Get To Know grüum: 6 grüum Products You Need To Know About

gruum skincare

grüum is all about functional, affordable skincare, affordable haircare, and self-care products that are simple, honest, and all-inclusive. Inspired by Scandinavian ideals, grüum are committed to reducing their impact on the planet with sustainable practices.

In today’s post, we’ll be discovering how a sudden realisation down a supermarket beauty aisle led four friends from Manchester to spot a huge gap in the market and take on a billion-dollar industry to create sustainable beauty products for everyone. 

Noticing The Great Divide

One day, four friends, Simon, Beth, Andy, and George, were wandering down a supermarket beauty aisle when they realised that there was one wall of pink to the left full of women’s beauty products, and a small pocket of grey to the right with a small selection of men’s grooming products. It got them to thinking – why are women’s beauty choices so vast (and complicated), and why are men’s so limited? Why are skincare products and razors so expensive? And lastly, why were there such outrageous claims everywhere?

It made them question if people really are that different, and if higher quality equals a higher price. And their findings led them to exploring different ways of how they could bring beauty products to the masses, without the complications or the huge price tag.

For years, the friends spend their time designing and perfecting what we now know as the grüum range. A line of products that serves a real purpose, uses quality ingredients, cuts out the gimmicks, keeps costs and prices low, and loses the labels. The friends also vowed not to make products for ‘him’ or for ‘her’, but for everybody, adopting a motto of ‘Simple. Honest. Fair’.  

grüum’s Commitment To The Planet

As a self-proclaimed start-up of ‘average Joes’, grüum are naturally very concerned about the impact that product packaging waste is having on our world. To do their bit for the environment, the brand launched a razor cartridge recycling scheme - which was the UK’s first. Additionally, they use minimal, recyclable packaging for their products. 

Made from cardboard, grüum’s postal packaging is fully recyclable. Some orders also contain biodegradable packing peanuts to help to protect your orders whilst being compostable and dissolvable in water.

Plastic bottles
Made from HDPE or LDPE, grüum’s plastic bottles are commonly recyclable plastics. What’s more, their caps and spray tops are made from PP – another recyclable plastic.

Glass bottles
Glass bottles are the home of choice for grüum’s face oils which means you can easily recycle them after use. Simply rinse and pop into your glass recycling bin.

Metal tins
grüum’s beard waxes come in a recyclable aluminium tin -once you’ve finished your product, simply pull out the cap liner and add the tin to your metal recycling bin.

grüum Products You Need To Know About

älska Clay Mask – Yellow

This 100% natural French clay mask is best suited to more mature skin and helps to gently buff away dry skin to reveal a radiant, youthful glow. 

With anti-ageing properties, the mask is made from a specially curated blend of two French clays that work together to take on the concerns associated with mature skin. 

Illite works to firm and tone your skin, whilst detoxing and calming any irritation.

Kaolin works as a gentle exfoliator to help stimulate circulation, helping to reduce the appearance of dark spots, fine lines, and wrinkles.

Enjoy a restored complexion with this gentle, glow-boosting mask. 


grüum älska Clay Mask – Yellow


grüum skyda Daily Defence Lotion SPF50

This lightweight, 5* protective SPF50 has been dermatologist developed to give you protection against UV rays, free radicals, and pollution. 

The easily absorbable formula gives reliable UVA and UVB protection, whilst the addition of vitamin E helps to nourish your skin whilst offering protection against free radical damage.  

Perfect under makeup or on its own, the water-resistant formula is suitable for all skin types - even sensitive. Reapply every couple of hours for maximum protection.



grüum skyda Daily Defence Lotion SPF50


grüum hår Zero Plastic Shampoo Bar - Anti-Dandruff

One of grüum's most sought after products, this anti-dandruff shampoo bar helps you to cut down on waste whilst tackling dandruff and soothing your itchy scalp.

With propanediol caprylate, a plant based active that is proven to reduce redness, itching and dandruff, the formula helps to defend against malassezia, a microorganism that plays a key role when it comes to the development of dandruff. 

The addition of sodium coco-sulfate, a natural coconut extract, irritation is reduced as you cleanse with the gentle, soothing, foaming action. 

What's more, this seemingly small bar can actually last up to an incredible 60 washes making it incredible value for money as well as planet friendly!  

grüum hår Zero Plastic Shampoo Bar - Anti-Dandruff


grüum glôs Zero Plastic Conditioner Bar - Revitalising

Tame frizz and deeply nourish your locks with this coconut oil and cocoa butter bar.

Coconut oil has long been celebrated for its ability to encourage healthy hair growth whilst taming frizz and protecting your hair and scalp with its antimicrobial properties. And with the addition of cocoa butter, an ingredient that's rich in vitamins and essential fatty acids, this dream duo heals, hydrates and locks in moisture - all without weighing your hair down.

Scented with a rich, chocolatey aroma derived from cocoa butter, your hair will smell just as amazing as it looks.  

grüum glôs Zero Plastic Conditioner Bar - Revitalising


grüum blöta Salt Soak Lavender and Chamomile

Soak away the stresses of the day and gently soothe your body and mind with a relaxing blend of lavender, chamomile, magnesium, and potassium. 

Lavender is a popular ingredient used in products to help us relax thanks to its ability to activate GABA pathways (which are responsible for reduced nerve cell excitation) in our brains which help to calm the nervous system. As well as having calming properties, it also has anti-inflammatory and antibacterial benefits. With the added scent of chamomile to gently lull your mind into a state of tranquility, you'll be sure of a peaceful night's rest. 

With the addition of magnesium, the bath soak helps your muscles and arterial walls to relax which promotes healthy blood flow. Lastly, potassium encourages a healthy glow to your skin whilst reducing the appearance of scars and dark spots - it also helps to promote healthy cell renewal. 



grüum blöta Salt Soak Lavender and Chamomile


grüum såpa Zero Plastic Body Bar - Patchouli & Sandalwood

With soothing patchouli and protective sandalwood, this gently cleansing body bar will leave your skin feeling clean, hydrated, and comforted. 

With patchouli, your natural collagen production is encouraged, whilst your skin is soothed of irritation, and swelling is reduced. With antifungal and antibacterial properties, patchouli helps to repair and defend your skin. Meanwhile, the addition of sandalwood is a powerhouse antiseptic, anti-inflammatory, and antimicrobial ingredient.  

Blended with shea butter, an anti-inflammatory that's rich in essential fatty acids, your skin is deeply nourished, and your collagen production is boosted.  

grüum såpa Zero Plastic Body Bar - Patchouli & Sandalwood


Ready to discover more new favourites to help you rewind and relax this January? Discover our Perfect Wellbeing Routine For A Little You Time here.