How K18 Are Repairing Damaged Hair In Just 4 Minutes
Looking for the best treatment for damaged hair? Harnessing their molecular breakthrough, K18’s science-driven haircare formulas are proven to reverse hair damage in just 4 minutes. With carefully microdosed formulas working to restore your hair back to its original state, healthy, youthful hair is just minutes away.
After years of testing and lab research, the K18 team discovered a bioactive peptide to repair damaged hair. The peptide is able to travel to the innermost layer of your hair to reach the core polypeptide chains - meaning it works deeper than traditional bond repair products. Working to reconnect broken chains and leave your hair restored and elastic, the K18Peptide™ has been a real breakthrough.
Perfect for colour treated and chemically treated hair, K18 have the mission to empower you to embrace your individuality through your hairstyle and hair colour, without compromising the health of your hair.
Why The K18Peptide™ Is Different
To understand how deeply the K18™ peptide works, it's important to know the different layers within your hair.
Your hair is made up from the following layers, starting with the outermost layer:
Traditional shampoo and conditioning products help your hair to appear smoother by concealing the damage to the outer layer of your hair (the cuticle) - but they don't repair broken bonds at the core. Traditional bond repair products do repair broken bonds in the hair cortex, but typically wear down over time and wash away.
So where traditional products reach only the cortex, the K18Peptide™ travels on through the cortical cells, macrofibril, and intermediate flament to reach the polypeptide chains where it fits in to reconnect the polypeptide chains (keratin chains). It also re-conforms any disturbed disulfide bonds.
As K18 discovered, your hair is not made for products - everything you add to it makes your hair needier and puts more stress on hair strands. Healthy hair needs less products.
Liberating Your Hair And Our Planet
K18 have taken a pledge to push boundaries when it comes to protecting our planet. Being individual in their approach to haircare, they wanted to reflect the same values in their sustainability efforts.
K18 are helping to stop ocean plastic by contributing to Plastic Bank's efforts to build recycling ecosystems, and their products are Certified Plastic Neutral by Plastic Bank.
Alongside this, K18 follow their values to:
Develop - with a clear understanding of biology, meaning that their products work effectively and require less for excellent results.
Engineer - highly concentrated formulas which mitigates overconsumption.
Challenge - the need for more, instead asking if the same results can be accomplished (or better) with less.
They work from three key philosophies:
- Less is more for your hair and the planet
- Biotech is the path forward to a more sustainable future
- Authenticity over buzzwords and fads
This cleansing shampoo is microdosed with K18PEPTIDE™ and creates the ideal foundation to give you clean, smooth, healthy hair without coating or disrupting your scalp and hair equilibrium.
The colour-safe formula is microbiome friendly, which makes it safe for everyday use.
With it's optimised pH of 4.5 – 5.5, the formula helps to prevent the excess swelling of your hair cuticle, which helps to reduce frizz and maintain the health of your hair, all whilst preserving your colour.
This clarifying, colour-safe shampoo is microdosed with the patented K18PEPTIDE™ to deeply cleanse your hair.
The shampoo removes product buildup, sebum, and copper to detox and cleanse your hair, perfectly preparing it to receive your conditioning treatment or salon and styling treatment.
Buildup is often the reason why your hair may be weighed down or your colour looks dull - and it doesn't just come from products, either. Buildup can be caused by minerals and metal that are present in hard water and can even be caused by the natural oils that your scalp produces. The key is maintaining the balance and removing anything that doesn't need to be there.
With regular use, this detox shampoo will help you to create the perfect foundation for healthy, happy hair.
This leave-in mask works deeply to reconnect the polypeptide chains that are broken and damaged due to treatments like chemical services and heat styling.
Working to improve elasticity and strengthen your hair, the mask effectively works to repair damaged hair in just 4 minutes by using the K18PEPTIDE™.
Even in cases of severe damage, this incredible formula can reduce split ends and give your damaged hair a new lease of life.
Step up your haircare routine and treat yourself to some new regime additions today for strong, healthy hair.
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