Cruelty-free was historically a nice addition to the makeup brands we use, but in 2020 isn’t this something we expect to see in all the products that are sold in the UK? In this day and age, where the words ‘clean’ and ‘natural’ are used liberally across UK advertising, how can we be sure it is just that?
We are delighted to take you through some of the Face the Future makeup products that are just that – PETA-approved, cruelty-free products with ECOCERT standards.
You have probably heard of PETA (People for the Ethical Treatment of Animals) before, but what is ECOCERT? ECOCERT was the very first certification body to develop standards for natural and organic cosmetics. Introduced in 2003, the specification was drawn up in conjunction with all stakeholders in the value chain, i.e. experts, suppliers, manufacturers, distributors, consumers and development organisations.
Jane Iredale believes that makeup should never be used to hide yourself, but instead to enhance natural beauty. Jane was inspired to create her makeup range after seeing for herself the ill-effects of makeup that models and actresses wore at auditions and photoshoots. Working with women whose careers depended on a clear completion (as well as their self-confidence), this gave Jane the inspiration to develop cosmetics that not only worked hard, but cared for skin too.
About Jane Iredale:
- Highest grade products
- First full line of mineral cosmetics
- No chemicals or sensitisers
- Richly pigmented
- Multi functional products
All Jane Iredale Primers are Vegan and contain Coconut Alkanes, which hydrates and fills the gap between the cells, allowing a smooth surface for the application of your foundation. Jane Iredale’s PurePressed Mineral Foundation is 100% clean with an SPF 20 it is oil and talc free. This forms a natural, protective barrier to the skin, so ideal if you are prone to break outs as it allows the skin to breathe.
Jane Iredale lip products are free from petrochemicals, mineral oils and synthetic dyes. Moringa Oil is one of the key ingredients in the lip balms, which is a natural antioxidant and very hydrating. Now that March is upon us, we can now look forward to longer and brighter days, don’t forget that Jane Iredale LipDrink contains SPF 15 to protects and moisturise, as approved by the Skin Cancer Association.
For more information on Jane Iredale at Face the Future, speak to our skincare experts on 0113 282 7744 or take our online skin test to receive personalised product recommendations direct to your inbox!
Written for you by: Jane Iredale UK
Image source: Jane Iredale UK