FTF On The Road: What We Got Up To On Our Road Trip
Did you see us in our Face the Future ice cream van? We spent the week on a road trip to four cities across the UK, meeting you all, giving expert skin advice, and handing out free goodies on our Spin The Wheel! FTF On The Road was a huge success and we can’t wait to share what we got up to on our skincare roadshow!
Face the Future On The Road has been our biggest campaign to date. With us being an eCommerce skincare business, it can be hard to connect with our customers on a face-to-face level – so what better way to get out on the road than in our very own Face the Future ice cream van! Unfortunately, we were not visiting with ice creams to give out, but we did have exciting skincare prizes to win on our spin the wheel and free skincare samples (which we actually think is better than ice cream anyway!)
What Did We Do?
We partnered with our some of our luxury skincare brands we offer on site, including Bioderma, HydroPeptide, Dermalogica, and La Roche-Posay. and because we don’t do things in halves at FTF, we were giving away winners goodies from all these incredible skincare brands - plus we had our fancy Face the Future merch on hand, so those who won could be kitted out like a true FTF customer should be.
Our spin the wheel was a huge success, with the queues in each city stretching further than you could see, and everyone eager to be in for the chance of winning our skincare prizes. From our FTF merch to our star bundle of a huge £120 worth of skincare products, it’s safe to say there was a sea of smiling faces walking away with their goodies. Whether they had tried the brand before or had won something new, everyone loved the luxury skincare prizes they received - and t made us super-happy to see!
To join in on the fun, we invited influencers local to the area to come down so you could meet your favourite social stars in person – they even had amazing skincare bundles to giveaway to their first 3 followers who visited our van. Each follower had the chance to have a chat with the influencer they came to see - and a picture or two to share on the socials.
Which Brands Featured On The Road?
Let’s introduce you to some of our fantastic brands we worked with to bring FTF On The Road to you!
Bioderma
Bioderma products work to take care even the most sensitive of skin, aiming to advance science to preserve and strengthen your skin health. They offer a range of products, from skincare to sun care – Bioderma have the range for whatever your skin type or skin concern. Each range has specialist, science-led formulas, helping you achieve healthy, soothed, and radiant-looking skin. Like our planet, your skin has its own ecology that can be affected by environmental aggressors. Bioderma work to preserve your skins ecosystem and protect your skin health.
HydroPeptide
HydroPeptide is the next generation of anti-aging skincare and will be perfect for you if you love a peptide powered weapon against any of your fine lines and wrinkles. Formulated with the highest concentration of Peptide, NeuroPeptides, Growth Factors, and Antioxidants, these powerhouse ingredients are proven to leave your skin looking and feeling more youthful.
Dermalogica
All Dermalogica products are backed with top results and the International Dermal Institute. Whether you have dry skin, oily skin, or any other skin types in between, your Dermalogica regime will be tailored to your specific needs so you can get the best out of your products. Certified cruelty-free, gluten-free, and vegan, you can be assured that all ingredients in Dermalogica formulas will be kind to your skin.
La Roche-Posay
This dermatologist approved skincare brand is developed according to very strict formulation approval to ensure safety and efficiency of your products. Formulated with skincare ingredients known to dermatologists, La Roche-Posay provide the best skincare products for all different skin types. So, no matter what your skin type, you can create a caring and effective routine to treat any skin concerns you may have.
Thank you to everybody who came to see us On The Road! We can't wait for you to find out what's coming next...
Fancy sticking around for another blog post? Why not check out an interview with PRAI Beauty Founder, Cathy Kangas.
