International Women's Day: Kathryn Danzey's Journey As A Female Founder
In honour of International Women's Day, we caught up with Rejuvenated's founder, Kathryn Danzey, who has made her mark in the world of wellness. As the visionary behind a thriving supplements brand, she has championed innovative approaches to self-care, empowering individuals to take charge of their health and wellbeing.
About Kathryn And Her Journey Into The Industry.
Kathryn has lived and breathed beauty for over 40 years. Starting her journey in the industry working part-time selling cosmetics at just 16 years old, she knew that she wanted to work in beauty.
"I wanted to help other women feel good about themselves," Kathryn explains. "It's incredible to see how the beauty industry has evolved!"
Reminiscing all the way back to the 90s, Kathryn tells the story of herself and and her husband playing a key role in introducing technical equipment into training within the beauty industry.
"It was here that I had my lightbulb moment," Kathryn says. "I subsequently spearheaded the introduction of the concept 'beauty from within'."
What Inspired Kathryn To Start A Supplement Brand?
Many prosperous endeavours often begin without a grand vision in mind, and Rejuvenated's journey under Kathryn's leadership is a testament to this. Like numerous success stories, Rejuvenated's achievements were not born from an initial goal but rather from a series of unexpected and organic developments that culminated in the remarkable brand it is today.
"I actually never set out to start a supplement brand," she states. "I studied nutrition in my 20's and always included supplementation within my client's programmes, as the difference in results were remarkable. I found that it was an extension of a client's overall care and wellbeing, however, some customers found it difficult to include several supplements in their existing regime."
As it hit 2000, Kathryn started to think about the concept of a collagen drink and it's benefits for more youthful, radiant skin. This was the perfect way to incorporate supplements into everyone's daily routine. This was where the name collagen shots was born...
"Although the name is used by other brands now, we have secured the trademark 'Collagen Shots' for a powder formulation," Kathryn notes. "Collagen Shots was the first high potency collagen drink to launch on the market, and as a brand, we have simply grown from there."
What Sets Rejuvenated Supplements Apart From The Others In The Market?
"We're not just a supplement brand," Kathryn says. "Longevity and cellular health is at the heart of everything we do; we have a 360-degree approach towards supporting our customers on their health and wellbeing journey."
With a commitment to creating efficacious formulations, with 100% active ingredients, Rejuvenated products are powered to provide you maximum benefits and results.
"Each product is multi-functional," Kathryn highlights. "Whilst Immune Complex has been formulated to support a healthy immune system, it also has a host of benefits for the body, including supporting breakouts, reducing joint pain, and anti-inflammatory properties."
How Rejuvenated Celebrate And Champion Diversity And Inclusion Within Their Brand And Customer Base?
"At Rejuvenated, we champion the diversity of healthy and beauty," Kathryn says. "Our supplements are formulated with everyone in mind, and we are dedicated to supporting our customer's overall health and wellbeing, regardless of age, gender, or ethnicity."
What Challenges Has Kathyrn Faced As A Female Founder In The Supplements Industry?
The path for female founders in today's working world has been forged by the perseverance and dedication of generations of women who fought for gender equality. Although challenges remain, the progress made by these trailblazers has significantly transformed the landscape, fostering an environment that empowers and supports women in their pursuit of success across various industries.
"I personally haven't faced any specific challenges that are unique to being a woman," Kathryn explains. "In fact, I've found it quite the opposite; the beauty industry is remarkable, and I love the role in empowering women across the globe."
How Does Rejuvenated Approach Product Development And Innovation?
"This is the favourite part of our business," Kathryn exclaims. "I'm constantly inspired by new discoveries."
At the heart of Rejuvenated's cutting-edge supplements lies the power of science! As researchers continuously delve into the complex of realm of health and wellbeing, groundbreaking discoveries fuel the brand's development and evolution. Rejuvenated stays at the forefront of innovation, leveraging these scientific advancements to create supplements that empower individuals to achieve optimal health and wellness, setting anew standard in the beauty industry,
"We formulated H3O Hydration in 2011," Kathryn says. "Its star ingredient is the incredibly potent antioxidant, reservatrol. Studies have subsequently revealed that resveratrol increase energy levels, helps to remove senolytic cells, dying cells, from the body, whilst having the ability to reduce neuro-inflammation."
Kathryn loves to devour new studies to research ingredients and concepts that might play an essential role in future products.
What Advice Would Kathyrn Give To Other Women Looking To Start Their Own Supplements Brand?
Kathryns insights, shaped by her pioneering role in founding a leading supplements brand, offer a weather of knowledge and experience for aspiring entrepeneurs and beauty enthusiasts alike.
"Most importantly, what's your reason and what is your passion?" Kathryn asks. "It's a very busy marketplace and you need to be 100% committed to get your brand noticed."
What Are Some Common Misconceptions About Supplements That Kathryn Think Needs To Be Addressed?
"Perhaps the biggest misconception is that supplements can replace specific nutrient needs," Kathryn says. " Supplements shouldn't be used to compensate a diet full of processed food. A multi-vitamin is all you need! Not true."
It's important to note that your body's needs are unique and won't absorb all the nutrients equally. Kathryn recommends to look for products that can hep to deal with a specific problem such as a collagen drink to replenish your collagen levels.
What Future Trends Does Kathryn See In The Supplements Industry, And How Does She Plan To Adapt To Them?
"It's clear that consumers are increasingly prioritising holistic wellbeing, with mental health being at the forefront," Kathryn explains. "Since the pandemic, immunity has been high on our radar and that isn't going to change. At Rejuvenated we have already adapted to these trends and we are excited to see the growth over the coming years."
And finally, Kathryn finishes with some words of empowerment...
"Live in the present moment and appreciate all that you have achieved, rather than dwelling on mistakes."
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