O&M: The Australian Brand Infusing Nature Into Luxury Haircare

cruelty free haircare

O&M (meaning Original Mineral, is an Australian cruelty free haircare brand that have been working to infuse beautifully natural and luxurious ingredients into their hair colour, haircare, and hair styling products. With a brand ethos to only create products that are safe, effective, and beautiful to use, O&M feature some of the most gentle haircare formulas on the market that are still just as effective.

Certified by PETA (People for Ethical Treatment of Animals) as cruelty free, O&M is available around the world at top salons and boutique retailers where hairdressers and customers are loving the incredible results. 

Infusing Nature Into Luxury Haircare

Using ingredients native to Australia, O&M allows you to harness beautiful but gentle-to-your-skin and hair results.

These specialist formulas have been lovingly created to replace the harsh chemicals that are often found in common haircare products, instead replacing them with active natural extracts and minerals.

With expertly blended ingredients like Banksia Flower, Davidson Plum, Lilly Pilly, Quandong, and Tasmanian Sea Kelp, along with high quality essential oils, O&M formulas have all the components to deliver incredible benefits for your healthiest hair yet.

Presented in luxurious packaging, you’ll love to use the O&M Method care and styling range every day.

Founded By Jose Bryce

Opening Australia's first ammonia-free salon nearly two decades ago after noticing first-hand how harsh chemical products cause harm to both hairdressers and clients, Jose Bryce achieved what many chemists said was impossible.

Sparked by seeing her former partner struggling with skin allergies due to the harsh chemicals in hair products, Jose saw a huge gap in the hair market and set out to create gentle, kind-to-hair products that made a real difference. 

In 2010, the O&M Method of haircare and styling was launched, and today O&M's gentle but effective formulas are stocked in salons and beauty retailers all around the world.

‚ÄėFree From Five‚Äô Formulations

All O&M products feature a¬† ‚ÄėFree From Five‚Äô formulation:

No harmful sulphates
No parabens
No triclosan
No propylene glycol

Instead, the formulas harness caring, natural haircare ingredients that are not only kinder to your hair and skin, but kinder to our environment, too. 

Ready to discover some of our favourite picks from the brand so far? 

Five O&M Haircare Products You Need To Try

1. Surf Bomb

Described as a 'shot of the sea when a dunk in the ocean isn't possible', Surf Bomb includes Australian sea salt and gives your hair that effortless, sexy, tousled beach-day look

With extracts of cucumber, vitamin C and antioxidants, the spray prevents your hair from ageing and drying out.

How to use: shake the bottle well then spray through your damp or dry hair to give instant, tousled texture. Allow your hair to dry naturally, or dry with a blow dryer/diffuser for extra oomph.

O&M Surf Bomb



2. Fine Intellect Shampoo

Struggling with flyaway hair? This keratin infused shampoo will help you to pump up fine hair, whilst the addition of Native Australian Rainforest Extracts add fullness and protection from sun damage and oxidization. 

Add the bounce back to your locks and enjoy healthy hair full of volume. 

How to use: apply a liberal amount to your wet hair and gently massage into your scalp and around your hairline. Rinse thoroughly with warm water before applying your conditioner.



O&M Fine Intellect Shampoo


3. Hydrate & Conquer Conditioner

Boost your dry, damaged, or coloured hair with this nutrient-dense formula.

With Tasmanian Sea Kelp, vitamins A, B, C & E and 13 amino acids, your hair will be strengthened. Meanwhile Certified Organic Coconut Oil quenches and smooths thirsty tresses.

How to use: after rinsing away your shampoo, apply the conditioner from the roots of your hair right to the tips. Gently massage into your scalp and carefully comb through, before rinsing thoroughly away.


O&M Hydrate & Conquer Conditioner

4. Know Knott

De-tangle in luxury with this nourishing leave-in treatment. Infused with Organic Coconut Oil, Macadamia Oil, and Native Australian Desert Extracts to hydrate your hair and leave it with a glossy, knot-free finish.

How to use: after towel drying hair, split it into sections before liberally spritzing through each section, and gently combing through. Style your hair as you desire ‚Äď tangle-free!


O&M Know Knott


5. Desert Dry Texture Spray

Boost texture, build volume, and add luscious lift to your hair with this body-boosting spray. Native Australian Lilly Pilly works as a natural hair collagen boost, whilst the formula helps to absorb excess oil. Perfect for at-home or on the go.

How to use: shake the container well before spraying onto your finished hairstyle from an arms-length away. Brush through, or gently shake out with your hands.

O&M Desert Dry Texture Spray


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