Just when you thought you'd got your head around antioxidants and had found your go-to vitamin C serum, a new advancement in skincare technologies comes along to shake things up. The new kid on the block is astaxanthin and you are sure to see it cropping up in many new product launches.
What is astaxanthin?
Astaxanthin, pronounced “asta-zan-thin“ is a super antioxidant derived form microalgae. For years, vitamin C
has been the benchmark of antioxidant protection, but clinical trials have found astaxanthin to be 6,000 times more powerful. Yes, you read that right, 6,000 times more powerful at protecting skin against free radical damage, making it one of the most potent and effective antioxidants on the market. Pass the bottle please!
For those of you who don't know, what is an antioxidant?Antioxidants
work to protect our skin cells from a wide range of environmental and lifestyle aggressors that attack on a daily basis, including pollution, UV, sugar, smoking, etc. The damage these aggressors cause may not show up straight away, but they are one of the biggest contributors to premature ageing, causing the onset of lines, wrinkles, lack of volume, uneven skin tone and hyperpigmentation.
Where can I get astaxanthin?
I predict astaxanthin will be widely available soon, but for now you can find it in a serum by a new brand to Face the Future, Proaura
. Their Vitamin C Serum with Astaxanthin
combines two big players in the antioxidant game for a cocktail of comprehensive protection. It's also got an addition of hyaluronic acid for hydration-boosting and skin-plumping benefits. All this in a super lightweight formula? It's a big thumbs up from me!For more information on upgrading your antioxidants, call our skincare advisors on 0113 282 3181.Written for you by:
Ellie, Face the Future