Q&A With James Green of FIT
Skincare specifically for men is something quite different to Face the Future, so we're very excited to launch FIT. Could you tell us a bit more about how the brand began?I was always an early adopter when it came to looking after my skin. I started using a daily moisturiser from the age of fifteen. Later on in life I got heavily into the gym and training. As an avid gym goer, sometimes training up to nine times a week, I was using lots of male grooming products. I noticed from shopping myself and from talking to other gym users about what they used there was a gap in the market. There was a very limited selection out there for men and sometimes we even had to resort to borrowing our girlfriend's products. Much to their dismay! So that was it, one day whilst on a treadmill I thought I should start my own range of luxury male grooming products called FIT skincare.
The cosmeceutical skincare industry takes a largely unisex approach to products. What are the benefits of a range targeted solely at male skin?
FIT scientists set out to formulate the range specifically for men and the properties of men's skin and hair. The skincare industry takes a largely unisex approach to male grooming. Taking a female range, repackaging it and then marketing it as a new male grooming range. But guys are not so easily fooled and can spot when this has been done. And don't like it. At FIT we are proud to formulate our products just for men. Men's skin is twenty percent thicker than women's skin. They also have hairier skin and produce more sebum(oil). The FIT range is tailored to meet these specific properties of male skin.
James Green, founder of FIT Skincare
The key ingredient behind many of your formulas is the exclusive OXY-FIT-10 complex. How does this complex work to improve the appearance of skin?
FIT Skincare have taken a completely new approach to male personal care with the creation of OXY-FIT-10, our unique oxygen delivery system. Clinically developed to boost skin cell regeneration and maintain a healthy energised look, OXY-FIT-10's highly innovative formula combats tiredness and lines at the cellular level. This makes our male grooming products unlike any other.
For the regeneration of skin cells to occur, ATP (Adenosine Triphosphate) the fuel that supplies energy to cells, must be present. OXY-FIT-10's targeted oxygen delivery system boosts the skin cells respiration ability. This increase in cell respiration means an increase in ATP production. And the more ATP produced, the greater the skins ability to repair and regenerate itself.
This increase in ATP energy also produces water that hydrates the skin cells DNA. As one of the primary causes of cell ageing is the drying up of DNA, so the increase in ATP production and therefore an increase in skin cell hydration is another way that OXY-FIT-10 protects, refreshes and revives skin.OXY-FIT-10 also increases collagen production enhancing the skin cells ability to repair and maintain their elasticity and the more elastic skin cells are, the fresher and healthier skin appearsBy stimulating ATP production, hydrating DNA and boosting collagen production OXY-FIT-10 is a powerful, highly effective weapon in the battle to keep men looking great.