Illamasqua & Eyeko

With unrivalled colour, revolutionary artistry and a ‘beauty not brutality’ manifesto, Illamasqua is your one-stop destination for makeup for your alter ego. Whether you prefer a more natural look or love going all-out. Illamasqua’s playground of products offers something for everyone.

Embrace your most unique, unapologetic self with high-performance products that are not only kind to your skin, but kind to our environment, too.

How To Create A Natural Smoky Eye Look With Illamasqua >

Our Top 5 Illamasqua Makeup Picks >

What does Illamasqua mean?

Pronounced ‘Illa-Mass-Ka’, the name is a combination of the words ‘illusion’ and ‘masquerade’. Illamasqua has a mission to empower everybody with the confidence to express their true selves.

Inclusive, anti-conformist and emboldening – Illamasqua challenges you to proudly be yourself through the art of makeup.

Create iconic eye looks with Eyeko

A British brand with a cult following for its iconic Black Magic Mascara, Eyeko helps you to enhance and define your eyes for any occasion.

From eyeshadows, eyeliners, and mascaras, to staple must-have beauty tools, perfect your signature eye look with Eyeko.

Additionally, discover Eyeko’s vegan range of makeup. Including eyeliners, mascaras, brow products, and eyeshadows, the plant-based ingredient collection gives the same great colour payoff, whilst being gentler on our environment.

The Perfect Autumnal Eye Makeup Look With Eyeko >

Mascaras inspired by Korean formulations

Inspired by Korean formulations and tubing technology, Eyeko’s mascaras have a cult following. With formulas enriched in collagen and ceramides, to infusions of keratin and shea butter, nourish and define your lashes whilst adding volume, length, and definition.

The go-to brand for eye makeup, Eyeko aim to empower women to feel great by enhancing their natural beauty through natural, cruelty-free formulas.