Rejuvenated's Founder Kathryn Danzey Discusses Being A Businesswoman In The Health & Beauty Industry
Kathryn Danzey, founder of award-winning collagen drink brand Rejuvenated, knows exactly what it takes to be a businesswoman. Still an integral part of the daily running of the business, her love for work and her passion for her company knows no bounds...
It's female role models like Danzey that are inspiring other women to increasingly take the leap into business. According to a recent government study, women’s representation on boards at FTSE 100 level currently covers 40% compared with 12.5% 10 years ago. To honour International Women's Day on 8th March, we caught up with Kathryn to ask her everything there is to know about being a businesswoman in the health & beauty world...
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Tell us the story behind starting Rejuvenated? What inspired you to launch it?
Both my parents died in their 60’s from age related diseases despite living healthy lives. This sparked my desire to research and understand the causes behind these diseases. I wanted to learn how our lifestyles could help to protect us. I’ve worked in the nutrition and beauty industry for over 40 years and founded Rejuvenated in 2003 to share a lifestyle concept that would promote health, vitality and longevity. Our entire range is formulated with natural ingredients to support inner health and outer beauty.
What’s the best thing about being a businesswoman in the health & beauty industry?
There are no limits to what a woman can achieve in the beauty industry. It allows us to have a positive influence on how women see themselves in society. Advertising with unrealistic images of beauty can cause anxiety, low self-esteem and self-confidence in many women. At Rejuvenated we are passionate about the fact that every woman is beautiful, and we want to help them achieve their maximum potential.
What’s the hardest thing about being a businesswoman in the beauty industry?
This is a difficult question as I’ve not met any negatives by being a woman in the industry. If you believe in your products, have a plan, know your margins, and set goals, then I believe that you will be taken seriously.
Since launching Rejuvenated, what’s been your most rewarding moment?
Every day is special. It’s an incredible privilege to have the trust of so many people around the world. To receive messages from customers thanking us for the benefits they’ve experienced is the greatest reward I could ever have.
Tell us about 3 women you look up to and couldn’t live without?
Viktoria Dubrovolska, a beautiful, determined businesswoman, friend and our Ukrainian distributor. Viktoria has built an incredible distribution network of beauty clinics across Ukraine. She also supplies a handful of brands including Rejuvenated, Dermalogica and Elemis. At the time of writing, Viktoria is in Kiev where she’s stayed with her family despite the Russian invasion. I am in awe of this courageous, brave woman and pray that she is safe.
Lauren MacAskill, our amazing PR and Brand Marketing Manager. This fabulous lady has been with us for over 3 years, and I really couldn’t pull everything together without her. Lauren has her finger on the pulse with every aspect of our business.
Joanne Corcoran, our Brand Development Manager. Joanne is incredible and has developed our clinic business by putting highly effective systems in place for our clinic owners to be able to grow their business while benefiting from the advanced training programmes that offer.
What is your go-to skincare essentials that help you to feel your best every day?
Non-negotiable; Collagen Shots, H3O Hydration and H3O Night Repair. Collagen, hydration and antioxidants from the inside out truly are the key to beautiful skin. Externally I use Medik8 and Priori products topically on my skin.
How would you define a strong businesswoman?
Having the courage to carry on when things don’t go to plan. To be able to reassess, find a solution but also know when there isn’t one and let go.
Why are your female friendships important to you?
Female friendships bring positive, fulfilling exchanges and support. I feel very lucky to have a great circle of female friends who are all business owners, so we each know the challenges that others might be facing and can offer help and advice over a coffee or glass of wine.
What are your top 3 tips for aspiring businesswomen wanting to start their own beauty brand?
1. Know your costs and margins.
2. Know your tribe, and who will buy into your concept.
3. Go for it, it’s not going to be easy but give it everything you’ve got.
What are your goals for the future? Anything exciting in the pipeline for 2022?
This year we are working on growing our ‘Rejuvenated Community’. We are privileged to have some amazing customers around the world, and we really want to capitalise on that and showcase our brand loyalty.
Kathryn's Favourite Rejuvenated Essentials
The full Rejuvenated range is available to buy now at Face The Future. Shop Rejuvenated Collagen Drinks now for fresher-looking, glowing skin.
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