.

Which O&M range is best for dry or damaged hair?

The O&M Hydrate & Conquer range is enriched with Tasmanian Sea Kelp and vitamin-rich ingredients to help restore moisture, strength, and shine to dry or damaged hair.

Can I achieve full grey coverage with O&M colour?

Yes, O&M’s advanced molecular technology ensures complete coverage while maintaining a gentle, nourishing colour experience without strong odours or irritation.

Are O&M products safe for pregnant or breastfeeding women?

O&M products are formulated without harsh chemicals such as ammonia or PPD, making them a safer choice for those seeking gentler alternatives. However, we always recommend consulting your healthcare provider before use.

Where is O&M made?

O&M products are proudly made in Australia, harnessing the power of native botanicals to deliver high-performance, naturally inspired haircare and colour.