Best Anti-Aging Eye Cream For Your 30s

eye cream guide 30s

When it comes to skincare, the rule of thumb is that it’s far, far easier to prevent than it is to correct, and as you move into your thirties you are likely to notice the first signs of aging around the delicate eye area; which is a sure-fire sign that it’s time to introduce an anti-ageing eye cream into your skincare routine...

The skin around the eyes is incredibly thin; on average 0.5mm, whereas the rest of the body’s skin is about 2mm thick. This thinness is a key reason the eyes are one of the first areas to exhibit signs of aging, plus research has shown that the eye-area has less oil glands and collagen than the rest of the face and body, which is why it is more prone to dryness, fine lines, and sagging. 

Whilst it can be tempting to apply your regular face moisturiser to the eye area, this really is a no-no.  The skin around the eyes is different to, and more sensitive than, the skin on the rest of the face and it’s important that you treat the area with a targeted eye moisturiser, under eye serum, or anti-aging eye cream. The best anti-aging eye cream for 30s is always going to be one that tackles your specific concerns.

Eye Cream For Fine Lines


Usually the first sign of aging, fine lines around the eyes are caused by a lack of collagen and can also be exacerbated by sun damage and environmental factors.  The good news is that, because they aren’t as deep as wrinkles, fine lines are easier to treat and respond well to ingredients such as retinol, vitamin A derivatives, green tea, and hyaluronic acid. Medik8 R-Retinoate Youth Activating Cream Day and Night Eye Serum contains revolutionary molecule retinyl retinoate; a hybrid of traditional retinol and clinical strength retinoic acid. Recommended by Vogue, Medik8 eye cream support collagen synthesis and has been formulated specifically to fade fine lines.

Eye Cream For Wrinkles 


Winkles may be harder to treat than fine lines, but pick a powerhouse of an anti-aging eye cream and you’ll see significant improvements. iS Clinical’s best-selling eye moisturiser iS Clinical Youth Eye Complex is recommended by Elle and Marie Claire, and is formulated with clinically proven advanced technologies.  Powerful peptides, hyaluronic acid, key growth factors, and potent antioxidants help reduce the appearance of wrinkles and make this one of the best anti-aging eye creams for 30s.

Eye Cream for Crow's Feet 


Serums containing antioxidants are top of the list when it comes to topical solutions for crow’s feet so Revitalash’s Aquablur Hydrating Eye Gel and Primer is an ideal eye moisturiser for anyone with this concern. Containing Sea Kelp, which is packed full of antioxidants, along with hyaluronic acid and kombucha, this hydrating anti-aging eye cream smooths and blurs imperfections.

Eye Cream For Puffiness


Puffy eyes tend to be caused by fluid pooling as a result of the delicate nature of the skin and muscles in the eye area. Using an eye moisturiser that contains either caffeine or vitamin K will help to promote proper blood flow, which will reduce inflammation and decrease the puffiness. NeoStrata’s Skin Active Intensive Eye Therapy contains caffeine and does exactly that. Recommended by Elle, the rejuvenating anti-aging eye cream helps deflate visible under eye puffiness, while hydrating the skin.

Eye Cream For Sagging & Bags


As we age, the ligaments above and below the eyes that hold back fatty tissue get weaker, which can cause the tissue to fall forward and form sagging and under-eye bags. Avant’s Skincare Limited Edition Advanced Bio Absolute Eye Therapy is a specifically formulated eye serum for bags and droopy eyes. Formulated with the highest concentration of Matrixyl 3000, alongside the purest hyaluronic acid, this anti-aging eye cream works to rejuvenate and lift tired and sagging eyes.

Eye Cream For Dark Circles 

oskia eye wonder

Although connected to lack of sleep, dark circles can also be the result of UV damage or poor circulation. Sunscreen is ever-important, topicals containing caffeine or vitamin K will help to improve circulation, and skin brighteners such as niacinamide or N-acetyl glucosamine will help to lighten the area. Oskia’s Eye Wonder, which contains niacinamide, is clinically proven to reduce dark circle by 24.4%.


For all the products features and more, shop online now. To book a face-to-face consultation with our professional clinicians, call 0113 282 7744. If you are looking for skincare advice, take our online skin test now and receive personalised product recommendations direct to your inbox.

Written by Sarah Blake.