{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo-125ml","title":"K18 TripleBright Oxidation Defense Purple Shampoo 125ml","description":"\u003cp\u003eK18 TripleBright Oxidation Defense Purple Shampoo is a foaming purple shampoo created to keep blonde, highlighted and lightened hair looking brighter and more even. Rather than simply depositing colour to disguise unwanted warmth, its triple-action technology targets brassiness linked to metals and minerals found in hard water. The formula removes brass-inducing deposits, neutralises existing unwanted warm tones and helps prevent metals and minerals from reattaching to the hair during washing.\u003c\/p\u003e\n\u003cp\u003ePrecision violet technology helps neutralise brassiness without over-toning or staining when the shampoo is used as directed. Its lightweight foam makes application straightforward, helping you distribute the formula evenly from roots to ends. K18 confirms that TripleBright can be used across all hair types and textures, making it a useful weekly addition for maintaining highlighted and lifted tones.\u003c\/p\u003e\n\u003cp\u003eThe formula also contains glycerin alongside K18's ionic detox and biopolymer technologies. It is designed to tackle the effects of oxidation from hard-water metals and minerals while refreshing the appearance of blonde hair. Unlike a traditional colour-depositing purple shampoo, the foam rinses away with water and allows for more targeted application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits of K18 TripleBright Oxidation Defense Purple Shampoo:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps remove brass-inducing metals and minerals associated with hard water\u003c\/li\u003e\n\u003cli\u003eNeutralises existing brassiness without over-toning or staining when used as directed\u003c\/li\u003e\n\u003cli\u003eHelps prevent metals and minerals from reattaching during washing\u003c\/li\u003e\n\u003cli\u003eSupports a brighter, more even-looking tone in highlighted and lifted hair\u003c\/li\u003e\n\u003cli\u003eLightweight foam allows for easy, even application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply 2–3 pumps to wet hair. Distribute evenly and lather from roots to ends. Leave on for a maximum of 1–3 minutes, then rinse thoroughly. Use up to once a week.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 125ml\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":58234878034303,"sku":"PCOD9590117","price":39.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0419\/5447\/6194\/files\/180054.jpg?v=1787234546","url":"https:\/\/www.facethefuture.co.uk\/products\/k18-triplebright-oxidation-defense-purple-shampoo-125ml","provider":"Face the Future","version":"1.0","type":"link"}