{"product_id":"milk_shake-direct-colour-golden-blonde-200ml","title":"Milk_Shake Direct Colour Golden Blonde 200ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eMilk_shake\u003c\/span\u003e hair care and hair colour products make the most of the benefits of nature, and offer dedicated solutions for all hair types. Natural ingredients, such as milk and yogurt proteins and fruit extracts, enhance hair’s natural beauty.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/collections\/milk_shake-direct-colour\"\u003eMilk_Shake Direct Colour\u003c\/a\u003e is an innovative and delicate cosmetic hair dye that colours, restructures and protects your hair. Suitable for use at home or in the salon, this range of semi-permanent hair dyes will colour, condition, and protect the hair, leaving it smooth, soft and shiny.\u003c\/p\u003e\n\u003cp\u003eEasily refresh your style with these 100% ammonia and peroxide free, semi permanent hair colours from the Milk_Shake Direct Colour Collection. Its gel-based formula adheres perfectly to the hair shaft for optimal colouring deposit on the hair to give amazing tones to untreated or colour-treated hair or for temporary grey coverage.\u003c\/p\u003e\n\u003cp\u003eGiving versatility, use the Milk_Shake Direct Colour on its own or unleash your creative side and mix shades from the collection to create unlimited colour combinations for your individual look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003eA direct formula which stays on the surface of the hair in correspondence with the cuticle, whilst respecting the hair’s structure. With high quality colouring molecules and high level of purity for rich and shiny effects and calibrated hair tones that are highly versatile.  Blended with Milk proteins, Argan oil and Shea Butter, they replenish, nourish, condition and protect the hair's structure.  With Integrity 41, an exclusive extract from sunflower seeds rich in antioxidant polyphenols, for greater colour stability over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003cbr\u003e\u003c\/strong\u003eDistribute over clean, damp hair, work through the hair and comb through. Leave in between 5–20 minutes, depending on desired results. At the end of the setting time, lather with a little water, then rinse. If applying intense or dark shades, cleanse with a mild shampoo. Mix in the \u003ca href=\"\/products\/milk_shake-direct-colour-clear-200ml\"\u003eMilk_Shake Clear shade\u003c\/a\u003e with shade choice to dilute colour and give less vibrancy.  We always suggest to perform a skin sensitivity test before applying full application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003cbr\u003e\u003c\/strong\u003eThe Milk_Shake Direct Colour Collection uses innovative technology for temporary hair colouring. Use individually or mix with other shades to create a unique colour. The pigment-free clear shade can be used alone as a shine-enhancing treatment, or mixed with other shades to dilute colour intensity.  Use the \u003ca href=\"\/products\/milk-shake-color-maintainer-shampoo-300ml\"\u003eMilk_Shake Color Maintainer Shampoo\u003c\/a\u003e and \u003ca href=\"\/products\/milk-shake-color-maintainer-conditioner-300ml\"\u003eMilk_Shake Color Maintainer Conditioner\u003c\/a\u003e to cleanse, nourish and protect from colour fade.\u003c\/p\u003e\n\u003cp\u003eIf you want to create you very own Milk_Shake Cocktail you can boost conditioning by combining the Milk_Shake Direct Colour with the \u003ca href=\"\/products\/milk-shake-whipped-cream-leave-in-foam-200ml\"\u003eMilk_Shake Whipped Cream Leave In Foam\u003c\/a\u003e.  The Direct Colour Conditioning Cocktail revives natural or cosmetic hair colour and maintains radiant hair tones between permanent or semi-permanent colouring treatments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits Include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColour lasts between 8-10 washes\u003c\/li\u003e\n\u003cli\u003eGel-based formula for optimal colour deposit on the hair\u003c\/li\u003e\n\u003cli\u003eIdeal for intensifying or restoring shade after other colour services\u003c\/li\u003e\n\u003cli\u003ePerfect for first time colour service users\u003c\/li\u003e\n\u003cli\u003eAmazing tones to untreated or colour-treated hair\u003c\/li\u003e\n\u003cli\u003eTemporary coverage on grey hair\u003c\/li\u003e\n\u003cli\u003eAmmonia and peroxide free\u003c\/li\u003e\n\u003cli\u003eDoes not need oxidiser\u003c\/li\u003e\n\u003cli\u003eActive Ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients: \u003c\/strong\u003e\u003cbr\u003eAqua (Water), Hydroxyethylcellulose, Polysorbate 20, Cocamidopropyl Betaine, Cetrimonium Chloride, Phenyl Trimethicone, Butylene Glycol, Imidazolidinyl Urea, Basic Brown 17, Basic Yellow 57, Helianthus Annuus (Sunflower) Seed Extract, Sodium Hydroxide, Limonene, Linalool, Citronellol, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea Butter) Oil, PEG-5 Cocomonium Methosulfate, Sodium Glutamate, Hydrolyzed Milk Protein, Hydroxypropyltrimonium Hydrolyzed Casein, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Parfum (Fragrance).\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":57713231430015,"sku":"8032274053439","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0419\/5447\/6194\/files\/milk_shake-direct-colour-golden-blonde-200ml__56462.1702922998.1280.1280.jpg?v=1781008087","url":"https:\/\/www.facethefuture.co.uk\/products\/milk_shake-direct-colour-golden-blonde-200ml","provider":"Face the Future","version":"1.0","type":"link"}